WTF Gym Talk

If you're in the microgym industry and you haven't heard of Tim Lyons, WTF have you been doing??? Tim is a self-made fitness entrepreneur, microgym owner, and business coach. While I've known of Tim for a long time, this was the first time we got to sit down and talk shop on the industry at large. Enjoy. https://www.timlyonsjr.com/

Prior to 2020, I had been pushing for more equipment manufacturers to take a more minimalist approach in their gear.   It saves gym owners money and increases their operational capacity. While most of my requests went unnoticed, the truth of 2020 and the pandemic has forced equipment engineering to completely re-think their strategy and has allowed some newer players into the market that are...

Been wanting to grow your personal brand's or microgym's following??? Do this.

HUGE ANNOUNCEMENT IN THE PRE-ROLL www.fewwillhunt.com Recently, it was discovered that the CrosssFit Games - who historically have fought against Big Soda publically and in court - are now accepting them as paid sponsors for the 2021 CrossFit Games. I've got thoughts on this... ...Let me know yours by sending me a DM on Instagram @wtfgymtalk.com

An extended discussion on a recent Instagram Reel that I posted in which I made commentary on microgyms allowing/forcing coaches to bring their children to the gym while they work...in a very specific format - WEARING THE BABY IN A PACK WHILE COACHING. Don't think that's kinda fucking ridiculous?  Listen to this. 

My favorite play for capturing warm leads for ZERO dollars.   Enjoy.

My friend Brittany Welk is one smart cookie.  She's the co-founder of Lady Strong Fitness in IL and has been featured in my content previously.   I asked Britt on the podcast to simply jam on where we see the fitness industry, marketing, guru agencies and the like.... Make sure to give her a follow on IG to learn smart owner shit. @brittany_welk

This is a horse I'm going to beat until it's pulp. You need to establish a brand, but then you need to establish away to generate more clients. These two things are more intertwined than most give credit to, but I hope to give you some insight as to how I think about combining these two elements of your microgym.

My good buddy Sean Pastuch made a post on his social media recently that brought up the topic regarding microgyms offering discounts and his stance as to why they shouldn't. Sean and I share similar beliefs on this topic, but there's an element to this whole "Don't Discount!" headline read that I want to make sure you're aware of... It's one thing to prefer not to discount, but to discredit the bu...

As your business ages from infancy, into a growth stage and then eventually maturity - the concept of reinvesting into the business needs to be addressed from different angles. While this podcast takes a broad approach, if you're in need of a specific reinvestment strategy for your microgym, hit me on Instagram @wtfgymtalk, and let's talk! 

This is the 5th episode of Shoot The Shit, my longform conversations with individuals in the fitness industry who are doing dope thing...and I'm really  excited for you guys to hear from the man, Mr. Jason Khalipa and myself jam out on a ton of different topics. For those of you not familiar with Jason's work, he was the 2008 CrossFit Games champion and shortly after winning he opened his fir...

On this episode of Branding With Boris, we have our regular Show + Tell feature that we both dive into and extract the key branding elements that you need to be considering for your company.   We'll then break down how we see two unique elements of any business - brand & client acquisition - and how they should intersect for a seamless growth strategy.  If you're in need of brand des...

A rough draft of a thesis I'm working on that surrounds the concept of the business you CURRENTLY own vs. the business(es) you'll ULTIMATELY own. 

Another Road Trip podcast where I go long form on a series of QnA that you awesome fuckers send in.  Enjoy. 

I'm in the market for a new car and a recent sales experience with Tesla prompted this podcast episode.  Enjoy.

In another monolouge rant, I talk about how I look at using member management software, which platforms I recommend and how I utilize the intricate features of the software we use at Urban MVMNT to help us manage KPIs and sales objectives. 

I doubt the majority of owners are thinking of their "free trial" or 21 days for $21" to this level.  I hope it helps you reformulate your offers so that you're getting them across to the right avatar and they are satisfying for the economic engine of your microgym. 

Saying you want to create your own belief in fitness is not enough. Wanting to move away from CrossFit, or HIIT or whatever is not enough. You actually have to create something that you can sink your teeth into. That what I did with Urban MVMNT and this podcast dives into a bit of the programming side of that. Enjoy.

In this episode of Shoot The Shit, I'm honored to jam with the one and only, Kelly Starrett . Kelly is a behemoth in the fitness industry.  He's a physical therapist who became the most successful SME course instructor in CrossFit history.  And it all started on the back of 365 days of dedicated YT content where he launched the Mobility WOD Project.  These homemade videos that taugh...

If you're considering making serious changes to how your business operates, who it markets to or how you deliver your fitness - this episode is for you. 

There some amazing organizations that are working to professionalize the fitness industry - and I'm 100% behind them. However, I think further discussion as to what a 'Coach For Life' actually looks like is needed if we are ever to create the position. Enjoy. 

This is an effort I truly believe should not be a priority for your microgym. If you're continuously working to try and come up with the 'latest and greatest, there are some things you need to consider...

In the busy day of a microgym owner, the little things can fall to the wayside.  But in my experience, those that grow very successful brands are the ones who never let the little things slide.  They are relentless in their pursuit of ensuring that even the smallest essence of their CX is dialed in. This podcast rants on this topic.  Enjoy! 

Eric Malzone is a former microgym owner and podcast fiend.  He's published over 700+ episodes and has created several different shows that revolve around fitness & entrepreneurship.  While we could probably rap all day on running a microgym, I chose to deep dive with him on the topic of creating, growing, and operating a successful podcast.  Anyone who currently is looking to im...

If there was one common denominator that I witness inside of the microgym industry as it relates to having staff/HR problems and simultaneously an ineffective marketing message - it's the inability to communicate. In this episode, I'm going to break this down and give you some tactics that you can start deploying to get better at communication.