WTF Gym Talk

A podcast about drugs, club nightlife in NYC, murder and oh yeah, owning a microgym. That's what you're gonna get on today's podcast with Vincent Miceli, the owner of The Body Blueprint in New York City.   An established entrepreneur who has a background that you don't commonly find in the fitness space.   The audio on this one is a little rough again (I apologize, this was recorded...

For most of the microgyms out there that are running a group fitness model, that will be your biggest revenue stream. Then (depending on the model), personal training should be the next largest part of the pie. Throw in some nutrition + retail and that's pretty much the current day status quo. HOWEVER...I think there is a new revenue stream that is already here for some of us...but most of you are...

Jason Ackerman is a former CrossFit affiliate owner. A current member of CrossFit HQ Seminar Staff. Owner of Own Your Eating (online nutrition coaching) and is currently writing a book... We get into the in's and out's of owning a microgym, jam on the concept of writing a book from scratch and some other random shit I can't remember - but trust me, it's worth a listen. @ownyoureating

Starting a new segment on the YouTube VLOG - Question n’ Answer. Send me your questions and I’ll answer the fuck out of them!

Anytime I hear a business owner say "the guy down the street stole my head employee"... ...I literally want to throat punch them. I think this piece of prediction that I'm making should scare some of you that don't have your shit together and excite the rest of you. 

On the 2nd episode of this awesome as fuck segment, we have two microgym owners who significantly disagree with me on several topics: - having dogs in the gym - creating a 2nd home for your clients (in a good way and bad way) - cubbie with smelly Olympic weightlifting shoes - and a few others The great thing about this episode is that both of these guys show that though I may not agree with their...

Does this sound like you?

Joe and I discuss the All Star Game being in Charlotte, NC + why the location of your business is entirely your fault and what you need to do to market it better +  Google Ads vs. Facebook and other silly shit. 

Your geographical location wasn't forced on you....you chose it...now it's time to own it. 

The first episode of this new segment and i'm really excited...but on this particular episode i'm REALLY REALLY SORRY for the fucked up audio. I'm gonna promise to never let this happen again, but you never know.  Hope you're still able to get some nugs out of this.

Zach is head trainer at Orange Theory Fitness.  He works in the location less than a mile down the road from my microgym, Urban MVMNT.  Some would say that Zach and I are direct competitors and even enemies from a business standpoint. But that couldn't be further from the truth. Zach has even referred high end personal training clients to my business and coached my wife at her first OTF...

On Saturday March 2nd, I'm co-hosting a PT First Crash Course with Sean Pastuch (Active Life Rx). This is a one day, topic specific course to help you integrate personal training into your gym, sell it at the right price, pay the trainer the right amount, change the culture of your gym (if they are too used to "Unlimited" memberships) and more. We will have a meet and greet the night before. Check...

This guys is one of my first mentors and certainly one of the guys who had a huge influence in my development when I got started with the globo gym side of my career. Did you know I used to work in a predominately black gym?   Like I was the only white dude selling personal training to people on food stamps?   Ambrose tells some secrets that no one of you have ever heard about me in my e...

This is the guy you want to jam with regarding your tax obligations and how to lower them...cause he hates the IRS. Also - he's got strong argument for that 1099 vs W2 conversation we hear so often!

Don't put all your eggs into one social media basket. Make sure to check out the VLOG on YouTube!  https://www.youtube.com/channel/UCf7ShvnV0WC4OmmWtCa5s_w

We jam on the trending documentary on Netflix that looks at that FYRE Festival (which was a huge marketing campaign that turned into the largest musical festival scam in history) ...we comb through the messages both branding + marketing related that microgym owners can take home from learning about this event rise + demise Thanks for listening! 

Is your business struggling because you don't have any full-time help to ride shotgun with you as you grow this company? Do you have part-time coaches (based on intent, not hours worked) that are not going to help you get across the finish line because they have other life obligations that come BEFORE your business? Then give this shit a listen. 

Threesome time with Will Lanier + Chloie Jonsson. Will and Chloie are traveling the company with a handful of others to speak on the topic of creating a higher level of inclusiveness for the LGBTQ+ community and create a safe conversation for business owners to ask questions and learn about this growing sector of the CrossFit community. 

You call yourself an entrepreneur, a visionary... You claim to be a problem solver and designer... Yet, in reality you just want someone to tell you exactly how to do it to be successful. Maybe you weren't meant to open your own gym? Maybe you should have just franchised some other guys dream?

An update podcast on a few things I've had going on, some news and awesome lineup of new podcast that will be dropping...

My new favorite quote and here's why...

Microgym owners talk about Facebook in two facets:   - they admit they know nothing - they think they know it all No doubt that a small percentage of my brethren know their shit when it comes to FB ads, but let's not pose... ...most of us are just headline readers.   We think because one guy has a conversion based ad that goes to a landing page for a 6 week challenge, that this is o...

Retail is one of the last pieces of the puzzle.  Plenty of more important elements of owning a microgym should be addressed before it - but once you've got a solid grasp on those, I do recommend putting some energy into this very viable revenue stream.

Head over to my YouTube channel and a Facebook business page to get the full video review of the torpedo.

My man Sean Pastuch, founder of Active Life Rx, came on the podcast to jam and we went down a rabbit hole of creating a social media presence that will not only make you money, but help with your hyperlocal virality + how to start thinking of your social media strategy at a higher level.