Stuart Brauer

WTF Gym Talk

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.

Author

Stuart Brauer

Category

Business

Podcast website

www.wtfgymtalk.com

Latest episode

Jul 10, 2026

Where to listen?

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Episodes

This Is Supposed To Be Hard 30.01.2026

Why would you want it to be easy? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower...

You're Using Nuance To Describe Your Service At The Wrong Time 28.01.2026

Nuance is important, and powerful - but only when timed up properly. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems,...

Creating A Business In Which The Mission Is More Important Than The P&L w/ Jason Khalipa 26.01.2026

Jason Khalipa has been on the podcast many times to discuss the business of fitness, and while that is still an active part of his day-to-day over his various income streams, he now has a new priority that doesn't prioritize the P&L - Train Hard Men's Club. If you're interested in starting a THMC, use this link to learn more and apply. —---------------------------------------------...

Creating Leverage In Negotiations 16.01.2026

How you think about creating leverage in negotiation if you are not in possession of the resource in question? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored s...

3 Levers To Pull To Negotiate The Cost Of Your Lease 14.01.2026

There are many deal points to negotiate when leasing commercial real estate, but these 3 levers have the biggest impact on your lease's total cost. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-...

Write Copy That DOESN'T Sound Appealing 12.01.2026

Dead ass. Listen and you'll see why. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and...

500 Members In Under 10 Months w/ Empire Training Academy 09.01.2026

I've had the privilege to work in a business consulting capacity with Sammy and Erin Siegel, the masterminds behind Empire Training Academy in Raleigh, NC. In less than 10 months, this group training facility has hit nearly 550 members. Shit got real, real fast. Enjoy this very candid conversation with Sammy & Erin as we discuss their glow up and what's next for ETA. —-----------------...

HVLC - This Group Fitness Model Is Taking Over (High Variety, Low Complexity) 10.12.2025

You're likely familiar with HVLP (high volume, low price) - think Planet Fitness. But today I'm referring to a specific group fitness model that I'm seeing a huge amount of success with in the industry.

Mastering 24/7 Workload | MADabolic Franchise Conference Keynote 25' 08.12.2025

Back on stage at the 4th annual MADabolic Franchise Conference this year with a presentation about productivity and tactical ways to audit your day to extract the bullshit and get more done. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve be...

Initial Concept Call | Hiring A GC For Your Gym's Construction 26.11.2025

This episode was taken from part of an Initial Concept Call I had with a client who hired me to help identify the opportunities and vulnerabilities within their proposed business. If you have a gym or fitness studio you dream of creating, and want someone to help you think tank it so you don't end up spending thousands of dollars in mistakes - use ⁠this link⁠ and let's talk shop.

Initial Concept Call | Who Do You Solve Problems For?? 24.11.2025

This episode was taken from part of an Initial Concept Call I had with a client who hired me to help identify the opportunities and vulnerabilities within their proposed business. If you have a gym or fitness studio you dream of creating, and want someone to help you think tank it so you don't end up spending thousands of dollars in mistakes - use this link and let's talk shop.

Should Your Coaches Have A Side Hustle?? 17.11.2025

If you have members on your staff who are expressing entrepreneurial tendencies and developing their own side hustle, how should you respond to that? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-on...

The Problem(s) In Your Gym - Is It A FEATURE or a BUG? 10.11.2025

Let's use an analysis that software and tech companies have used for years to understand if the problem within our business is actually an inherent feature of the model or something that is broken. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a dec...

Is Your Market Saturated w/ Fitness? Think Again. 07.11.2025

Hopefully this will act as a catalyst to adjust your perspective on whether your market is actually saturated. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored s...

The ACTUAL Training Age Of Your Core Customer 03.11.2025

Familiar with the term “training age”? If not, I got you. Think of this next time you're creating messaging for your marketing. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to h...

You're Less Than $100k Away From Having The Business You Want 31.10.2025

I truly believe most gym owners are less than $100,000 away from finally having the business they dreamed of in the first place. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help...

Stop Complaining - This Is What You Asked For!! 29.10.2025

I think most business owners need to have this hard conversation with themselves more often... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solv...

3 P's For Buying A Building 27.10.2025

If you want to use your gym to purchase commercial real estate, you need to understand these 3 P's. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solution...

Brand Awareness vs. Location Awareness 22.10.2025

There's a difference between the two. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and...

Business Instagram Hack For Retention and B2B Collabs 20.10.2025

Listen, take notes and do this immediately to stay in-tune with your members and have a better chance at landing local B2B collabs. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to h...

Why Do Gym Owners Do This?? 17.10.2025

We need to stay in our lane and scope of expertise. The end. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, enginee...

Keep Your NNN Cost Low 15.10.2025

If you're currently in a NNN lease, you're going to wish you knew this before signing. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solv...

Distractions In Business 13.10.2025

Tell me if this resonates with you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and emp...

Should You Ask For TI When Leasing? 10.10.2025

If you've experienced receiving TI (Tenant Improvement) or TIA (Tenant Improvement Allowance) when leasing a space for your gym, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-on...

When Is Your Business Idea Too Risky? 03.10.2025

Have a great idea for your business, but not sure if it's a pipe dream or an actual possibility? This is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tai...

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