Justine Beauregard

Why You Hate Sales

Business EN ↓ 199 episodes

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

Author

Justine Beauregard

Category

Business

Podcast website

whyyouhatesales.com

Latest episode

Jul 7, 2026

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Episodes

The Real Reason Selling Feels Harder Than It Needs To | Episode 51 07.07.2026

Do you know why people really buy from you, because it's probably not for the reasons you think. On this episode of Why You Hate Sales , we're talking about how people buy the fastest when you understand the deeper reason behind why they say yes. That's the moment selling becomes a whole lot easier. On today's episode, we'll discuss things like: Why buyers care more about their...

“I Suck At Lead Generation” … Or Do You? | Episode 50 30.06.2026

Do you think you're terrible at lead generation? On this episode of Why You Hate Sales , we're going to prove you're better than you think. And maybe you don't hate lead generation...maybe you just don't like the way others tell you it needs to be done. So, we'll discuss things like: How to uncover your natural lead generation strengths The difference between motivation + s...

You Could Have Closed Them In One Call (Here's How) | Episode 49 23.06.2026

Have you ever had a sales call that felt like a guaranteed YES...only to spend the next few weeks following up? This is one of the many reasons entrepreneurs hate selling. On this episode of Why You Hate Sales , we're talking about why so many sales that could have closed on the first call end up taking weeks instead. Not because buyers weren't interested or couldn't afford it. But bec...

"What's Your Biggest Challenge?" Is The Worst Sales Question | Episode 48 16.06.2026

Do your sales calls feel longer, harder, and more exhausting than they should? You might be asking the wrong questions. On this episode of the Why You Hate Sales podcast, we're talking about the secret ways you’re sabotaging sales by asking buyers to diagnose their own problems. Questions like, "What's your biggest challenge right now?" sound helpful, but they often lead to vague...

How To Build A Team That Builds Your Wealth | Episode 47 09.06.2026

Are you struggling through things you’re not great at that take all your time, energy, and attention away from things you enjoy? This is one of the many reasons you might hate selling. On this episode of Why You Hate Sales , we’re going to talk about it. Especially why building wealth has less to do with working harder and more to do with getting the right people in the right seats. On today's...

Is Your Content Built for Sales Decisions...or Validation? | Episode 46 02.06.2026

If your content is getting attention but not leading to sales, that's a problem. On this episode of Why You Hate Sales , we’re breaking down one of the biggest mistakes entrepreneurs make online, which is creating content for the wrong reasons accidently. Inside this episode, we unpack: Why content people LOVE still doesn’t always convert The difference between Netflix + GPS content Why valuab...

Relying on Referrals For Sales Is Always A Sign of 2 Things | Episode 45 26.05.2026

Are you truly building a stable business if referrals are your only source of clients? And how can you be sure people remember and represent you enough to sustain your growth? On this episode of Why You Hate Sales , we’re breaking down the most misunderstood flex in entrepreneurship: building on word-of-mouth. Get ready because we're talking about it all : A one-line positioning shift that gua...

Why Your Sales Page Isn’t Converting (Even If It Looks Good) | Episode 44 19.05.2026

You’ve been taught your website and sales pages “need to look better.” But your best buyers aren't focused on looks or read every word. They’re scanning quickly and looking for a reason to say yes. On this episode of Why You Hate Sales , we’re breaking down why beautiful sales pages don’t convert. Inside this episode, we talk about: Why writing for skeptics slows down your fastest buyers The e...

The One Sentence That Instantly Clarifies Your Offer | Episode 43 12.05.2026

You’re not struggling to sell because people aren’t interested. You’re struggling because they don’t fully understand what you do. And when a buyer has to work to figure that out? They move on…quickly. On this episode of Why You Hate Sales , we’re breaking down one of the most overlooked reasons sales feel harder than they should. Inside this episode, we unpack: Why vague messaging creates confusi...

Is Your Sales Process Unselling People After They Say Yes? | Episode 42 05.05.2026

You’re not losing sales because people aren’t interested. You’re losing them because your process is quietly talking buyers out of decisions they were already ready to make. On this episode of Why You Hate Sales , we’re breaking down one of the most frustrating patterns in business: Great calls. Qualified buyers. Real interest. …and still no sale. Inside this episode, we unpack: Why proposals add...

The Sentence That Made Them Say “Wow! I Need You” | Episode 41 28.04.2026

What if the reason people aren’t paying attention to you can be changed with one sentence ? On this episode of Why You Hate Sales , I’m breaking down how a single shift in positioning can take you from feeling ignored…to having people say, “Wait… I need you.” Same offer. Same pricing. Same people to meet. Completely different way of positioning it. Inside this episode, we unpack: The difference be...

The 5 Words That Instantly Trigger Buyer Desire | Episode 40 21.04.2026

Most entrepreneurs think sales come down to saying something impressive or valuable. But that’s not what creates desire. On this episode of Why You Hate Sales , we’re unpacking a simple shift that changes everything. People don’t lean in because of what you explain. They lean in because of what they realize they’re missing. And there’s one phrase that triggers that instantly. Five words that open...

