Stuart Brauer

WTF Gym Talk

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.

Author

Stuart Brauer

Category

Business

Podcast website

www.wtfgymtalk.com

Latest episode

Jul 10, 2026

Where to listen?

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Episodes

The Things None Of Us Are Doing, Is MAYBE The Thing You Need To Be Doing 10.04.2026

Stay with me on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower th...

QnA: Should I De-Affiliate From CrossFit?? 08.04.2026

I'm currently offering 10 minutes of consulting time to simply review the podcast and send me a screenshot of your review. This call came from one of those 10-minute sessions. Enjoy. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been work...

How To Use Your Gym To Buy A Building 06.04.2026

This is from my 2022 presentation at the Gym Accelerator Summit in Nashville, TN. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their busi...

Want To Replicate Your Business? Some Food For Thought 03.04.2026

Replication (if not corporately owned) becomes a B2B play. That's much different than the B2C world you're living in. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help c...

Annoyed With Your Employees? This Is For You 01.04.2026

If you have HR issues consistently, time to take notes. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer th...

Firing Staff Made Easy 30.03.2026

This isn't as hard as most owners make it out to be.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, enginee...

Talking CrossFit w/ Andrew Charlesworth 27.03.2026

Andrew Charlesworth is a gym owner and member of CrossFit HQ's Affiliate team. He oversees the affiliate support within the Midwest region of the US and is close to the action when it comes to affiliate growth and affiliate conversations. We caught up on a podcast episode to talk shop. Enjoy.

Have This Team Assembled Before Searching For A Building To Lease or Buy 18.03.2026

You don't want to find the perfect site and not be ready.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, en...

Your Gym's Service Is Not Unique 16.03.2026

Your gym probably isn’t unique. Not in the way you think it is. The workout might be slightly different. The coaching might feel different. The culture might feel different. But to the market? You’re probably just another shade of the same color. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make...

95% Of You Won't Invest In This To Grow Your Business, And That Sucks. 13.03.2026

I really hope I'm wrong and that more than 5% of you actually take action on this... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the...

Oakwell Beer Spa: A Masterclass In Hospitality and Finding The Whi 11.03.2026

I sit down with Jessica and Damien Zouaoui, the founders of Oakwell Beer Spa , to unpack how they built one of the most creative hospitality concepts in the country. What started as a simple realization during their travels—that beer spas existed around the world but not in the United States—turned into a wildly successful business blending craft beer culture, wellness, and an exceptional guest ex...

What Gym Owners Can Learn From PornHub 09.03.2026

Yes, being weirdly into a niche is actually good for business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, en...

We Have Retention All Wrong 06.03.2026

Please stop thinking about retention like this... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game...

Delivery Conditions In Commercial Real Estate 04.03.2026

The condition of the space the landlord delivers to you when you sign your lease is critical in your negotiation efforts... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help cre...

Core Values Are A Waste Of Your Time 02.03.2026

Do not spend anytime putting together your core values until you listen to this... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their bus...

Don't Try To Be The Best. Do This Instead. 27.02.2026

If you're trying to be the best gym in your local market, I would recommend this perspective shift... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solut...

If You’re Not Willing To Do This, Don’t Complain About Your Business Problems 25.02.2026

This is the bare minimum if you actually want to solve problems in your business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their bu...

Compounding Effects of Cancellations on Referrals 23.02.2026

My goal is for you to never view cancellations the same way again.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problem...

How To Negotiate Your Personal Guarantee 20.02.2026

If you are signing a lease and the landlord wants you to sign a Personal Guarantee as well, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored sol...

Prepare, Be Practical, Be Patient - Keys To Success 18.02.2026

I've had the privilege of working with a particular gym owner, from his concept stage, to his first facility to now going under contract to purchase a building in California for his gym. All with annual revenue of less than $500,000. All with only being in business for less than 6 years. Here's how he did it. —--------------------------------------------------------------------------------...

Lease Economics That Won't Hurt Your Gym 16.02.2026

This is a more in-depth look at how I manipulate lease deals to get the best economics for our clients at The Gym Real Estate Company. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) t...

Know How To Tweak Your Financial Model 13.02.2026

Money comes into your business, and where it goes after that is one of the most underrated skill sets in business. The top-earning owners know how to tweak their financial model based on what the business needs. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For...

How To Play Hide & Seek w/ ICE at Crunch Fitness 06.02.2026

A Texas franchisee of Crunch Fitness is currently under fire for a memo that was sent out instructing front desk staff how to handle an ICE raid. I've got some thoughts...

Prepare For The Worst, Hope For The Best 04.02.2026

This is a motto that is at my core when it comes to business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engine...

Business Advice To Online Coaches and Gym Owners w/ Paul Oneid 02.02.2026

Paul is a Coach, Educator, Mentor and Athlete with a single goal - to raise the bar for coaching.  He holds Master of Science Degrees in both Exercise Science and Sports Management, a published researcher in the area of sleep science, and is a Certified Strength and Conditioning Specialist with 18 years’ experience in varying capacities from youth sports, NCAA Division 1 and professional athletics...

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