WTF Gym Talk

Coming from someone who has diversified their revenue several times, I've got some insight as to why most of you may not be ideal candidates for this business maneuver. 

During the first weekend in October 2021, my microgym was broken into and heavily vandalized. Don't worry, everything is back in orderly condition and we are back up and running - BUT...it did further a thesis I've been feeling out in my brain recently regarding how I view the brick and mortar business moving forward. 

I recorded this episode with Joe Tebaldi, founder of www.flexx.co, like two months ago, but I'm a piece of shit content creator and totally forgot to upload it. So here it is, in all it's glory.  Joe and I dive into what it means for us to achieve "success", how we define it and the social constructs that we believe are in place to either support or hurt your efforts.

Two types of owners: 1.  Those who make mistakes, learn and quickly pivot. 2.  Those who dwell, leading them to more mistakes and slowed growth. Don't be the second owner. 

Retail is typically one of the last items on my checklist when business coaching with a microgym. However, it's a significant one for several reasons. And an item that many owners ignorantly overlook because they don't understand it's value and how to properly do it. This is my take on building retail within your microgym. 

In 2015, I decided to create a media handle that specialized in content creation for microgym owners.  I've made over 900 videos, 505 podcasts and dozens and dozens of articles. This content has generated me over $1 million dollars in revenue since I started.  Here's what I would recommend to anyone who wants to start putting out content. 

Recently, the Morning Chalk Up posted an article that weighed in on the discussion as to whether or not fitness coaches should engage in sales activities. Here's my take. 

Even if you don't agree with their fitness model, there is plenty to learn from elements of their business model. In this episode, I unpack the operational capacity findings that I discovered while reading their S-1 documentation from their recent IPO. 

I was recently asked to be on a group call of Active Life coaches to discuss my strategies, tips and tactics regarding creating content with the purpose of monetization and increased awareness. If you're looking to develop a personal brand and want help strategizing your content game, shoot me a DM so I can learn more and see if I can help.

Jason Ackerman has been in the CrossFit scene for a long time and currently co-hosts The Best Hour Of Their Day podcast with Jason Fernandez.  We frequent each other's shows at least once a year and it was great to catch up with Jason and talk about some of our differences of opinions and common thoughts regarding the microgym industry. @coachjasonackerman @besthouroftheirday

I've had the pleasure of knowing the two of the co-founders in Onward Physical Therapy for several years now - @thebarbellphysio Zach Long and Jordan Berry @jordanberrydpt . Both are certified DPTs and have created an amazing license model for physical therapists who want to get out of the rat race that the status-quo clinics have created. And not only do I know them as business colleagues in Char...

Almost a year ago, I had Forrest Jung on the podcast to discuss the highs and lows of owning a microgym. We touched upon his recent toe-dip into the TikTok waters, but we left it at that. Fast forward one year and he has gone all-in on TikTok and IG, amassing over 100k combined followers. This has now created a very cool opportunity where he can create additional revenue streams that still revolve...

Someone recently shared a podcast done by Alex Hormozi, founder of Gym Launch and an infamous character in the microgym marketing space. I've had Alex on the podcast before and regardless of how you feel about his business methods, 6-week challenges, etc...You can't deny the elite business acumen this individual possesses.  Additionally, he also has some pretty incredible EQ (emotional intell...

I was writing up an article for my re-vamped newsletter, WTF Weekly, on what I consider to be the dark horse of the fitness franchise scene: MADabolic. So I dialed up my buddies Brandon Cullen and Kirk DeWaele (co-owners) and jammed on the rapid growth they've experienced in the past 18 months (adding 49 locations!), the struggles they've faced and why exactly do they think it is that most people...

You work hard, but you're probably not working smart. At least not as smart as you could if you had a better understanding as to how businesses like yours (but slightly different) within the fitness industry operate. I'm 100% that most of my success in this industry came from NOT standing still. Not staying within my four walls. Actually going out there and learning what other brands/models were d...

Do you know the popular jump rope brand, RPM? Two brothers (Shane + Josh Rogers), who got started with CrossFit back in the OG days (PRE-Bok) and even owned an affiliate until recently, have exploded in the functional fitness market with their premium RPM jump ropes. However, they had large plans to create a remote community and improve the at-home fitness model by combining equipment kits with am...

Justin McClintock is a city-dwelling Philly guy who walks over a mile to Subversus Fitness where he is NOT the owner...he's the Director of Programming and a Senior Coach. He coaches a very small amount of classes monthly and when he's not performing his duties for Subversus, he's cranking out content for his online programming business FEEL STRONG FITNESS.  Justin and I jam on what it looks...

In this episode, I break out a few different examples where a microgym would want to operate a high, low or even negative profit margin. Which one best first your model? Enjoy.

A high-level overview of a few strategies that you could deploy if owning commercial real estate via your microgym is part of your wealth plan, but you currently can't fund the project 100% yourself.

Hensley is one of the badass women leading the charge in providing business consulting to the boutique fitness world - a realm that has historically been dominated by men.  I first heard of Hensley on @madabolic's podcast (Playing Guilty) and was jazzed up to her have come on and share her impressive resume in the boutique fitness space and learn more about her consulting firm, @hefc.co. &nbs...

Cooking up a new content idea that I'd like to put together, but I need to see if there's a market need for it. Thoughts? 

A nice little monologue where I riff on the idea of using the term "Athlete" to describe your group fitness customers. 

This is the 6th episode of Shoot The Shit, my long-form conversations with individuals in the fitness industry who are doing awesome things...and with this episode, I flew out to Vancouver, WA to hang out with the founders of Street Parking - Miranda + Julian Alcarez.    Miranda + Julian both have accomplished careers in the sport of fitness and coaching, but their current passion and ex...

News out of NYC on Monday confirmed reports that fitness mega brand Equinox (and their owned brands Soul Cycle and Blink Fitness) will now require vaccination proof for all customers and employees. This is my hawt take. 

I'm going to make a strong statement... The vast majority of microgyms will never build the owner(s) true wealth.  However, that doesn't need to be the case. In this longer monologue podcast I discuss how I view achieving wealth through your microgym and how you can start taking action today to get on a proper wealth strategy plan.