“Buyers Need Time to Decide” Is BS | Episode 39 14.04.2026

Ever hear "I just need some time to think about it” from a potential good-fit client at the end of a sales conversation? Sounds harmless, right? On this episode of Why You Hate Sales , we’re breaking down why that phrase is one of the most misunderstood signals in sales—and why it’s quietly killing your close rate. Because buyers don’t need time, or even reflection. They need clarity . Inside...

How to Speak About Your Business So People Listen (& Buy) | Episode 38 07.04.2026

Everyone says you need to “stand out.” Be different. Get better messaging. Say something unique. But what does that actually look like ? And more importantly, why do so many entrepreneurs think they’re different…when they sound exactly like everyone else? On this episode of Why You Hate Sales , I sat down with Mike Verret — someone who has spent 25+ years helping entrepreneurs and speakers uncover...

3 Questions That Turn Any Conversation Into a Sales Call | Episode 37 31.03.2026

Sales conversations don't just start the moment you say, “Let me tell you about my offer.” They begin the moment the right question gets asked. On this episode of Why You Hate Sales , I’m sharing the 3 questions that can turn almost any conversation into a meaningful sales opportunity. Because the best salespeople aren’t the ones with the best pitch. They’re the ones asking the best questions....

Only 1% of People Buy Based on "Know, Like, Trust" | Episode 36 24.03.2026

What if one of the most repeated pieces of sales advice is... completely wrong? This week on Why You Hate Sales , we’re unpacking the idea that has shaped decades of marketing advice: “People buy from those they know, like, and trust.” But when you look at how people actually make buying decisions, it's actually backwards. Because all buyers want to know is, “Will this actually work for me?” I...

This One Shift Will Make You An Instant Authority | Episode 35 17.03.2026

What separates an expert from someone buyers trust instantly? It’s not better marketing. It’s not posting more content. And it’s definitely not being louder online. On this episode of Why You Hate Sales , we’re talking about the single shift that moves you from experienced…to undeniable . Intellectual property. A named framework. A signature method. A defined process buyers can understand, trust,...

Why Good Conversations Don’t Turn Into Clients | Episode 34 10.03.2026

You’re having warm, thoughtful, generous conversations. Then, it ends with, “I’ll get back to you,” and suddenly you’re spiraling. You think you missed a magic phrase. So, you send the awkward “just checking in” message and can’t sleep because your mind is flooded with “what if’s.” On this week’s episode of Why You Hate Sales , we’re unpacking why good conversations don’t automatically turn into c...

How High-Level Entrepreneurs Think Differently About Growth | Episode 33 03.03.2026

What if growth isn’t about doing more but about thinking differently? On this episode of Why You Hate Sales , I sat down with the incredible and inspiring Amanda Kaufman for a conversation that goes way beyond strategy. Because real growth isn’t just about tactics. It’s about patterns. The ones you keep repeating, the decisions you keep making, and the beliefs quietly driving how you show up as a...

Why “Fear of Missing Out” Isn’t a Slam Dunk for Sales | Episode 32 24.02.2026

You hate feeling like you have to rush people to get them to move through your sales process. On this episode of Why You Hate Sales , we’re unpacking why “Fear of Missing Out” isn’t the slam dunk sales strategy the internet makes it out to be—and why it often creates the exact opposite of what you want. In this episode, you’ll learn: Why “only 3 spots left” often triggers unwanted responses What r...

Braver Messaging Is Your Unlock to More Sales | Episode 31 17.02.2026

Most entrepreneurs don’t have a messaging problem. They get results and are more than qualified, but they’re still crippled by the thought of being judged. So, they sand down their truth until it sounds like everyone else. On this episode of Why You Hate Sales , I’m calling out the quiet habit that’s killing conversions for the “good ones” with soft, careful, watered-down language that protects ot...

Do You Need A New Offer, Or Just A New Way To Sell It? | Episode 30 10.02.2026

Ever feel the itch to scrap your offer and start over? On this episode of Why You Hate Sales , we’re tackling one of the most common, expensive mistakes entrepreneurs make: rebuilding offers instead of refining how they’re sold. Most offers don’t fail because they’re bad but because of how they’re positioned, messaged, and sold. In this episode, you’ll learn: How to instantly tell if your offer ne...

How to Win the Hour (and Stop Feeling Behind All Day) | Episode 29 03.02.2026

Want to stop feeling like you’re always behind—even when you’re working nonstop ? On this episode of Why You Hate Sales , I’m joined by Kris Ward , systems expert and author of Win the Hour, Win the Day . We talk about everything from the struggles entrepreneurs face behind the scenes to what actually moves the needle in your business—and what quietly drains your time, energy, and momentum. You’ll...

Why "Just Be More Confident" Isn't How to Close More Sales | Episode 28 27.01.2026

Ever been told you just need to “be more confident” to close more sales, but it didn't work? On this episode of Why You Hate Sales , I’m breaking down why confidence is one of the most misunderstood concepts in selling, especially for entrepreneurs. Here’s what you’ll learn: Why confidence is an output, and what creates it The real reason people ramble or panic on sales calls How to naturally...

This One Question Has The Power To 10x Your Sales | Episode 27 20.01.2026

What if one question could do more for your sales than better scripts, tighter pitches, or more confidence ever could? On this episode of Why You Hate Sales , I’m breaking down the single sales question that consistently leads to a yes. Not because it’s clever or persuasive, but because it gives you the one thing every fast, aligned “yes” depends on: context . Once you understand why this question...

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