Justine Beauregard
Why You Hate Sales
You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.
Author
Justine Beauregard
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
5 Traits Every Entrepreneur Must Have to Be Great At Sales | E123 10.02.2025 13:31
Want to close more sales without feeling stuck or discouraged? Let’s dive into the 5 essential traits every entrepreneur needs to master sales. If you’ve ever felt like sales just isn’t your thing, we’ll shift your perspective. You’ll love how we break down the biggest misconceptions about selling, why more sales come from more selling (not just better selling), and how your environment plays a ma...
How To Gamify Business Growth + Inspire Winning Ideas | E122 03.02.2025 30:09
Want to become a disruptor in your industry? On this episode of People Over Profit , I sit down with Nick Jain. He's the founder of IdeaScale—a free innovation tool for small businesses with teams of 100 or less—and his human-centered approach to gamified ideas is changing how we grow for good! Nick uses AI to enhance customer experiences without losing a human touch. You'll love his practical fra...
Is Your Sales Process Set-Up to Succeed or Fail? | E121 27.01.2025 14:26
There are two primary ways entrepreneurs sell. One feels natural and friendly, and the other feels pushy and hard. While both can work, one (clearly) works better. My hope is, by learning more about each method of selling, you can enjoy your sales process more. And, as a result, see better results. You may also be inspired to sell differently after listening to this episode! Remember, selling isn’...
The Good, Better, and Best Ways to Share Success Stories | E120 20.01.2025 12:40
I see a lot of entrepreneurs share testimonials. This is great proof of your success, but there are more ways to share than a simple screenshot. Believe it or not, copy/paste testimonials are the least recommended way to share success stories with your audience! I know how hard you work to get these stories to share, and I’d like to help you make the most of them. Because, guess what? There actual...
How To Tell If You're An Expert (& Why It Matters) | E119 13.01.2025 11:45
What qualifies you to be an expert, and does it even matter? I'm someone who's been teaching experts how to sell for almost 20 years. There are some telltale signs I look for to gauge someone’s expertise. These are the things that I look for to determine whether someone is the best in their field or “just okay.” You can have a successful business with or without self-proclaimed expertise! That sai...
How to Attract Ready Buyers + Price Your Offers to Sell Now | E118 06.01.2025 37:29
Years ago, I had a popular coaching-style podcast. My guests would bring questions around building, growing, or scaling a business and we’d work together to find a solution for them in 30 minutes or less. Today is a revival of this concept! I’ve invited some incredible guests, each prepared with a challenge we can work through together, so we can workshop solutions to problems we’ve all likely fac...
Are You Attracting Your Best Customers or Overwhelming Them? | E117 30.12.2024 17:34
Lots of entrepreneurs secretly repel our best customers every day! We think we’re attracting our best customers by showering them with “value” but it’s a trap! Instead, we tend to over-give and overwhelm without even realizing it. We often give too much, or worse, keep things too simple or general. Finding the happy medium is your ticket to freedom, financial success, and the end of frustration fo...
Sales Predictions for 2025 from 3 Top Sales Experts | E116 23.12.2024 34:12
Ready to learn from the best when it comes to authentic, feel-good selling? Recently, I was a guest speaker at a conference for 6+ figure earners alongside two other powerhouse saleswomen to talk about the future of sales across small businesses, teams, and organizations. We dove deep into the evolution of sales culture, strategies, and some massive paradigm shifts when it comes to sales that will...
What It Really Means to Get Better at Social Media | E115 16.12.2024 16:31
Do you want to get better at social media but aren’t sure where to start? More importantly, what is the measuring stick for “better” when it comes to social media? I don’t know if you can relate, but I can love how I show up on social media, the content I make, and the growth of my account, but if one post gets 2 likes I often feel like a total failure. But what if we can be good at things simply...
3 Reasons Your Sales Process Isn't Working (+ How to Fix It) | E114 09.12.2024 17:31
If one piece of your sales process is broken, none of it works. There are three key areas I see sales processes break most often, and we’re going to dive deep into what they are, why this happens, and how to fix it. If you’ve ever felt like your sales process works, but only sometimes, you probably have a weak link in one of these three areas—and when this happens, sales slip through the cracks. T...
Why Communities Are The Best Currency In Your Business | E113 02.12.2024 43:03
Every business can have a community behind it. Whether you’re building or growing a community now or simply want to improve your relationship or networking skills, you’re in for a real treat today! On this episode of People Over Profit, 3X founder and renowned community builder Inbal Claudio shares her best secrets around what makes a thriving community, what to include in a community to make it s...
Why Are There So Many ‘Accidental’ $100K Businesses? | E112 25.11.2024 16:16
Lots of entrepreneurs achieve initial success on hard work and charisma. The problem isn’t reaching this milestone, it’s growing past it (and sometimes, even just staying there). The only way to get this is through a repeatable sales process. As someone who worked my way to that $100,000 revenue mark and wondered, “how did I get here?” I know how that plateau feels. It’s hard. I call this the “Acc...
