WTF Gym Talk

It's soooo much easier for us to criticize than it is to actually create something. Next time you feel like knocking someone's idea... Spreading negativity on a concept that is antagonist to the status quo... Or just being a straight up piece of shit human... Ask yourself this -  "Am I just criticizing cause I'm too scared/unskilled/ignorant to create something different myself???"

Ruffalo is a fucking trip.    This guys combines a CrossFit/Orangetheory client + financial planner + comedian all in one skeleton.   Which is why I wanted to bring him on the podcast, he's got some useful basic personal financial planning tips for those of you who have been too busy to take time to think about that type of stuff... Plus he brings a really interesting perspective from a guy who us...

An in-depth breakdown as to my thought process when it comes to hosting events like Memorial Day Murph and offering Military discounts - for a different perspective, check out the latest vlog on this topic on YouTube!

I've had the pleasure of working with Adam for awhile now and I can honestly say that while Adam is still working hard everyday to bring his business to his desired level of success - the guy has become deadly with his eye for quality video content. Adam has recently purchased his building and in addition has been on a video content mission to bring his brand to life - and he's done a hell of a jo...

Shawn Rider is a microgym owner whom you may already be familiar with.... His organic social media game is on-point and you can typically find his musings on Instagram to be quite helpful for running a successful business. However, Shawn has taken on a new challenge - becoming an author....and he's done a damn fine job at it. Shawn and I jam on the 6 pillars he discusses in this book that anyone c...

Want to see some gorgeous branding?   Go to www.elevatestpete.fit and see what Nicole Race has done with her microgym. Started in a very similar fashion as many of us, became a CrossFit affiliate, decided her brand has different vision - so she rebranded, joined the Gym Launch model for a minute until she decided it was time to continue to move in her own direction and I truly think the...

Anecdotal data from your members, staff, family and friends or even a well-known business coach needs to be strongly analyzed first before it can be claimed as data.

Joe and I hit the podcast again to jam on cyber bullying, why using your member feedback isn't always the best idea and a bunch of other witty shit that I can't remember right now cause I've been drinking.  Remember - if you're looking to attend the SELF MADE SUMMIT, here's your link to buy tickets.  These are selling out FAST!  So get moving.  https://www.wtfgymtalk.com/self-m...

I had the pleasure of having one of the original OGs on the podcast for a LIVE recording - Jon Gilson. Jon is one of the first guys to pioneer into making business content for the microgym owner and has since had quite the interesting journey working with several different companies, consulting with gym owners and is now currently documenting his work via his Project X blog. https://gilsonconsulti...

Use this link to join live and ask us your questions! https://zoom.us/j/619214443

Stephen Hitt is a successful microgym owner out of Seattle, WA with his Industrious brand facilities (2 locations currently).  However, he has been pretty busy working on a side project that has some serious legs in my opinion.   I've been talking about the need for better music experiences for years now and have had the pleasure of advising other groups in this same pursuit - but Stephe...

This has been a long time coming, but I'm proud to be able to provide this event for the microgym industry. Business conferences and summits are great - but a hyper specific event that is focused on those micro gyms who have the desire to develop a brand bigger + more unique than the one they may have been developing is my goal. I've gathered the best micro gyms in the industry who started off as...

Be on my Facebook biz page or Instagram handle today at 2pm for a big fucking announcement. 

I preach this all the time - network with your competition, don't hate on them.    So that's exactly what this is.  A new fitness facility was recently announced that it was opening up in my area...like right down the street.  It's going to be massive, offer a ton of different classes and start marketing to my demographic.  Instead of doing what most would do, I invited th...

Ethan Chandler is a smart guy...like a really smart guy.   I've had the privilege to work with Ethan to improve some elements of his business in Richmond, VA and I can honestly say that our conversations were always fire.  I remember telling him after one of our scheduled calls that we need to start recording the entire thing - so we did a podcast instead. Make sure to check out the amazing work o...

Paul Klein has been on this podcast before - well...not sure if it ever got published, but I def. interviewed him and his business partner awhile back because they too own their own building and microgym and it was an interesting story.....ANYWAY....this time through, Paul has since sold his gym + building and is now working on a new venture - Fext Push. We jam on all things related to text messag...

Joe brings me a present and we discuss my trip to San Jose, getting way too high on an airplane and my first autograph request 

Some thoughts post San Jose trip where I had a chance to jam with Jason Khalipa - let me know your thoughts.

So Craig RIchey recently had an awesome interview with the founder of CrossFit, Greg Glassman. They hit on some topics that I had some thoughts on, so figured I'd make a response video and walk you guys through some of more pertinent parts of the interview for microgym owners.  Craig - awesome job with the interview!  Make sure to subscribe to his channel  https://www.youtube.com/ch...

Had a request to spit my thoughts + viewpoints on CrossFit's new found effort to de-emphasize the sport aspect of their brand and re-emphasize the health aspect. So here it is. 

Recently had a meeting with a former member who also does Google SEO + advertising.  While this turned into my advice for a guy who is trying to make a personal brand for himself in a crowded space, there's a solid chunk of discussion here focused around Google SEO + advertising that I think you'll find very interesting. 

You guys know I live with an abundance mentality.  I frequently invite what would be "competitors" in my space (either gym or consulting related) onto my podcast because I always want to fuck with the best and continue to learn from other. And I'm continuing that trend by having Andrew Freeza, owner of CrossFit Palm Beach and Seven Figure Box podcast/coaching, onto the podcast today. Imagine...

I get to sit down with the 3 founders of the Iron+Mortar Summit - Ashley & Brendan Loyer + Layci Nelson. This dynamic threesome have undertaken a feat that most have found to be unsustainable and simply not profitable - hosting business confrerences for microgym owners. We jam on a variety of topic that I know you guys will enjoy and they even are giving away a FREE TICKET to this year's Iron+...

Dr. Brian Strump is currently my only return guest on the podcast.  Maybe that's cause he literally owns the gym a few miles down the road from me and I have easy access to him - maybe because he's a smart motherfucker and I like talking to those kind of people. Either way, since our last podcast together, Brian has been busy working to help entrepreneurs in the clinical space (chiro, massage...

The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years.  The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates. I asked a few microgym owners who are former clients of this company to come on the podcast and give t...