Why You Hate Sales

If you're quick to  completely  start over when something isn’t yet working in your business, you're not alone. I've "burned the ships" more times than I can count. The time, energy, stress, and money that cost me was too much. It doesn't matter if you’re offering a challenge, workshop, PDF, course, program, or physical product. There’s actually a simple list of checkpoin...

72% say positive reviews increase their trust in a business. 92% of customers read online reviews before making a purchase. 97% of B2B customers cited testimonials as the most reliable types of content. The data speaks for itself – positive reviews and testimonials help businesses build trust with their ideal customers and make more sales. So, how do you get more of them? Today on the People Over...

There are certain topics that fascinate me, and sales psychology is one of them. I’ve read dozens of books, hundreds of articles, and listened to many podcasts on this topic. So, when you hear me say, “sales is so fun!” It’s not just the act of selling to someone, it’s also topics like these that give so much more depth to sales. Since this is an area I’ve invested many hours in learning, I though...

Ready to uplevel your sales skills in a big way? One of the biggest sticking points for my clients when we work through their sales pitch and process is the close. Many people will tell you it’s caused by a fear of rejection, which can be an underlying contributor, but I see this always coming down to the process steps themselves. If you have a good process to lean on and a drive to help others, y...

Sometimes, we use storytelling to sell ourselves on a purchase. What I'd like to talk about today is how you can incorporate storytelling into more of your marketing and even sales processes to hear more yes’s. To help you with this, I’ll share different reasons why storytelling is so effective. Then, I’ll use storytelling to illustrate the points I’m making that much better. Today on the Peop...

Marketing and sales aren’t the same thing but they are often treated like it. Marketing is making sure everyone you reach with a message feels seen and is invited to consider getting to know you better. Sales feels much more intimate, personal, connected — it also generates revenue, which is a key distinction. Today on the People Over Profit podcast, you’ll learn: The main differences between mark...

The research is clear – teaching what you know to others is a proven way to learn faster, understand better, and sustain higher levels of momentum and motivation. I see monetizing knowledge as a form of teaching, from developing courses to running events, creating lead magnets, and even posting your most basic ideas and thoughts on social media. So, let’s talk about the easiest way to monetize the...

Do you dread spending time on social media? Maybe you’re short on time, or your social media channels aren’t working for you like you thought they would and it doesn't make sense to spend as much time there as you have been. Whatever the reason, we’re going to fix it today! I've been in all three of these situations, and I've tried dozens of ways to maintain a presence on social media...

Your mindset in business (and in life) matters— a lot . As you seek to grow in your business, you’ll naturally seek to grow on a personal level as well. It’s all connected. I’ve found that as I’ve evolved, I have also changed my mindset, habits, environment, and who I am on a variety of levels to connect more to and understand who I truly desired to be in business—and become her. But beyond this,...

Sales can sometimes make entrepreneurs feel uncomfortable or even defeated. So, how is it that some of us are thriving while selling and others are barely staying in business? Recently, I was interviewed as a guest on another podcast where me and the host – another long-time sales expert – explored this exact topic. Listening back, it feels almost like you’re a fly on the wall of a coffee chat bet...

Increasing customer retention by just 5% can increase your profits by up to 95%. On top of this, the success rate of selling to an existing customer is up to 1,400% higher than selling to someone new. This is proof that leveraging existing customers to grow is a good idea. There are many ways I’ve done this, and I’m going to share my top 5 with you. My hope is that it inspires you to grow your bus...

When most entrepreneurs think about scaling, they think about adding to their workload, adding to their team, and adding to their stress. When I think about scaling, I think about my mantra in life and business. DO LESS, BETTER. Today, I don't just want to debunk the myth that scaling takes a lot of effort. I also want to help you reframe what scaling can look like in your business so you can...

Let’s talk about trends! Do you think following trends is good or bad for business? In my opinion, it’s both. In some ways, trends can really support your growth and make things easier, like using trending audio to get found quicker on Instagram. On the other hand, it can take you out of your natural flow state and disrupt growth patterns. So, let’s talk about it – the good and bad of following tr...

