WTF Gym Talk

Want to see some gorgeous branding?   Go to www.elevatestpete.fit and see what Nicole Race has done with her microgym. Started in a very similar fashion as many of us, became a CrossFit affiliate, decided her brand has different vision - so she rebranded, joined the Gym Launch model for a minute until she decided it was time to continue to move in her own direction and I truly think the...

Anecdotal data from your members, staff, family and friends or even a well-known business coach needs to be strongly analyzed first before it can be claimed as data.

Joe and I hit the podcast again to jam on cyber bullying, why using your member feedback isn't always the best idea and a bunch of other witty shit that I can't remember right now cause I've been drinking.  Remember - if you're looking to attend the SELF MADE SUMMIT, here's your link to buy tickets.  These are selling out FAST!  So get moving.  https://www.wtfgymtalk.com/self-m...

I had the pleasure of having one of the original OGs on the podcast for a LIVE recording - Jon Gilson. Jon is one of the first guys to pioneer into making business content for the microgym owner and has since had quite the interesting journey working with several different companies, consulting with gym owners and is now currently documenting his work via his Project X blog. https://gilsonconsulti...

Use this link to join live and ask us your questions! https://zoom.us/j/619214443

Stephen Hitt is a successful microgym owner out of Seattle, WA with his Industrious brand facilities (2 locations currently).  However, he has been pretty busy working on a side project that has some serious legs in my opinion.   I've been talking about the need for better music experiences for years now and have had the pleasure of advising other groups in this same pursuit - but Stephe...

This has been a long time coming, but I'm proud to be able to provide this event for the microgym industry. Business conferences and summits are great - but a hyper specific event that is focused on those micro gyms who have the desire to develop a brand bigger + more unique than the one they may have been developing is my goal. I've gathered the best micro gyms in the industry who started off as...

Be on my Facebook biz page or Instagram handle today at 2pm for a big fucking announcement. 

I preach this all the time - network with your competition, don't hate on them.    So that's exactly what this is.  A new fitness facility was recently announced that it was opening up in my area...like right down the street.  It's going to be massive, offer a ton of different classes and start marketing to my demographic.  Instead of doing what most would do, I invited th...

Ethan Chandler is a smart guy...like a really smart guy.   I've had the privilege to work with Ethan to improve some elements of his business in Richmond, VA and I can honestly say that our conversations were always fire.  I remember telling him after one of our scheduled calls that we need to start recording the entire thing - so we did a podcast instead. Make sure to check out the amazing work o...

Paul Klein has been on this podcast before - well...not sure if it ever got published, but I def. interviewed him and his business partner awhile back because they too own their own building and microgym and it was an interesting story.....ANYWAY....this time through, Paul has since sold his gym + building and is now working on a new venture - Fext Push. We jam on all things related to text messag...

Joe brings me a present and we discuss my trip to San Jose, getting way too high on an airplane and my first autograph request 

Some thoughts post San Jose trip where I had a chance to jam with Jason Khalipa - let me know your thoughts.

So Craig RIchey recently had an awesome interview with the founder of CrossFit, Greg Glassman. They hit on some topics that I had some thoughts on, so figured I'd make a response video and walk you guys through some of more pertinent parts of the interview for microgym owners.  Craig - awesome job with the interview!  Make sure to subscribe to his channel  https://www.youtube.com/ch...

Had a request to spit my thoughts + viewpoints on CrossFit's new found effort to de-emphasize the sport aspect of their brand and re-emphasize the health aspect. So here it is. 

Recently had a meeting with a former member who also does Google SEO + advertising.  While this turned into my advice for a guy who is trying to make a personal brand for himself in a crowded space, there's a solid chunk of discussion here focused around Google SEO + advertising that I think you'll find very interesting. 

You guys know I live with an abundance mentality.  I frequently invite what would be "competitors" in my space (either gym or consulting related) onto my podcast because I always want to fuck with the best and continue to learn from other. And I'm continuing that trend by having Andrew Freeza, owner of CrossFit Palm Beach and Seven Figure Box podcast/coaching, onto the podcast today. Imagine...

I get to sit down with the 3 founders of the Iron+Mortar Summit - Ashley & Brendan Loyer + Layci Nelson. This dynamic threesome have undertaken a feat that most have found to be unsustainable and simply not profitable - hosting business confrerences for microgym owners. We jam on a variety of topic that I know you guys will enjoy and they even are giving away a FREE TICKET to this year's Iron+...

Dr. Brian Strump is currently my only return guest on the podcast.  Maybe that's cause he literally owns the gym a few miles down the road from me and I have easy access to him - maybe because he's a smart motherfucker and I like talking to those kind of people. Either way, since our last podcast together, Brian has been busy working to help entrepreneurs in the clinical space (chiro, massage...

The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years.  The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates. I asked a few microgym owners who are former clients of this company to come on the podcast and give t...

Sydney lives and works in the fitness industry just like I do - in Charlotte, NC.  But she went about her career growth in a much different way than most microgym owners have.  What originally began as a quest to start her own gym, quickly detoured and turned into developing a YouTube channel where she would post full-length workout videos for anyone looking to get fit at home.  And...

Julian Bryant almost appears to be another one of these douchebag Click Funnel gurus selling a dream to microgym owners... But he's not. Yes, he's a marketer.  Yes, he knows how to use funnels, create landing pages and run successful Facebook ads - but his story is actually the most interesting part of this equation. From a traumatic injury turned drug addiction turned gun violence turned ser...

How many dead people still have accounts on social media? Are graveyards really a wise utilization of our precious land resources?  Why the new homepage on Urban MVMNT is fucking dope and genius.  Did I just get lucky with having CrossFit + SouthEnd at the right place at the right time???

John Swanson, successful microgym owner of the Fast Factory, creator of the Granite Games and biz coach via Factory Forged had a question for other gym owners and asked me to weigh in... How to go about changing your fitness model up on your membership - how to get the members to understand the WHY behind it and the risks involved...

Had a question come in from a microgym owner who is currently contemplating changing his entire business structure but he’s scared to death to make the move. He asked me how I came to being fearless when it comes to making hard changes, where the end result is unknowable.