WTF Gym Talk

Working out some material for the next Talking to Myself segment...what do you think???

You may have heard of Mike Arce.  He's boys with the likes of Billy Gene, Alex Hormozi and a ton of other well established people within the marketing/advertising scene - especially those that sit in the fitness niche. While what Mike does - helps gym and studio owners advertise + generate leads - is certainly not unique in today's Facebook feed, he creates content in a way that is truly uniq...

I don't give a shit if you're open for business on Thanksgiving or Christmas Eve or News Years Day... What I do give a shit about is the microgym owner facing burnout or claiming that they are trying to grow a business that can be ran by someone else - and yet, they still perform these immature scheduling practices around the holidays 

You provide a workout solution.   Everyone does that.   The WHAT is not special. But HOW you do it...and ultimately the WHY behind why you do it that way will be differentiators between your brand being just another gym in the crowd vs. really standing out. 

I apologize for my dogshit audio...but hey, I suck at this.   Good thing Evan is smart dude and carried the conversation and will be a huge resource as one of our partners at the SELF MADE SUMMIT.  Evan Bartus is the Director of Marketing for TRIIB, a complete member management solution for your microgym.   We jam on the different changes that will need to be made in your back...

I got to meet Markus in person for the first time at the 3rd annual Iron + Mortar Summit this past year.   What an amazing dude - smart as hell and comes with the same abundance mindset that I have in regards to other business coaches in this microgym space. So we kept in touch and I definitely wanted to have him on the podcast so we can riff back and forth on all things microgym related. &nb...

Just listen

Here’s an analogy I pulled out of my ass to discuss the marketing vs branding paradigm and how the globo gym market is becoming irrelevant.

I've got John Briggs, owner of Incite Tax and author of his upcoming book - Profit First for Microgyms - coming out to the SELF MADE SUMMIT on October 19th/20th. John is also a microgym owner and his firm handles the finances of hundreds of microgyms around the country. But where I really see Johns expertise coming to play at the SELF MADE SUMMIT is by helping gym owners understand that rebranding...

You know Joe. He's the founder of the most effective website + CRM platform on the market with www.flexx.co/wtf and he's also one of my branding + marketing coaches for Urban MVMNT.   I invited Joe to be apart of the SELF MADE SUMMIT because while he has never owned a gym himself, he understand how to take a new brand and make it come alive in a digital world.   If you haven't grabbed ti...

This is episode 4 of Talking to Myself - my long form monologue where I deep dive into whatever the hell is going on in my head.   If you look around at the microgym industry long enough and you find some common myths + bullshit beliefs that we tell ourselves far too often.  Here's a look at 3 of them... Full YouTube video

I often get individuals who stop by to jam with me about their studio or gym they want to open - but it's still in the conceptual phase.  In this particular situation, this individual has her eyes set out on a women's only facility in Charlotte, NC and we discuss the in's and out's that would make or break that model. 

You may know him.  You may not.  If you know him from afar (via IG) like I do - then he would just appear to be a heartthrob kid with sick aesthetics and amazing gymnastic handles.  He's built a personal brand + business using his gift and athleticism.  And recently announced on social media that he was gay.  Fuck yeah. That level of authenticity created a series of though...

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year. Their product is widely unknown - Individual Design - so their storytelling has been difficult to nail down a message that would resonate with their avatar client. Jim shares their journey of finding the right language tha...

Steve Pinkerton is the owner of CrossFit Vitality and EvoFit in Charlotte, NC.  If you haven't heard my first podcast with Steve, check it out here . And he's also one of my signature speakers at the SELF MADE SUMMIT. Many CrossFit affiliate owners are not looking to get rid of their CrossFit brand.   They are looking to add in another low barrier offering that is going to enable th...

One of the microgyms I have the pleasure to work with, MET Perormance Lab, sent over a simple question... "Why is it that some people feel the need to get permission for something or need to seek the approval of others before making a decision?" So I figured I'd rant on this.  Enjoy. 

Brandon Cullen is another one of my signature speakers at the SELF MADE SUMMIT and he's been on this podcast before. He started as a CrossFit affiliate owner...envisioned a better way to do group training and went all in on it. Now him and his partner Kirk have built a model that is 10 franchises deep and just partnered with a company that will help take them to 20+ locations over the next several...

Haven't you heard?  

Eli Slossberg owns MDI Apparel , a company hell bent on making your microgym brand come to life via retail items.  And this is exactly why I asked him to come to SELF MADE SUMMIT on October 19th/20th. Creating welcome boxes/bags Dope apparel designs that your members WANT to buy And understanding that your logo needs to be scalable to multiple sizes and retail varieties are all the things tha...

The CrossFit Games occurred a few weekends back...and that brings up an interesting observation for me...

Mike Jones is one of the signature speakers at the SELF MADE SUMMIT that is going down in Charlotte, NC on Oct 19/20th this year. Mike owned several very successful CrossFit affiliates in MN and then had a vision for a new workout style that nobody had exploited yet.   So he went all in on this new venture (Alchemy 365) and they have had nothing but rapid growth over the past several yea...

I stay out of this topic 99% of the time...

While I still work microgym owners to help un-fuck their business, I've been taking on more and more personal brand development clients and I thought I'd share some of my thoughts when it comes to developing a "personal brand"

When was the last time the other gurus made content on this?   I'll wait.... Exactly... Enjoy. 

Before we can make a sale, we need to have someone attention.   Before we get their attention, we need to craft a message that is educational or entertaining to them. Before we craft that message, we have to be educated or entertaining... You get the idea.  Enjoy.