Are you looking to grow your email list? I went back and analyzed how I grew mine, from the highest effort and highest return actions to the processes behind each one. While the actions I took are specific to my business, you can easily modify them to fit you. For instance, you might not want to grow a Facebook community, but what about a virtual networking group? Or joining someone else’s communi...

Do you desire to see your profit margins go up, stay the same, or maybe steady out a bit more? Do you wish it felt easier to acquire new customers? Do you want to outsource more of your lead generation? My goal for you today in listening to this episode of People Over Profit is to decide which of the strategies we talk through today are the best fit for you in terms of keeping expenses low and pro...

Wish you could create money in your business whenever you like? After listening to this episode, you can! Each of the methods I’m sharing today for how to make $1,000 or more are totally customizable to fit your skills and industry. The goal is for you to choose whatever one(s) that align with the business you’re building and can be used to create money anytime in feel-good ways. Today on the Peop...

Something I hear often is, “I know what I need to do, I just don’t know how I’ll find the time to get it all done.” Marketing is like parenting. What works for one of us will not work for most of us. Our businesses are different, our audience is different, and frankly WE are different.  Our working styles are unique to us, and that makes it very hard to define a single set of tasks that fit all th...

Wondering how I manage my schedule as a busy entrepreneur? As someone with ADHD, 2 active kids, and multiple autoimmune issues, I am not naturally good at this. I had to get good at it! And trust me, I've kissed a lot of frogs trying to find my best process. I’m happy to share what’s working for me right now. Just know that this isn’t a perfect solution (whatever “perfect” means) – and it’s no...

Wondering how to hire well and onboard those people quickly? I know this can be a huge sticking point for us entrepreneurs! It’s something I’ve seen cause problems and stress and can cost your business a lot of money when you don't do it correctly. So, today, I’d like to offer some help with that by sharing how I’ve perfected my current hiring process and seen great outcomes as a result! Today...

In 9 years of operating my own business, I’ve made my fair share of mistakes. As I grow I continue to push myself to do things that I'm not familiar with or are way out of my comfort zone, I’ll make more. Some of the mistakes I’ve made have cost me a lot, and I hope today’s episode can help you avoid them so you don’t incur the same costs I did. This isn’t your typical “mistakes I made” podcas...

Have you ever been asked, “what do you do?” and either sound awkward as you deliver some canned pitch or freeze up and fumble through it? Having a list of go-to frameworks to share what you do, for whom, and why is so helpful! You can swap them out, break them up, and play with the customizable pieces to fit you and make it easy to answer that age-old question with confidence. Once you know the fr...

Have you been wondering, “should I be making a change in my business?” or maybe, “what I’m doing doesn’t seem to be working”? If so, it may be a good time to pivot. In my opinion, too many people wait to make changes they know they need to because they're afraid or unsure of what to pivot to. As someone who is constantly analyzing my business, I think this topic is underrated and needs to be t...

Even as a woman, it's been easier to lean into the masculine energy of my business than the feminine side. Masculine energy is about taking action, which is why we tend to give it more credit. Action creates results; there's no way around that.  It’s also based on logic – facts – things that make you feel secure on paper, and who doesn’t want that? But the feminine energy? It’s powerful. I...

After working with hundreds of clients and training thousands more, I’ve been pushed, made mistakes, and invested in my own growth in many ways. As a more strategic, tactical person I also don't tend to spend a lot of time talking to my clients about mindset and habits. We spend most of our time talking about exactly what to do step-by-step to get results. That said, I've noticed lately th...

Does what your ideal customer is thinking feel hard to grasp? Just out of reach? Too complex or subjective? You likely spend so much time thinking about your business, but what about them? Today, I invite you to do this – think about your current customers, particularly your best ones . The more you do this, the less you will stress about your own business. The more money you’ll make. The more app...