WTF Gym Talk

You live life like everything is perfectly fine with your business, until a fire needs to be put out and then it's HOLY FUCK WHAT THE HELL FML JESUS HELP ME situation.  Let's stop doing that. 

Seriously...regardless of what problem you have within in your business, this needs to be your first priority...

How to compensate you staff members is not as difficult of a conversation as we all make it out to be...

You know how I came up with the name for this media handle?   I wanted to create solutions to the WTF!?! moments I had as a microgym owner. So I did. Then a funny thing happened.  I  started having my own WTF!?! moments seeing all the stupid shit we do as microgym owners. So here's a full on monologue about the most frustrating of those moments I've had recently.

Don't blame me.  Seth Godin made me do it. 

Joe and I come up with a brilliant idea where Shark Tanks meets the SELF MADE SUMMIT, we discuss the two avatars of prospective clients (even though Joe believes there are actually 3 avatars) and Joe makes the commitment to creating his own podcast. 

Gymonkee is a tech startup here in Charlotte, NC who is trying to break into the Class Pass market by creating a similar product, but with more favorable features to the microgym owner. One of the founders stopped by to talk shop - enjoy.  www.gymonkee.com 

Recently had one of the owners of Copper City CrossFit, Tara Callaghan, stop by Urban MVMNT while she was in Charlotte.   Awesome discussion on all things microgym ownership related! 

Don't you see what's happening?    Can you not see the current pattern and trend that most microgym owners (and perhaps you) have fallen into???

Daniel is my dude.   He's been a fan of my content for a while and we would always share DMs back and forth regarding different topics.   We finally got to meet in person at the PT First Crash Course that I put on with Sean Pastuch earlier in 2019.   And wouldn't you know....he's not even a microgym owner.   He's a coach at NC Fit in California, but he has the vision...

Kev used to own a CrossFit gym. Now he owns a micro-globo-gym. Seriously, this thing is fucking insane.   The pure scale and becoming a multi-option facility with 9+ different types of group classes, 1000 members and scaling option that has nothing but runway...it's a badass interview and I hope you enjoy. www.meckafitness.com 

Franchising a CrossFit gym....not common.  We've seen Iron Tribe step up to the plate of creating a repeatable prototype and from what I can see it's not doing great. But in my research of guys in the microgym scene that are doing it different, Sasquatch stood out to me.  No longer a CrossFit affiliate, Isaac has taken his company to the prototype model that can be repeated anywhere in t...

This fucking guy is one my favorites.   I've been a fan of his from afar for years and then to find out he low-key fucks with my content was a surreal moment for me.   We've been balls deep in each other's DM's for a minute but we finally got to meet at the Iron+Mortar Summit in Portland and our jam sesh was documented for your pleasure.  Learn more about JP and Brick https://brick....

We don't have THE answer ready to go for you.  I wasn't given permission to speak on behalf of any of these guys, but I did so anyway. Anyone who is in the space of providing business coaching services to microgym owners + anyone who is seeking out their advice needs to listen to shit.

Morgan is from Rochester, NY....which would typically place him in a category of high probability that he'd be a douche bag.   But he's literally the antithesis of a douchebag.   He's an awesome dude, extremely enthusiastic and the embodiment of personal core values that more of us probably wish we had.  Morgan shares his journey of working for PLN for the past 6 years, his vie...

There's some complete crap out there when it comes to this infestation of gym marketing-guru fuckfaces that we see all over our social media feed and I'm here to discuss two particular half-truths that drive me nuts. 

I've been asked a ton what the difference is between the two services I offer to help un-fuck your business, so here it is.

It’s crazy how life turns out...

IMO, the technical aspects of coaching are required...but not paramount to the ability to deliver the message. This means that showmanship, delivery, performance and presence are king when it comes to becoming an amazing coach...because you can be technically gifted AF...but if you're boring, nobody will ever know. 

Tech, Branding, Deep Fakes, Instagram bots and Joe's helpless dating life Oh, and need a CRM + website that don't suck and actually speak to each other? flexx.co/wtf

Recently gave a talk about the importance of branding over marketing. Now don't get me wrong, we need to market, we need to make sales - but if every piece of content distributed by your business is geared towards a sale, you're going to find that you fall into this all too common trap.

Dave is a successful microgym owner with 3 locations. But who gives a shit - this guy creates hella awesome content - not only for his microgyms but as a side hustle he started called So Creative 845. Dave and I jam on videography gear, mics, editing software and the creating content for your microgym with some fine examples.  Check out Dave's YT Channel for his microgym, CrossFit 845 https:/...

A recent conversation on the interwebs amongst some microgym owners brought up this topic that I wanted to expand upon - creating your own certification/education platform for on-boarding your coaching staff  Many of the self made brands do this already but CrossFit affiliates have the benefit of this already being done for them through CrossFit HQs Seminar Staff - so are there even benefits...

I dropped a VLOG the other day that discussed the need for your coaches to be incentivized to make content....but not just for your gym...for themselves. I go deeper into this topic on this podcast and hope it helps owners + coaches bridge that communication gap when it comes to content creation for the gym vs. their personal brand. 

I had a pretty sweet idea... The Friday (Oct 18th)  before the SELF MADE SUMMIT (Oct 19th + 20th) - I'm going to get together with any owners who want to hit 3-5 different microgym models to see what the other guys that we all talk about (Orangetheory, F45, Barry's Boot Camp, MADabolic, Eat the Frog, etc) are all doing for  - client experience - aesthetics  - brand positioning - cla...