Why You Hate Sales

Are you tired of feeling bad about marketing but worried that if you don't keep it all going, your business will fall apart? I used to feel this way when I was working for other companies. Once I became an entrepreneur, I started seeing marketing with a lens of compassion. And guess what? My profits and momentum didn't suffer - they soared. On today's episode of The People Over Profit Podcast, I'l...

Are you tired of spending so much time on marketing? There are actually ways around this. In my 15 years growing small businesses and startups, the quickest way I’ve found to hit my revenue goals and maximize the time I spend doing things within my zone of genius is by focusing more on referrals. It’s how I built my business! On today's episode of The People Over Profit Podcast, I'll share: T...

If you Google the quickest ways to grow your revenue, you'll find tips about increasing your prices or acquiring more customers. This was not the way I grew my business. I chose a less "traditional" pathway to profits, and it paid off big time. From year one to year two in my business, I grew 1,800%. Then I taught hundreds of my customers the same methods I used to grow and most of them have seen...

I'm asked all the time for tips on how to find customers online. While I don't believe in a one-size-fits-all method of growing a business, I've noticed that some of the ways I've found customers seem to work consistently for my clients, too. In fact, they work across customers of varying sizes in multiple industries (I know, it shocked me too). I'm going to share three of them with you because so...

Networking can be a huge growth opportunity for those of you who enjoy it! And yet, I hear from so many people that it's not as great as it seems – and I think I know why. If networking is part of your business strategy, but it’s not resulting in the customers, referrals, or relationships you’d hoped to see, this episode will be the best time investment you make all year. Even if you just wonder,...

Have you ever been told that authority is the key to building an audience? Do you dream about speaking on stages, writing books, being invited as a guest on popular podcasts, or even paid to share your opinions publicly? This is all wonderful, but it's often done in the wrong order. In fact, the idea that authority builds credibility is backwards. Proof of your expertise in action makes autho...

Do you ever feel wrong and not know why? This is a byproduct of judging ourselves and allowing others to tell us what's right and wrong. When something you feel is right is considered wrong in your industry, you question yourself, and when something you feel is wrong for you is considered right in your industry, doubt creeps in. Sound familiar? All of this forces you into constant feelings of sham...

A few weeks ago, I shared ways to get in front of 10x more customers. This week, we’re going to talk more about the strategy behind visibility – all things I wish I knew when I started my business in 2014 (and ended up learning the hard way). On today's episode of The People Over Profit Podcast, I'll share: What it really means to be visible How to show up consistently without burnout Ways you can...

Ever hear the same question day after day from customers or potential customers? The one I'm asked most often lately seems to be, "How do I get more engagement on social media?” After auditing hundreds of pages and profiles, I came up with a list of 5 things I've noticed across-the-board that boost engagement consistently. On today's episode of The People Over Profit Podcast, I...

Making decisions as an entrepreneur (and as a human) is HARD! Decision making is a skill many of us need time to learn and master. We aren’t taught it in school, by our parents, or even by those we know who do it so well. It’s one of those unspoken skills you learn by doing... ...no wonder we get stuck so often!!! On today's episode of The People Over Profit Podcast, I'll share: 3 method...

Do you struggle to stand out as an entrepreneur? With so much noise from businesses online today, it's no surprise that being seen feels challenging.  What you do to stand out, be seen, and feel heard by your ideal customers changes dramatically as more competition enters the marketplace - even if all they're competing for is the attention of your audience! On today's episode of The People Ov...

Have you ever chalked up a loss to laziness when you actually worked really hard? Or beat yourself up for selling simply because the word “sales” has a negative connotation in your brain? Some of our worst behaviors are actually proof that we can form habits and honor them long-term. So, I came up with 52 different re-frames of classic words we’re used to hearing that have made me feel powerful an...

In all my years working with startups and small businesses, I rarely hear ethics brought up. At first, I wasn’t sure why and now I am realizing it’s because a lot of entrepreneurs don’t take the time to define their ethics – at least, not nearly as in-depth or often as things like their mission statement. The rules or policies of a company are often indicative of their core values and ethical stan...

If you want to be an exceptional entrepreneur, there are five skills you want to master. After helping over 450 CEOs grow their businesses, these are the ones that stand out most to me and have made the most impact on me in my business and my clients in their businesses. They’re a little different from the traditional skills like “marketing” or “listening” and are more subtle human skills with a t...

How you care for your customers matters – a lot . When you're able to overdeliver for your customers simply and consistently, you'll experience growth for years to come. Your secret to success is the quality of your customer experiences. Do you want to win at customer service? This is what I will help you do in under 15 minutes today. On today's episode of The People Over Profit Podcast, you'...

My whole life, I've been an underdog and a misfit. I've been underestimated + undervalued – and not just by others, but me! As I transition into a brand that is quite literally all me, moving from my company name to Justine Beauregard, it has really shined a light on how challenging it’s been for me to own and honor all the beautiful things about me. I've been growing my business for so...

After helping over 450 entrepreneurs grow their businesses, I've noticed patterns of failure. These are what I see business owners do time and time again that inevitably lead to either quitting, a major change in direction, or massive failure. The goal of this episode is to help you avoid making the same mistakes so you don't suffer the same fate. On today's episode of The People Over Profit Podca...

There are three main reasons I see people buy things. On today's episode of The People Over Profit Podcast, I will break each of these down: Convenience Knowledge or know-how Desire (+ even how to create it!) From there, I'll give you some questions to consider that have been proven to help my clients' offers become even more irresistible. If you want more sales and to hear more easy yes's when yo...

People will choose others over you and you over others, so yes, competition exists . Competition, or the existence of multiple brands worthy of buyers who either think similarly or offer similar products and services, can be positive or negative for your growth as a business (and an entrepreneur). I’ve seen how competition in the traditional sense can hurt a business, from driving prices dramatica...

When you consistently exceed someone’s expectations, you win every time . Sometimes, this is just giving what you promised in the special way only you can deliver it. Listening well, learning about their core desires, showing up when they need you most are all ways you can delight your customers and ensure more revenue—and profit . Happy customers tell friends about you, and that leads to more rev...

As the sole-income earner in my household, I understand the need to generate profits as a business owner. I also see the extremes people fall into when it comes to running a business. “If you prioritize profits, your customers become mere numbers on a spreadsheet.” “If you prioritize people, your profits will dwindle and your business won't survive.” “If you focus on both simultaneously, you’ll dr...

Discounting is not a given! If you're like most entrepreneurs, you've been made to believe that discounting is a standard of doing business. While it certainly can be used to achieve higher levels of success when selling, whether it's right for you is up to you. No one else. Discounting may be a very important part of your business strategy, or it may simply be something you "just" do. Now may be...

How do you choose your goals – and think about them? If you're like most entrepreneurs, you set goals with your business in mind. You prioritize the profit. This has become the standard of goal-setting, but there's another way that exponentially increases your profit without focusing your time and energy on the money itself. One that is driven by your purpose. This way allows for you to set goals...

Welcome to the People Over Profit podcast! As entrepreneurs and small business owners, we’re surrounded by money-centric language. It takes a lot to drown out the noise and listen to our own voices – and even more to trust that we can put people first and still be wildly successful. This is a space to change all that. You can create whatever business you want with people at the center of it and be...