Why You Hate Sales

I love talking about the idea of a “used car salesman.” It’s so visual! Everyone can picture them in a cheap suit with greased up hair and bad sales techniques. The easiest way to describe this person is…pushy. My hope Is that today's episode rewrites this vision of what a car buying experience can look and feel like with authentic selling – and shows you how to create amazing sales experience...

Consider this: “If running your business feels hard, you’re doing it right.” You don't hear me talking about the hard side of business often, and that's because I found a way to make hard seasons of my business look and feel easier. Part of that process is welcoming the challenges that come with running a business. Expecting them. Not being afraid of them. I also choose to see more opportu...

I’ve self-identified as a generalist for many years, or as I like to call it “a Jane of All Trades.” It’s been a gift to know a lot about a lot. I have knowledge about many things and continue to learn about lots of topics. Perhaps you can relate? I think being a generalist is wonderful. It’s widened my perspective and made me an exceptional problem-solver and critical thinker. But it’s also held...

I got a DM on Instagram from a fan of the show, Diane. She said, “I have a million ideas, but not necessarily for things people need and will buy. My business offers a variety of services, from helping identify the ideal tools for a business to use and scale to customized training, and defining standard operating procedures. I guess you can see where I’m feeling a little clueless on how to develop...

It’s hard to start a business! It’s easy to love what you do, but not knowing if it's going to work can really get to you. What if you’re not good at selling? What if you’re not good at marketing? What if you’re not good at networking? What if you’re not good at problem solving? We have to be skilled in so many ways (and that's on a good day!). So, it’s not surprising that you struggle wit...

I built my business on referrals. Over the years, I’ve also served dozens of clients in the creation and growth of their affiliate and referral programs and partnerships. I’ve also been interviewed on this topic numerous times. It’s something I know a lot about by working with lots of different companies and observing industries outside of my own. So, today, I'm bringing you a fairly comprehen...

You’re so good at what you do - you’re the best! So, why aren’t you seeing the income and the following you deserve? It’s probably because you’re too focused on marketing, which isn’t surprising considering all the noise you hear about it from gurus online. Don’t get me wrong, marketing is important. It’s just that sometimes we give marketing a little too much credit. When you're a new busines...

I’ve been asked about podcasting a lot lately! “I’m about to start a podcast, can you share how you launched yours?” “I’d love some tips for making a podcast successful!” “How much did it cost to start your podcast?” “I’m editing episodes for hours! Any advice?” Since this seems to be a hot topic, I thought, “what better place to share my answers than on my podcast?!” Today on the People Over Prof...

Nearly 80,000 restaurants closed in 2021. Why? They didn’t solve problems quickly. They had an obstacle and opportunity in front of them, and many chose to “sit tight” and seal their fate instead of control it. We aren’t going to do that. Let’s talk about less extreme business problems… …everyday problems that we’ve faced many times, like not having enough customers. (I’ll speak for myself, I know...

Feeling discouraged with your growth lately? Most people will tell you to focus on the good or practice gratitude. These sound lovely in theory, but when you are in the struggle……it’s so much harder to stay encouraged! As an entrepreneur, I’ve told myself: “I’m done!” “I’m job searching!” “I’ll never be successful.” I know how gut-wrenching it can be to feel as though you've failed and have no...

Say BYE to social media for lead generation! There are so many ways (and places) to find people who want what you sell that don’t involve using social media. I know social media can be a huge energy drain and time sink - I've been there! - but what are the alternatives? On today's episode of The People Over Profit Podcast, you'll learn: 5 proven ways to get leads that don't include...

Sending cold messages on social media platforms is the "new" cold calling. As I sat down to write this episode and thought about this topic more I realized that there were a couple of common mistakes that usually show up in different ways and the examples I was going to give for how to structure cold sales DMs play beautifully into this topic of common mistakes. I'm taking this appro...

Picture this. You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good! You have two primary pathways forward: Get it out to as many people as possible Get it out to only the best people for it If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume. If yo...

Have you ever wondered... Where does work end and where do I begin? Or when do I stop working and start living? Or who am I when I'm not working? Perhaps you find yourself either asking someone what they do or introducing your work into conversations within the first few minutes of a conversation? I think about work often, make it the center of conversation, and, yeah, I've tied my own sel...

This podcast is called People Over Profit, and you're the most important part of “People”! You probably started your business to feel free in some way. I know I did! Then, somehow along the way, you didn't feel so free. You ended up working harder and saying yes to things you didn't want to do. Maybe your mission and why you started has become forgotten. On today's episode of The P...

Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?” Across the board, 30% of you said booking sales conversations! Last week we talked about the follow-up process and I mentioned that this week I was going to be covering booking sales conversations as a topic on the show, so here we go. On today's episode of The People Over Profit Po...

Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?” Across the board, 50% of you said following-up, so that is what we're going to talk about today! This is where I notice most of my clients struggle. Following up can be awkward and confusing when it’s not done well – for BOTH parties involved – but there are some tricks of the trade...

If you've ever felt burnt out, stressed out, or started resenting the work it takes to run your business, you're not alone. The not-so-hidden costs of running a successful business are REAL. I don't want to talk about them just so we can "dish" and feel better. We're going to think and speak CONSTRUCTIVELY so you can begin making small, important changes so they're no...

I love a great analogy! Bartending has so many great ones for business building! More specifically, today I'm talking about the nuances of bartending. Aside from the fact that bartenders are the ultimate networking professionals, there are three things in particular that come to mind that you probably never think about as you build your business, but might want to start. On today's episode...

Have you ever wondered how successful people are able to achieve their goals and stand out from the crowd so easily? It’s not magic or a superpower, it’s that they leverage their unique abilities! I’ve been working on this for awhile, and finally in 2022 it all kind of clicked. That’s when my business really took off, my revenue became far more consistent, and I finally built the confidence to hon...

Passive income isn’t a myth. That said, it is very different from what most entrepreneurs think it is. These offers take time to build – and even more time to master the sales process and marketing language (that’s really the secret sauce) behind it. On today's episode of The People Over Profit Podcast, you'll learn: What makes an offer truly "passive" Why passive offers are coun...

Visualization is such a powerful activity - especially when you pair it with the specific action steps you’ll need to take to see it all come to life. By following up your big dreams with a strategic map, you’ll have the inspiration and the know-how to reach those goals faster. Are you ready to dive right in and do a visualization exercise together?! Get comfortable, grab a pen and paper, and sit...

You don’t need to be everywhere, all the time, to build an audience of ready buyers – in fact, it’s better not to be. Choosing a focus platform and being strategic about where to invest your time is key. Anything else can be automated. If it isn't, you risk becoming less effective at building your audience. On today's episode of The People Over Profit Podcast, I'll share: 3 proven audi...

Let’s talk about the easiest ways to optimize any landing page. I’m talking about getting more clicks, keeping people on the page longer, making sure your landing pages result in paying customers, and even optimizing the skimmability of your content (okay, I may have just made up that word but you get my point). Each of the methods I’m recommending today take under 10 minutes to implement – and th...

How do you make your offers easy to say yes to? I think it begins by asking, “how can I make sure this offer is a no-brainer” before you sell it. This is a proactive way to think through what someone may need to know before saying yes, thus making their yes when you sell for real more inevitable and quick to get. On today's episode of The People Over Profit Podcast, I'll share: How to create natur...