Why You Hate Sales

If all your clients need is accountability, why would they pay YOU thousands of dollars? Their spouse can remind them to do something. Their friend can check in every Friday. An app can send them notifications. So why are so many coaches, consultants, and service providers selling their expertise like it's a really expensive reminder service? On this episode of Why You Hate Sales , we're t...

We've been taught to trust our instincts, push through challenges, and work harder when we want something badly enough. But what if the very instincts you're relying on are keeping you stuck in patterns you've already outgrown? On this episode of Why You Hate Sales , I'm joined by Nathalie Ekobo, an award-winning alchemist who has helped thousands of entrepreneurs explore a differe...

You don't have to choose between pressuring people to buy and waiting or hoping they do. There's a third option, and it's the reason I believe far more entrepreneurs could be closing 70% of their qualified sales calls without becoming pushier, memorizing scripts, or spending weeks following up. On this episode of Why You Hate Sales , we're breaking down the 3 common ways entreprene...

What if the thing that makes you exceptionally good at what you do is also making buyers question what it's worth? You solve a problem in 15 minutes that would take your client 3 months to figure out. And instead of thinking, “Wow, that was worth every penny,” they think, “Wait...that's all it took?” On this episode of Why You Hate Sales , we're talking about why the better you get at...

You might not need a bigger audience before you launch the event, start the podcast, or create the thing you’ve been waiting to create. That actually might be HOW you build the bigger audience. On this episode of Why You Hate Sales , I’m breaking down a conversation I had with a Kajabi expert that'll blow your mind. Because sometimes you don’t grow the audience and THEN give them a reason to g...

If other people can’t easily remember or refer to you, it becomes impossible for them to help you sell. On this episode of Why You Hate Sales , I’m joined by Michael Roderick, CEO of Small Pond Enterprises, to talk about how experts can turn their best ideas into something people remember, refer, and ultimately pay for. Michael went from high school English teacher to Broadway producer in less tha...

You've been told “get more leads” is the response to every sales problem as an entrepreneur...and yet, when you do why doesn't it skyrocket your results? On this episode of Why You Hate Sales , we’re challenging every entrepreneur’s favorite solution of "more leads" because, let's face it. Getting leads isn’t necessarily the hard part. The harder question is how to get the ri...

You tell them the price, they pause, then you hear “That’s a little more than I expected.” Suddenly, you’re scrambling. Lowering your price, adding a payment plan, and making your offer bespoke...again. On this episode of Why You Hate Sales , we’re talking about why the objection you hear at the end of a sales call often isn’t where the sales problem actually started. Because the price objection m...

You’ll wait 45 minutes for a restaurant you REALLY want to try, but give a confusing website 45 seconds? Absolutely not! On this episode of Why You Hate Sales , we’re talking about why buyers aren’t nearly as impatient as we’ve been led to believe. Sometimes the problem isn’t friction. It’s that you haven’t given them enough certainty to believe the friction is worth it. On today’s episode, we’ll...

More choices don't necessarily create more sales, and sometimes they can kill the sale right in front of you. On today's episode of the Why You Hate Sales podcast, we talk about: Why more options can make your business harder to buy from How to make multiple offers feel like a cohesive customer journey The magic phrase you can use to build instant trust with any buyer If you've ever sh...

Your buyers can get answers to almost anything in seconds, especially using AI. So...why do they still need you? On this episode of Why You Hate Sales , we’re talking about why access to more information is actually making real experience more valuable. Because your buyers don’t necessarily need someone with more answers. They need someone who can recognize which answer matters most to them. On to...

Your buyers are doing a lot more digging than you might realize. They Google you, read reviews, stalk your LinkedIn, listen to your podcast, check out your website, and ask around about you before they ever book a call. And you shouldn't need to care...because everything is set-up to work for you behind the scenes. Except...does it? On this episode of Why You Hate Sales , we’re talking about w...

