WTF Gym Talk

This is a thesis I've been running with for years now and have produced other pieces of content around, but today I decided to provide some of the operational definitions that I use when trying to break this down to someone who doesn't understand how focusing on "Community" vs. Culture can put them in a very disadvantageous position. 

I've been known to say this phrase in certain situations:   "Sell your thing before you've created your thing." And I stand by that...in certain situations. I also stand by the belief that many times, it warrants you testing the waters organically before ever dropping a dollar into your business idea to see if it floats. 

Most microgym owners don't have a sales problem, they have a marketing problem. But once that marketing puzzle gets hacked, lead nurture becomes the next bottleneck. Remember, continue to follow up with prospects until they 'Die, Buy or Tell You To Fuck Off".

My hot take on the recent recall of the Tread and Tread+ from Peloton after 70+ children had been injured, with one tragically dying, from being unsupervised on the device. For the full video version, click here .  

We're back with another episode of Jammin' With Joe (founder of Flexx and Studio) jam on tech, business, startup culture and of course, relating it all back to the microgym industry. Grab the link in bio under PODCASTS and take notes.  www.flexx.co 

This is a continuation of a few pieces of content I've made over the years where I talk about the importance of getting your hands dirty and learning the tricks of the trade before actually opening up your own shop. 

Took a drive down to the beach the other weekend so I had some time to kill during the 3 hour car ride. Here's some ranting and rambling on various topics that I've been requested to hit on as it relates to owning a microgym. 

In this segment with the HBIC (Head Bitch In Charge) at Urban MVMNT HQ, we jam on the topic of HR, finding new talent and how developing that talent via the GWC analysis we've learned from Traction (a great book by Gino Wickman). Hope you enjoy! 

I made a post on Instagram the other day that read: In this order: 1. Be profitable 2. Reinvest back into the business 3. Scale After a lot of discussion with microgym owners on this topic, I decided to deep dive in a solo dolo rant.  Enjoy.

On this episode of Branding With Boris, we have our regular Show + Tell feature that we both dive into and extract the key branding elements that you need to be considering for your company.  We then have a very transparent conversation about how we started our freelancing businesses (his being design and mine being consulting) and how we view the "gig economy" that has outgrown W2 jobs in th...

Just listen, learn and then execute. 

In this episode, I give my response to a recent article by the Morning Chalk Up that highlighted the "Dark Underbelly of Instagram" as it chronicles some funny and seriously disturbing instances of female athletes receiving fucked up messages, images, and phone calls from some very lonely and depraved individuals.  Hope this one doesn't get me cancelled. 

So here we are with the third episode of Shoot The Shit, my attempt at having long form conversations with people doing awesome stuff within the fitness industry and on this episode, I have someone who is most certainly inside of my inner circle of professional colleagues and friends, Dr. Sean Pastuch, the founder of Active Life. Sean hosts several of his own podcasts and has been interviewed on n...

Finley has a tenure of different roles within MADabolic.  ⁠ She started as a client,⁠ ⁠Evolved into a trainer,⁠ ⁠Promoted to manager, ⁠ ⁠Eventually joined the ownership team⁠, ⁠and is now the Director of Culture and Experience for the entire company and franchises. ⁠ ⁠She's a badass individual that I have a ton of respect for and honestly can't believe it's taken me this long to get her on th...

In the 9th installment of my monologue series, Talking To Myself, I reference a saying that has been popularized by the apparel brand Few Will Hunt. I'm going to deep dive into this phrase along with "Luck Favors Hard Workers" and give you some context as to how I use those phrases and think about them in business + life. 

Thank you for tuning into the 2nd episode of Shoot The Shit, my long-form conversation podcast with individuals in the fitness industry doing really cool things.   In this episode, I have a personal friend, a former client from when I owned my CrossFit gym, and a guy who is absolutely huge, incredibly smart, and an all-around good dude - my friend Dave Hurt. Dave is a biology nerd, &nbsp...

These days, everyone is getting into the online programming game.  The allure of making big bucks while simply programming from the comfort of your couch sounds appealing as fuck - but it's far from realistic. One of the largest reasons most online shops don't make it is because they refused to niche into their market.  But what Andrew Charlesworth and ThnderBro developed was anything bu...

When we alter, improve, remove or create a client experience - you need to be aware of the pitfalls that so many have made...

MDV was supposed to be a lawyer...he actually was a lawyer...but then he took a second look at life and realized he wanted something different.⁠ ⁠ Fast forward to today, he's the Chief Fitness Officer at NCFit and while social media hasn't always been his jam, he's been putting out more content and coming into his own personal brand in the past year.⁠ ⁠ Awesome dude, great conversation, hope you e...

Recently, I interviewed Sydney Cummings on an episode of Shoot The Shit.  While Sydney is obviously the well known name and face of Royal Change - you can't discuss the business side of this company without talking to her fiance and partner, Dustin Houdysell.  He's a true numbers guy (former CPA), has a natural eye for design and has self-taught himself videography (to a ridiculously imp...

When it comes to pricing, every microgym owner has their own take on why they set their prices the way they did. This episode is meant to get you thinking differently about how your position your pricing. 

Matt Fraser, the 5x CrossFit Games champion was recently interviewed on the Joe Rogan Experience.  But once the podcast was published, there was quite a bit of backlash from CrossFit affiliate owners who didn't appreciate parts of Matt's interview.  Here's my response.

Recently, NOBULL went under fire within an article published by the Morning Chalk Up for their lack of "inclusivity" in regards to their clothing not being sized for larger individuals and being priced higher than competitors. ⁠ ⁠ This article included the very strong position by an avid CrossFitter and impressive AF human, Athena Perez, where she laid out her opinion on NOBULL's lack of inclusivi...

I typically have a rule...do 1 thing...and do it really, really well. Only deviate from that one thing, once it's cooked and running without your daily guidance.  However, at this current moment...I've gone way against my rule...and it has me feeling like I'm on the verge of failure. So I figured I'd have an open conversation with you and how I'm planning on rebounding from this feeling. Hope...

David Rubin is a tenured CrossFit affiliate owner who recently went through a rebranding.  But that's not why I had him on the podcast.  In fact, his rebranding went pretty well.   The 4+ locations that he's opened in his career - now that's a different story. David comes on this episode of How I Broke This to discuss all the ways he fucked up opening multiple locations, having to c...