Justine Beauregard
Why You Hate Sales
You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.
Author
Justine Beauregard
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
“You’re not bad at sales!” | Episode 2 29.07.2025 8:33
Ever told yourself, “I’m just learning” or “I’m better at connecting with people than closing the sale”? While they may be true, will they make you better at sales…or just keep you stuck. In today’s episode of the Why You Hate Sales podcast, we’re flipping the script on why admitting you’re bad at sales might be the best thing you can do for your business. In under 10 minutes, you’ll learn: What t...
Hey, Entrepreneur! Why Do You Hate Sales? | Episode 1 22.07.2025 8:28
Welcome to the very first episode of Why You Hate Sales! Get ready to hear how we landed on the podcast’s new name, what inspired the change, and why sales isn’t what you think it is (or have been taught). If you've ever felt resistance to selling…If you've ever tried to avoid making an ask…If you’ve ever felt icky, pushy, or not like YOU… …consider this show, and this episode, your permis...
As Carrie Bradshaw Says, “It’s the End of An Era” | Episode 146 21.07.2025 9:33
After 3 incredible years, thousands of downloads, a top 5% global ranking, and a community of thoughtful, loyal listeners — People Over Profit is evolving. Introducing our next chapter: Why You Hate Sales (not because sales is something to hate, but because so many of us do). In this solo episode, you’ll hear the why behind our name change, the moment it all shifted, and how a single question from...
How Courage Made Her $100K (Almost) Instantly | E145 14.07.2025 25:41
This one’s for every woman who’s ever felt like she had to shrink to succeed! I sit down with the wonderful Karianne Munstedt, a photographer, speaker, coach, and founder of Strategic Impact Partners. She’s on a mission to help women take up space , show up fully, and love themselves from the inside out. Karianne is a powerhouse with a story and messages every woman needs to hear. Together, we div...
Why Your Business Should Be "Sellable" No Matter What | E144 07.07.2025 22:39
What if thinking like an owner who’s planning to sell her business is the very thing that makes your business an asset that’s sellable? One that’s strong, smart, and more profitable than ever, whether you sell it or not? The amazing Kiley Peters is about to drop some major value bombs on this topic! Her consultancy is known for helping women launch, grow, and exit their boutique agencies and servi...
Smarter Marketing, Less Burnout? Yes, Please! | E143 30.06.2025 22:18
Enough gatekeeping of the tools and tactics you need to scale with marketing! Today, I’m joined by Angela Frank, a Fractional CMO and founder of The Growth Directive, who’s here to share real marketing wisdom. The kind that actually works , doesn’t lead to burnout, and isn’t locked behind a $5K paywall. Angela believes that every entrepreneur deserves success, and in this value-packed conversation...
Create Profitable Podcasts & Marketing with Ease | E142 23.06.2025 22:37
The brilliant Megan Dougherty sits down with us to chat about the ins and outs of podcasting and monetization. Whether you have a podcast, are thinking about starting one, or are just looking for smarter ways to show up online, you’ll find value here. Megan is an absolute powerhouse when it comes to creating profitable podcasts and content ecosystems. Be prepared to take lots of notes—this one is...
How I Cut Back My Hours by 50% & Became Truly Resilient | E141 16.06.2025 25:51
If you’ve been working nonstop with little to show for it, it ends today! Joining me this week is the incredible Hannah Abad. Hannah is a 14-year certified expert coach and my resilience coach! After years of burning the candle at both ends, I finally found a way to thrive without overworking, cutting back my work time by over 50% and finding peace in how I naturally bring value to those around me...
A Framework for Choosing What to Say Yes to in Business | E140 09.06.2025 13:22
If you’re waiting for clarity before taking action, you’re missing out. Once I learned when and why to say “yes” to things, my business grew leaps and bounds. Suddenly, I was taking more intentional action, building momentum, and knowing when to pivot. It all got easier for me once I learned the power of YES. But not just any yes, the right yes. If you’ve been waiting for the “right time” to try s...
Hard Earned Lessons from My Early Days As an Entrepreneur | E139 02.06.2025 28:34
If you’re someone who loves to grow, feel empowered, and do work that brings you deep joy and fulfillment on a soul level, you’re in for a treat! We’re joined by the incredible Suzy Wraines to talk about some nearly forgotten lessons that saved us and are now wisdom she shares with her clients as the founder of Business Simplified. Suzy is known for helping purpose-driven medical professionals bui...
I Found A New Way to Network (+ It’s So Much Better) | E138 26.05.2025 14:20
Let’s talk about networking as entrepreneurs. As an avid networker of 10+ years, I found a way to network that’s not awkward, draining, or pitchy… at all . I’ll share why I created my own virtual networking events each month, and why hundreds of entrepreneurs come back again and again! It’s all about genuine, energizing, and effective connections — especially for entrepreneurs who are introverted,...
The Fastest Way to Grow (That Most Entrepreneurs Avoid) | E137 19.05.2025 18:46
Are you having strategic conversations with the right people? Gathering feedback, in spades, from key people, is a determining factor of fast business growth…or no growth at all. If you’re not growing fast, it’s probably because you’re not collecting enough feedback. Spotting the subtle differences between opinions and insight, strategically using conversations as growth catalysts, and improving b...
