WTF Gym Talk

So last time I had Joe Tebaldi on the podcast, it got rave reviews. So we're gonna do it on the reg.   Buckle up kids.

Yeah, I fucking said it. 

Jammin' with the owners of Fortitude Fitness regarding adding class times - when to add classes? - should the demand be there already? - what if we're losing people because we don't off that particular class time? ...and more.

I don't talk much about programming because it can be such a polarizing topic in microgym scene, especially for CrossFit affiliates. But had JJ on the podcast to discuss programming and dive deep into the competitive nature of microgyms. 

I've been asked before, "Who is your hero?" ...my dad? ...God? ...Phil Dawson? It's none of those. 

This was an awesome conversation I had with a group of select microgym owners on a variety of different topics - it's 60 min of solid nuggets...enjoy.

Had an instructor of the brand new F45 come in and take a class at my gym today. Awesome experience chatting with her for a few minutes and it lead me to this rant.

Clickbait is marketing. Marketing is clickbait.

This is not a podcast about nutrition. It's a podcast about how a technician in the fitness/health industry started his own company, is learning how to scale and how he navigated from conception of his business to reality. Whether your personal trainer or nutritionist, this episode will be immensely valuable.

Featuring Joe Tebaldi, owner of FLEXX. You know that feeling when your calendar suddely went from being jam packed to being wide open...and you don't even know what to do with your hands... Well you call your buddy Joe (who is also coincidentally available) and you tell him to come over and drink whiskey and jam on a podcast with you. On this one, we hit on CRMs + Marketing, YouTube and social med...

Far too often we are afraid to limit our marketing message to a small subset. We try to appeal to everyone. Big mistake.

Here’s my personal and biz goal for 2019 and one that I hope you adopt as well...

Just listen

Today, at 10:30 AM Eastern, a new video drops on my YouTube channel. This podcast is the precursor to my discovery that an individual had completely stolen my gym concept. You are not gonna want to miss this.

If you're feeling burnt out or jaded because you're overworked and underpaid - then please take my advice during this holiday season.

Fear. It's real. But when you really analyze it and when/where it pops up...it can be very telling as to what you NEED to be doing. Fear is more of an indicator sometimes in business than it is a chemical process. Give this one a listen and let me know... What are you afraid of in your business right now???

CrossFit Tuff sent over a great series of questions a while back and I completely blanked on getting back to them....so here it is. "How do I maximize my space/efficiency when running multiple programs at once?"

Brand new, weekly, long form content will now be available only on YouTube. It can be cut into podcast audio because of the over the top visual nature of those videos, so get over to YouTube and subscribe!

the WHY and WHAT behind your business is directly influenced by WHO you are as a business... your creed your belief system your core values got em' or nah? taken from this years Iron + Mortar Summit (2018)

Dan Bond, owner of CrossFit Fort-Ashton in the UK, came through with some questions that I'm sure some of you are currently dealing with as well.. "Classes are getting to capacity...how do I handle that? "I need more coaches for certain classes, but they are hard to come by!" "Should I make a price raise video vs. sending an email?

One of my favorite interactions with microgym owners is having them on-site at Urban MVMNT. I get a chance to share what we've created here and then I get to learn about where that gym came from, where it is now and where it wants to go. Recently, Sean Eaton, owner of Crossfit Core Fitness, came through and we got to jam on the entire spectrum of scaling a gym, implementing PT First, continuing ed...

During my time at the 2nd annual Iron+Mortar Summit, I had the pleasure to speak alongside James Fitzgerald + Jim Crowell with OPEX. In our small group intensives with the participants, I was asked my thoughts on the OPEX model and the delivery vehicle of fitness that is Individual Design. I have gone through the CCP courses, I've had Jim + James on my podcast and I've had the immense pleasure of...

And I think one of the biggest internal Mark Kane plays we will see you in 2019 our gym is creating internal podcasts for their current membership. In this episode, I layout my thoughts and strategies as how to best execute this.

This is an old one, but I found it in the archives and I don't think it ever got published. So here ya go. How to sell "experienced" CrossFitters on the PT First model via a "test out"

Are feather flags effective outdoor marketing? What are the downsides to only paying employees hourly? Do I have any thoughts on the MadLab Group's performance based compensation belief? ...watch the video. it's all in there.