WTF Gym Talk

Here's an effective exercise you can do right now to help dial in your core customer and better understand how to message to them in your marketing. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on...

When it comes to signing a commercial real estate lease, there's no room for "I guess it'll work." —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tail...

If you need to consider renewaing your existing lease, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business proble...

Are you constantly referencing your businesses potential or it's reality? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business prob...

This recording is from a live call that I was asked to lead for Active Life to discuss how to simplify and dial in your messaging in terms of WHAT you do, WHO you do it for and HOW you do it. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve b...

Here's why most gym owners get it wrong when they conceptualize their core customer. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve thei...

Taylor Evernden is the co-founder of Okra Performance with facilities in both Calgary and Edmonton, Canada. Generating over 7-figures per location is only the start of Taylor's ambition as he set out to change the way training and rehab co-exist for athletes. —------------------------------------------------------------------------------------------------------------- I solve problems in your...

Auditing the client experience can be difficult from an owner's perspective because it's too biased. That's where I come in. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting)...

If you have a new concept idea or maybe you own an existing business and are thinking about installing a new revenue stream, do this first... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consul...

Want less overhead and more revenue per square foot? Then semi-private might be for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve thei...

James Pratt is the founder of Pratt Personal Training in Martinsville, NJ. Through The Gym Real Estate Company , I've had the privilege of working with James to secure additional locations for his brand and watching this monster of a company continue to grow. With two locations, over 900 members and nearly $3MM in annual revenue, James and his team know how to efficiently operate a semi-private tr...

People are hard. This makes the business model less hard. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer t...

Dan and I get to together with no agenda but to talk shop, discuss gym software we'd both like to see get made, discuss our different perspectives on retention and more. Enjoy. www.pushpress.com —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade...

You read that right. Give it a listen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look int...

It's simple. The consistent problems within your business are the things you spend the least amount of time on. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness...

This is a conversation and gym visit I've been meaning to do for a while, and we finally got it done. Kieran Williams is the owner of The Garage Gym, with two locations in NJ. He doesn't talk business like most of us are used to - with KPIs, growth strategies and sales psychology. He's much more into the client experience in way that has him fully focused on the art, not the math of The Garage Gym...

These 3 subsets of individuals are critical for your development as an owner as you navigate your way through the entrepreneurial journey. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barb...

Sam Tooley is a remarkable guy with an incredible story of surviving tragedy in his life and channeling that negative energy into building the Alpha Fit Club empire — 17+ locations across NJ and now expanding into nationwide markets. www.alphafitclub.com

Getting better at the ability to effectively fire someone is a skill set that will have vast carry over to other areas of your business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting)...

A look back at three different conversations I had while on a trip to New Jersey, with three different owners. While each of them thought completely differently about business, they all have found success in business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed....

Are you reaching back out to leads with "Hey, just following up.." or even worse, "Just checking in..." Please stop. Do this instead. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-o...

Are you currently on-boarding a new staff member to perform a role in your business that you couldn't get hired for yourself? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to hel...

Understanding how to measure the total spend your business has to acquire new customers is kinda, really important. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailo...

Can we reimagine the way we phrase our Call To Actions within our marketing? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business p...

Here's what most of us don't realize about signing leases withing large shopping plazas.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to...