Hoping They 'Get It' Isn't a Sales Strategy, It's Killing Your Business | E136 12.05.2025 14:49
If you’ve ever said, “I don’t want to be pushy...” or “They’ll reach out if they’re interested…” you may secretly be underserving (and losing sales as a result). This episode of the podcast is your permission slip to stop holding back. Overselling isn’t your issue, underserving is. Your people are overwhelmed and need you to lay it out for them. So, if you’re not saying your offer clearly, confide...
How to Build a Team That Thrives & Drives Higher Profit | E135 05.05.2025 27:31
Are you building a team-based business? If so, you'll love this episode of People Over Profit! I sat down with the amazing Karen Evers to talk all about what makes a thriving team. You'll love her take on creating a happy, profitable workplace by putting people first. Karen’s people-first philosophy balances employee motivation with business needs. Her non-cookie-cutter approach to HR is super re...
Wish Your Marketing Could Do The Selling For You? (Here's How!) | E134 28.04.2025 16:05
What if 90% of your marketing could do the selling for you — before anyone even gets on a call? Let’s break down how to swap information with influence in your content. You’re not here to convince. You’re here to confirm what your best clients already feel and let your content lead, your offer shine, and allow selling to be simpler. Today on the People Over Profit podcast, you’ll learn: How to mar...
How to Increase Revenue Even When You Think You've "Tried Everything" | E133 21.04.2025 15:53
Ever thought to yourself, “I’ve tried everything to get sales, and nothing’s working”? Maybe you’ve posted all over social media, rebranded, changed things about your offer, and swapped out lead magnets and still…crickets. But you know that’s not everything you could do. It’s mostly the things you’re willing to do. Things you’re familiar or comfortable enough with to give a try. Sure, there are “i...
How Know, Like, Trust Really Works in Business | E132 14.04.2025 11:37
You’ve heard we buy from those we know, like, and trust. But this isn’t the whole story, is it? And the rest could be the difference between more sales and no sales. It’s time for us to flip the script on the traditional “know, like, trust” strategy and break down what we really need in order to buy your offer. Today on the People Over Profit podcast, you’ll learn: ✅ Why people can like you but s...
How to Maximize Your Potential & Build a Life You Love | E131 07.04.2025 32:51
Want to unlock your full potential and be a more effective entrepreneur? On this episode of People Over Profit , Alan Lazaros shares how to maximize your potential. His mission is helping others design fulfilling lives and businesses. You'll love how he went from life-altering tragedy to purpose-driven success. Alan will inspire you to rethink your goals and the impact you can have as a business o...
Re-Release: 27 Creative Lines to Use for Sales Follow Ups | E130 31.03.2025 19:23
Following up after a sales call can feel awkward— especially if you’re not sure what to say or when to say it. This is why most sales are lost. Last year, one of my most saved, shared, liked and commented on posts on Instagram was all about how to follow-up in feel-good ways. Then, I released this episode and it became our most saved, shared, and liked episode of the pod! So, today, you’re being r...
Why Your Offer Isn’t Selling (And How to Fix It) | E129 24.03.2025 18:23
Want to close more sales without feeling pushy or awkward? It’s all about your audience, but not in the ways you think. Instead of niching to a specific group, niche by your expertise—focus on what you’re exceptional at to confidently guarantee results. By aligning your offer with your audience’s priorities—time vs. money, speed vs. ease, skills vs. knowledge, the wins come a lot faster. Today on...
How Did A Story about Watermelons Transform My Business? | E128 17.03.2025 16:40
Want to work smarter, not harder, in your business? Let's talk about how a simple shift in perspective can unlock massive leverage in your business. Talk about more profit, less stress, and faster growth! This shift is all about simplifying operations to achieve even more freedom. Today on The People Over Profit Podcast, you’ll learn: A simple question you can ask to create more success How to...
3 Things Secretly Killing Your Business Right Now | E127 10.03.2025 21:06
If you think the struggles in your business come from external factors like bad marketing, lack of demand, or financial instability...think again! While these are important, they’re often not what kills a business (and what does may surprise you). Today on the People Over Profit podcast, you’ll discover: 3 things that I’ve seen kill more businesses than ever What they look like so you can spot the...
Get Your Personal Network to Promote You Without Even Asking | E126 03.03.2025 33:27
Want to grow your business without feeling sleazy or salesy? Dr. Julie Pham has some ways to help. You'll love her secrets to building authentic, meaningful relationships that drive referrals. Julie is a master of navigating cultural nuances to ensure inclusivity and respect. By getting creative with networking, she's grown leaps and bounds! Her use of creative strategies, like hosting dinner part...
3 Ways You're Secretly Unselling Your Best Customers | E125 24.02.2025 11:38
Are you secretly unselling your best customers? There are 3 common ways entrepreneurs unknowingly push away our best buyers. As a sales strategist with nearly 20 years of experience, I’ve seen these mistakes cost thousands in lost sales—without us even realizing it! The good news? Once you recognize these patterns, they’re easy to fix. On this episode of People Over Profit, you'll discover: ✅...
How To Create Marketing Content Your Customers Love | E124 17.02.2025 12:59
Is your content attracting buyers or just adding to the noise? Too many business owners create content based on what they want to say. The result? Crickets. No engagement, no sales, and…well, let’s face it, wasted effort. If your goal is to engage, excite, and convert your ideal buyers, then content that speaks to your customers’ needs is good content. Today on the People Over Profit podcast, you’...
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