WTF Gym Talk

While having a digital marketing plan is crucial, there are plenty of options to get word out about your brand that are cost effective and warm up your target audience far more effectively. The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved and said OK. Howev...

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and wan...

Ben Davis owns Noble Clay in Atlanta, GA.   From the outside and it's social media, you would guess this is a typical individual design microgym.  But it couldn't be anything further from that. Ben has created one of the few non-profit microgyms that is mission based and he is looking to grow the Noble Clay brand across the country. The goal is simple:  provide fitness to everyone,...

Jason Fernandez is a tenured CrossFit affiliate owner and 50% of the Best Hour Of Their Day podcast with Jason Ackerman.  I've had the privilege of knowing Fern during his CrossFit Seminar Staff duties when my previous CrossFit affiliate would host certifications and we've continued to stay in contact and chop it up on various fitness industry topics over the years.   And this episode is...

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and wan...

Joey Bowen + Drew Beech are cousins who built the Few Will Hunt apparel company from nothing more than simple family lexicon that was shared at their cabin outings.   Fast foward to today and these two have built a brand that represents the intentions of everyday people, professional athletes and entreprenuers who "aren't fucking around" and will put in the hard work to achieve what they want...

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and wan...

Welcome to the first segment of Shoot The Shit - a longform conversation with individuals within the fitness industry who are doing amazing things.  In this debut episode, I have Sydney Cummings in-studio to discuss the insane growth of her business Royal Change.  As a former collegiate athlete turned personal trainer, Sydney decided to go all in on digital fitness via YouTube back in 20...

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business:  DELIVERING our fitness service (from an operations standpoint).  We give a high-level overview of the client experience from the time they walk in, the importance of front desk staff, energy exch...

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and wan...

Today's episode is a recording from an in-person conversation I had with a member of Urban MVMNT who is currently making moves to start his own nutrition + fitness company. We cover a variety of topics: - my overall business strategy to keep profit margins high - how I'd recommend he categorize his content creation - should you aim to open a brick + mortar location right now?  and more... If...

In this episode of How I Broke This, the owners of Country Strong Fitness jam with me as to how they fucked up several different phases of their business - rebranding, giving into the membership vs. protecting the business, and more.  As always, thank you to my guests for having the courage to share their missteps in hopes that other microgym owners can learn from their mistakes.  Have y...

Why are we constantly trying to improve upon multiple items in our business all at once... As fitness professionals, we know that if someone came to you and said  "I want to run a 6 min mile, deadlift 500# and be able to do the splits..." We would in turn tell them  "Awesome.  Which one do you want to have first?"  And then we'd progress on that skill primarily, while building...

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and wan...

Recently had Britt Morin, owner of Iron Roots Strong in TX, travel to Charlotte for his full-time job and he popped into Urban MVMNT to hit a workout and talk shop. In this raw discussion, we talk on a variety of topics: - why I think being a part-time owner can actually be an advantage - guerilla marketing tips - why the organic funnel needs to be at the top of your marketing efforts and more......

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business:  COLLECTING MONIES, EFFICIENCY + PRODUCTIVITY.   We discuss the operational side of setting up draft dates, ACH vs. credit cards, handling failed payments, etc.   Additionally we dive into ho...

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.   While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself...

Enchanted Ninja Clubhouse of Glory and Dreams. Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody. Mark is one of the great branding + marketing minds in the fitness industry that has actually proven his merit through the success of his business that had ~900 in-person Ninjas (their term instead of "member") and now is currently on a pa...

On this episode of Branding With Boris, we break out a brand new show format that we will be sticking to that we think you're going to love. We dive into a non-profit microgym who is creating amazing brand currency in their market, a look at Match.com's amazing marketing play, how to incorporate humor into your promotions and more. If you're in need of brand design work and want to work with the b...

Another episode of Jammin' With Joe where we hit on some of the more relevant topics in our world today - capital building under riot, Joe's predictions on Peloton purchasing Precor, big tech integrating into the fitness space and more.  If your microgym is in need a clean, simple and free solution to get digital content into your member's hands - then you need to check out Studio. https://ww...

Bruce Williams is a well known fitness-based photographer in the Charlotte, NC area. His work has been all over the CrossFit + microgym scene for years now and we finally caught up to jam on all things photography/videography related. So if you're into hearing two creatives talk gear, business and media - you'll enjoy this.  www.bawphoto.net 

DJ Hillier recently interviewed me on his podcast.  Nothing out of the ordinary for me.   But when I did my homework on him and his show, The Mi-Fit Podcast, I was very impressed.  His guest list was phenomenal and his interview style was authentic. At the end of my interview on his show, I invited him on mine to share the behind the scenes of starting a successful podcast, moneitiz...

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology. If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to...

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology. If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to...

2020 was year that made it difficult enough for established, successful microgyms to survive...but to invest and startup a franchise location is a whole different challenge.⁠ ⁠ Sure, franchises have the added benefit of providing you guidance, proven system and business support...but no one in the fitness industry fully understood how the pandemic would challenge our business model.⁠ ⁠ However, Ci...