Most networking advice teaches you how to make asks. This is a good skill to master, but it often comes with bad or no guidance around timing. On this episode of Why You Hate Sales , we’re going to talk about the real purpose of networking. It isn’t all about collecting contacts, booking coffee chats, or asking for referrals but about making you a magnetic person people don’t easily forget. On tod...

The sales strategy working brilliantly for someone else could be the exact reason yours stops working. On this episode of Why You Hate Sales , we’re unpacking why copying successful sales strategies fails so often, even when you follow them perfectly. On today’s episode, we’ll discuss things like: The reason so much sales advice seems contradictory The importance of knowing why people buy from you...

Your buyers don't need more information. They need more confidence that your offer is the right fit for them. That’s right, this week on Why You Hate Sales , we're talking about overexplaining as a way of unselling your offer. Because the more details you pile on, the harder you make it for buyers to make a decision. On today's episode of the podcast, we'll discuss things like: Why...

The fastest way to make sales harder is to treat people like numbers. On this episode of Why You Hate Sales , we're challenging one of the most common pieces of sales advice you'll ever hear: "It's just a numbers game." Because while more conversations can create more opportunities, focusing on volume instead of value quietly hurts your confidence, your messaging, and ultimat...

You’re not being overlooked because you’re inexperienced. You’re being overlooked because your language is quietly making you sound smaller than you really are. On this episode of Why You Hate Sales , we're uncovering the most subtle words and phrases that unintentionally lower your authority. We'll discuss things like: The exact small phrases that hurt your credibility Small language shif...

The harder you try to convince someone to buy...the harder selling becomes. On this episode of Why You Hate Sales , you’ll learn once and for all why persuading people to say yes doesn’t work like you think it does. And that the moment you stop trying to convince buyers, and start helping them understand their own situation, everything changes. On today's episode of the podcast, we'll disc...

Do you know why people really buy from you, because it's probably not for the reasons you think. On this episode of Why You Hate Sales , we're talking about how people buy the fastest when you understand the deeper reason behind why they say yes. That's the moment selling becomes a whole lot easier. On today's episode, we'll discuss things like: Why buyers care more about their...

Do you think you're terrible at lead generation? On this episode of Why You Hate Sales , we're going to prove you're better than you think. And maybe you don't hate lead generation...maybe you just don't like the way others tell you it needs to be done. So, we'll discuss things like: How to uncover your natural lead generation strengths The difference between motivation + s...

Have you ever had a sales call that felt like a guaranteed YES...only to spend the next few weeks following up? This is one of the many reasons entrepreneurs hate selling. On this episode of Why You Hate Sales , we're talking about why so many sales that could have closed on the first call end up taking weeks instead. Not because buyers weren't interested or couldn't afford it. But bec...

Do your sales calls feel longer, harder, and more exhausting than they should? You might be asking the wrong questions. On this episode of the Why You Hate Sales podcast, we're talking about the secret ways you’re sabotaging sales by asking buyers to diagnose their own problems. Questions like, "What's your biggest challenge right now?" sound helpful, but they often lead to vague...

Are you struggling through things you’re not great at that take all your time, energy, and attention away from things you enjoy? This is one of the many reasons you might hate selling. On this episode of Why You Hate Sales , we’re going to talk about it. Especially why building wealth has less to do with working harder and more to do with getting the right people in the right seats. On today's...

If your content is getting attention but not leading to sales, that's a problem. On this episode of Why You Hate Sales , we’re breaking down one of the biggest mistakes entrepreneurs make online, which is creating content for the wrong reasons accidently. Inside this episode, we unpack: Why content people LOVE still doesn’t always convert The difference between Netflix + GPS content Why valuab...

Are you truly building a stable business if referrals are your only source of clients? And how can you be sure people remember and represent you enough to sustain your growth? On this episode of Why You Hate Sales , we’re breaking down the most misunderstood flex in entrepreneurship: building on word-of-mouth. Get ready because we're talking about it all : A one-line positioning shift that gua...