WTF Gym Talk

Should you spend money, time and square feet creating an experiential lobby for your gym? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the...

If you're creating a new business or refining an existing one, make sure to have these elements fully dialed in before you begin. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to...

I literally just tested the benefit of organic marketing with WTF Gym Talk as I took a serious hiatus from my normal content publishing to see what happens. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via on...

IMO, this is the skill set that will have the biggest impact on what you achieve with your business and whether you'll survive long term as an owner. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-o...

Have you ever considered trying to take over a building that another failing gym is currently in? This is for you courtesy of The Gym Real Estate Company.

You don't need the internet to know you exist, only those in your city. So then why are more gyms not leveraging the natural pride that every city already has in it's branding? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been wor...

My perspective on hiring this specific role for your business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, eng...

This is probably my #1 rule when opening additional locations for your gym.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business...

We need to re-evaluate what we consider a service for our customers. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems,...

WHOOP knew that this strategy wouldn't work, and so should you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems,...

How to know when you have a shit idea on your hands or a genius one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problem...

What do you think? Could you pull this off if you had to, right now? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems,...

Here's what I learned during my recent nasal surgery and how it relates to problems you're having in your business right now. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to...

If you need additional capital for operating or expansion, here's why I like (for some clients in some cases) for you to go through traditional lending routes versus friends and family loans. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’...

Don't be a dumbass. Make sure you follow this advice next time you're considering adding classes to your schedule. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help creat...

My recent work with an interior designer for my residence made me re-think about the use of an interior designer for your gym. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help c...

Do this next time you have a membership cancellation. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the g...

Some of the on-site conversation I had with Kieran Williams, owner of The Garage Gym in NJ. If you're interested in owning an open gym model (24/7 access specifically), this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve bee...

If you're having problems onboarding new roles within your business, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their b...

My favorite projects are when I get to work with owners who have an idea, a concept gym, and they've hired me to help bring it to life. From the business plan to the commercial real estate all the way to the grand opening and beyond, I've been able to watch two incredible operators (Allie & Nick Rodriguez), turn Oro Athletic from dream into reality. If you're considering opening up...

When describing your gym, most of you are doing the obvious thing. This episode will share with you a not-so-obvious way to position your brand to potential customers. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym own...

Tell me I'm not alone on this one.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and...

I don't give a lot of life advice, but when I do - it's fucking legit. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business...

Sometimes a reset is what's needed... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and...

I'll take a half-cooked plan vs. doing nothing any day of the week. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business proble...