Why You Hate Sales

Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak? On this episode of Why You Hate Sales , I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly. Here’s what you’ll learn: The real reason you over-research or underprepare for sales calls How preparation affects your close r...

Ever wonder why selling feels effortless for some people and exhausting for you, even when you’re doing everything right? After nearly 20 years of teaching sales, I’ve noticed a pattern of people hating sales simply because they’re trying to sell like someone they’re not. On this episode of Why You Hate Sales , you’ll learn: The 4 Sales Archetypes I see show up in every successful salesperson How...

Want to downsell a lead without accidentally talking them out of working with you at all? On this episode of Why You Hate Sales , we’re diving into one of the most misunderstood (and misused) sales skills: downselling. We're also walking through how to do it in a way that builds trust, clarity, and long-term client loyalty. Here’s what you’ll learn: When downselling is the right move (and when...

Want to stop feeling like sales are harder than they should be—even when you’re giving it everything you’ve got? On this episode of Why You Hate Sales , I’m breaking down one of the most overlooked reasons selling feels exhausting, frustrating, and impossible. And how all those “sales problems” you thought you had are actually something much simpler (and more fixable) than you’ve been led to belie...

Want to add a guarantee to your offer without over-promising, resenting your clients, or setting yourself up for refunds you dread? On this episode of Why You Hate Sales , we’re breaking down why most guarantees backfire and how to create ones that build trust, speed up decisions, and make selling less risky. Here’s what you’ll learn after tuning into this episode: What kinds of guarantees are aut...

Want to rank higher in search, and turn those searches into paying clients without gambling on algorithms or posting 24/7? On this episode of Why You Hate Sales , I’m joined by someone who has mastered the skill of becoming discoverable online. Corey Daigle, founder of WanderWeb, is a globe-trotting foodie and the SEO strategist behind local businesses hitting 20–30% higher organic reach than the...

Want to stop turning down “not-quite-right” clients—and start getting easy yeses from perfect fit ones? On this episode of Why You Hate Sales , we challenge the trendy advice to turn away buyers with red flags. You’ll love how we talk about frequent no’s as a red flag for you, not them, and exactly how to fix it so your marketing pre-sell for you. Here’s what you’ll walk away having learned: How t...

You’ve heard the promises of “just take these 3 steps to close every sale,” and you may have even tried a few. But very rarely, if ever, do they work...why? In this episode of Why You Hate Sales , I’m breaking down what makes most “quick fix” advice fail, and what actually does work when you want faster, easier, more consistent sales without selling your soul (or your sanity). Shortcuts aren’t the...

If you’ve ever caught yourself saying, “I don’t know where to find leads,” this episode will change how you market and sell forever . On this episode of Why You Hate Sales , we’re flipping the script on one of the biggest lies entrepreneurs believe, which is that you have to hunt for clients. You don't. You just need to make it easier for the right ones to find you, which is exactly what this...

If you’re following up more than once after a sales call, the fortune’s not in the follow-up, it’s in fixing your process. In this episode of Why You Hate Sales , I’m breaking down why endless follow-ups is not the expectation you want to set. When you’re chasing buyers, resending links, or “checking in” every few days, you're not leading anymore. You're recovering a sale that likely could...

We’ve been conditioned to believe slow sales are thoughtful, noble, and “how business works.” That trust takes time. That objections are a given. That long nurture cycles prove you're doing it right. But what if the opposite were true? In this episode of Why You Hate Sales , we’re redefining sales entirely by replacing pressure, chasing, and endless follow-ups with alignment, clarity, and same...

Ever scroll past someone in your industry and think, “Why is it working for them and not for me?” That tiny thought—quick, quiet, easy to ignore—is one of the biggest hidden sales blocks in business. In this episode of Why You Hate Sales, we’re talking about comparison. Not the obvious kind, but the subtle kind that sneaks in undetected. The kind that makes you tweak your message for no reason, qu...