How Many Hours Should I Be Selling to Hit $100K? | E111 18.11.2024 12:46
What if the secret to making $100K in your business wasn’t working harder? Spoiler alert: most business owners spend their time on the wrong things (I did when I started!). What I’ve learned is, there are ways to leverage time to grow faster. This is true whether you’re starting at $0, growing, or scaling to the next level. And I'll break down these specific, exact buckets of time for you in this...
Two Sales Objections You Should Never Accept (+ Why) | E110 11.11.2024 13:33
There are two sales objections you should never accept. Not because they’re not valid but because there’s proof of higher close rates when you don’t accept them. They also happen to be the two strongest challenges to your own belief as a salesperson—and as a salesperson, what’s your number one priority? Never be outsold! Today on The People Over Profit Podcast, I’ll share: ✅ What the two objectio...
How to Build Wealth in Simple Ways As Your Business Grows | E109 04.11.2024 36:14
The best thing you can do with your money is use it to make even more money! On this episode of People Over Profit, Misty Lynch shares exactly how she thinks about building true, lasting wealth and how she invests her money to compound over time without much risk (and with lots of liquidity!). You’ll love how she dives deep into practical strategies without forgetting to talk about the beliefs and...
3 Ways You Can Listen Better to Sell More Effortlessly | E108 28.10.2024 12:21
Are you a good listener—on sales calls or otherwise? Most people aren’t, and I think it’s because we’re not taught how to be effective listeners! Instead, we've been taught to persuade, manipulate, convince, and coerce people into our points of view. We've been told to focus on the features of something and to believe so strongly in what we sell that we can sell it to anybody if we just work hard...
The Best Content Marketing Strategy You'll Ever Use | E107 21.10.2024 19:28
I've been a content marketer for almost 20 years. I'm pretty sure I've tried almost every content marketing strategy out there, and the one I’m sharing today has been the best and most lucrative by far. It's not specific to one brand or business and doesn't have to be executed only one way to work. You can even mix and match the content styles and formats I'm sharing in any combination and still a...
My Go-To Proposal Strategy, Proven to Get You More Sales | E106 14.10.2024 12:55
Most entrepreneurs don’t need a proposal to close sales. I’ve reviewed a LOT of proposals for my clients, and the majority of them are either too detailed or could just be an email. Let’s unpack this so you know which camp you’re falling into and are prepared to do what’s needed to close more sales with or without a proposal as part of your sales process. If you’re all in on the proposal, that’s g...
The One Question That Will Double Your Business Revenue | E105 07.10.2024 32:55
If making more money is a goal you have this year, you’re in for a treat! In this episode of People Over Profit, Jessica Miller shares exactly what she does with her clients to help them increase their income without adding work to their plates (in fact, she takes a lot OFF of their plates). As a long-time growth strategist with a focus on creating HELL YES! Offers, she knows what it takes to make...
How I Balance Work & Personal Time as a 6-Figure Entrepreneur | E104 30.09.2024 14:54
Your response to episode 54 of the People Over Profit podcast is the reason for today’s episode. You shared so much with me, from comments like “this is so relatable!” to “this is where I struggle,” so I thought it might be helpful to share an update on how I’ve been balancing my work and personal time lately with a 6-figure business, a family, and some big personal goals. It’ll be helpful if you&...
17 Things I've Learned from 17 Years of Teaching Sales | E103 23.09.2024 18:28
We did it! We made it to a THIRD season of this podcast! People Over Profit officially has a top 5% ranking, a new cover, and to celebrate, today’s episode is all about 17 lessons I’ve learned about sales so far that will help you hit your sales goals even faster! I almost can’t believe that I’ve been teaching people how to sell since 2007. That’s 17 years of expertise and a lot of failure along t...
The #1 Thing Highly Successful People Do Differently in Business | E102 16.09.2024 12:06
There’s one stand out difference between averagely successful people and highly successful people. It’s similar to why Olympic and average athletes experience such different results, with a few varying nuances. And how it works and impacts our outcomes changes as we grow, which is why we need to first understand it and then learn how to implement it—both of which I will help you do with this episo...
Organic Vs. Paid Marketing: Which Growth Method Wins? | E101 09.09.2024 18:47
Which is better, a paid marketing campaign or an organic strategy? There actually is a right answer, and to find it we have to first explore the benefits and drawbacks of each. Organic marketing teaches us how to tell great stories, leverage the right trends for our brand, find what can be easily automated at scale for our businesses, and even decide the flow of content that works best for us. On...
How You Can Use Joy As A Business Strategy & Growth Tool | E100 02.09.2024 33:04
What if building a business with joy is a strategy? My guest today, M. Shannon Hernandez, believes it is (and I agree)! She runs all of her business decisions through a filter of joy to make 95% quicker decisions every single day in her business. With a nearly 7-figure business and decades of experience as a teacher, she does a beautiful job of sharing insights you can use to have more joy and cre...
How to Get More Sales & Keep Customers Longer by Doing Less | E99 26.08.2024 15:14
How do I bring in 6 figures from repeat customers who get incredible results working just a few hours a day in my business? I live by the mantra, “do less, better.” Instead of being all the places I am primarily in one place, showing up fully and making a real impact there. I invest my resources there, and it creates exponentially better results. And with this in mind, you’re guaranteed to have ha...
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