You’re vibing on a sales call until…it’s time to talk about your offer. Suddenly the energy shifts. What felt natural a second ago feels awkward AF now. In this episode of Why You Hate Sales , I’ll show you how to make this transition smooth, natural, and dare I say enjoyable for you AND your soon-to-be client. Here’s what we’ll be chatting about in this episode: How to avoid switching into “sales...

They’re interrupting you to ask, “can you just tell me, how much is it?” Your stomach drops, and suddenly you freeze. After you return from your minor blackout moment, you realize you’re over-explaining, justifying, and spiraling. In this episode of Why You Hate Sales , we fix all that, from preventing these kinds of interruptions to responding more gracefully. Here’s what you’ll walk away from th...

Ever felt invisible as an entrepreneur? You’re posting, engaging, sending DMs, and all you get back is…silence. No good leads. No new sales. Nothing . There’s a simple explanation for this. One that can stop you from feeling the need to chase, shrink, and exhaust yourself just to “get by.” On this episode of Why You Hate Sales , you’ll learn: The real cost of chasing leads or accepting less than y...

You’ve probably heard “Don’t sell features, sell benefits” hundreds of times. The problem is, if you only sell benefits, you sound vague and miss opportunities to qualify buyers. If you only sell features, you sound like everyone else and end up competing more on price than the true value of your offer. That’s why selling often feels harder than it needs to be (and why you’re only taught half the...

Ever been told to “just be yourself” when selling? This may feel empowering, but it’s also very likely (and secretly) one of the reasons you hate sales! In this episode of Why You Hate Sales , we break down why being yourself alone isn’t enough—and what actually makes you an effective salesperson. Here’s what you’ll walk away knowing: Why most pitches fail even when they’re authentic Signs how you...

On this special episode of Why You Hate Sales , I pulled out all the moments coach Lindsay Dotzlaf and I talked through pricing offers from her full episode this week. This is a good resource to turn to when you want to feel good about your pricing choices. It's also one to help you get unstuck with pricing questions quicker, while feeling totally normal even if you're spinning out with fe...

Changing things up in business can feel exciting! And sometimes, it feels like you’re burning the ships and wondering if you made the wrong call. In this week’s episode of Why You Hate Sales , I sat down with my friend and fellow coach Lindsay Dotzlaf. She’s smack dab in the middle of a major reinvention of her multi-six-figure business and doesn’t hold back on how the experience has been for her...

Think you need a million-dollar business to feel successful? Think again. On this episode of Why You Hate Sales , we’re diving deep into what running a seven-figure business really takes—so you can decide if this particular milestone is the right move for you. Because just like six packs, million-dollar businesses can look amazing and be tempting, but the level of discipline, sacrifice, and pressu...

Think people will buy when you tell them what to do but not how to do it? Think again. On this episode of Why You Hate Sales , we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales. Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it. What actually g...

Do you really need more visibility to close sales? Or is that just another myth keeping you stuck? In this episode of Why You Hate Sales , I’m breaking down the truth about visibility so you can stop exhausting yourself trying to “be everywhere” online. Because visibility alone won’t make you sales. It’s not about how many people see you—it’s about what they see and the actions they take when they...

Are you showing up with the energy of a champion? If you hate sales because it feels hard to stand apart and get people jumping at your offers without hesitation, that’s about to change. On this episode of Why You Hate Sales , I’m joined by the inspiring Lasada Pippen. He’s built an empire off the core principle of keeping your messaging simple. Most of us need more reminders than lessons, and tod...

Want to sell more without relying on fake countdowns and ‘last chance’ offers? On this episode of Why You Hate Sales , we’re unpacking why urgency alone won’t save your sales—and how to use it the right way so it works every time without making you feel pushy or appear desperate. Get ready to see exactly what real urgency looks like, why it works, and how to create it in ways that actually help yo...

Wish you could stop losing sales to other sellers or price-driven objections? On this episode of Why You Hate Sales , we’re digging into what it really takes for small businesses to win—without relying on discounts and deals. You'll love how this episode flips the script on competition and shows you exactly how to create more value, loyalty, and impact with every customer interaction. Here’s w...