What's Working Now

Have you ever heard of the term Fractional Chief Marketing Officer? What do they do, and how can they help your business? In this episode of What's Working Now ? Katie talks to Anne Laffin, Founder of Fin Marketing Management, in a conversation about market research processes and marketing strategies utilizing different channels. Anne's career and life experiences as a fractional CMO are...

Welcome to What's Working Now? This episode is the 4th in a 4-part series on leveraging three unexpected but powerful steps in hitting your goal in 2024. If you have not listened to the first three episodes, go back and listen to those episodes. In the last episode, Katie talked about a compass sketch, a powerful and effective tool to help you and your business succeed. Today, Katie shares wi...

 At this point, you have more than one target, and they're all over the place. Is it possible to hit most, if not all of them? Join us in this third of the 4-part New Year special of What's Working Now,  as Katie talks about a way to bring seemingly incompatible targets to create solutions to hit your goals faster. Learn about her life experiences that provide a model to illustrate the p...

So you have a new plan, and you have learned the lesson from the first episode of this four-part series. What's next? Join us in this second of the 4-part new year special of What's Working Now? as Katie continues the conversation about the time when she realized what Step #2 is, and how she discovered that untapped resource that doesn’t require more time, energy, or money. Key Takeaways...

 It's a new year! But you are anxious about facing another year because you feel like you have failed the last year. You had a target, and you just did not hit it. Hop in and join Katie on Part 1 of a 4-part series that will show you how to hit your goals for 2024! Tune in to learn Katie's tried and tested, unexpected but powerful steps to hitting your goals. Key Takeaways from this epis...

We have seen in previous episodes what it was like to work with Katie. If you think that stimulates your interest and makes you curious to learn more, imagine seeing how the magic begins! Peek behind the scenes on what it's like to meet Katie on the phone as a potential client for the first time. This entrepreneur is in the dropshipping space and reached out to Katie because she needed clarit...

There are true principles that when understood can be applied to business at any level and that will help us and our business evolve and advance to grow and expand. But the journey to unveiling these principles is arduous and painful. Join Katie today as she shares the mic with Adrian Knight. Adrian is the founder and CEO of Spectacular Group. Though a very successful entrepreneur now, Adrian has...

Whenever we make a decision, there is that part of us that dreads making the wrong one and that part makes us procrastinate making that decision now. A very simple shift in perspective can go a long way to get us moving forward if we’re stuck in that moment.  Join us in this mind expanding episode of What's Working Now? as Katie talks with Courtney Elmer, the founder of The EffortLESS Life, a...

Imagine the power of a successful business where your people are very eager to go to work and contribute some more to your success. How do you even start to plan for something like that?   Join us in this very inspiring episode of What's Working Now ? as Katie sits with Jerry McNamara in a discussion about creating a compelling company and finding balance in your life as an entrepreneur. Disc...

The US government is the single largest purchaser of goods and services in the world. Though government contracts are usually associated with defense purposes, there are a lot more opportunities, especially for small businesses, to supply what the government needs. In this episode of What's Working Now ? Katie interviews Richard Howard, a leading expert on US federal government contracts, as...

Welcome to another episode of What's Working Now ! Join Katie today as she shares the mic with Tom Healy. Tom is a coach, speaker, and entrepreneur who is passionate about helping people become extraordinary. On this episode, he shares with us his journey, both personal and business, and shares with us the lessons he has learned along the way.  Are you starting a business and trying to figure...

As entrepreneurs, we dedicate a huge amount of effort and commitment to running our business, yet we forget the biggest asset we have: our health and fitness. What if you can run your body like a business? In this episode of What's Working Now? Katie talks with Julian Hayes of Executive Health about how it is possible to do just that and create a lifestyle and nutrition specific to your body’...

Marketing strategies have been taught for decades, but admittedly, some of them are no longer working as changes in consumer preferences are accelerating. So, what’s working now in the field of marketing? In this episode of What's Working Now? Katie talks with Cody Wittick, Co-CEO of Kynship, in a discussion about marketing strategies. Cody’s life experiences from long mission trips around th...

Are you one of those millions of people who wish you could just live your dream? To be able to travel when you want to and do things you love? If you are, then you are on the right podcast!    Join your host, Katie, and Kate Erickson of Entrepreneurs on Fire, as they talk about achieving financial and lifestyle freedom. What does it take to build a lasting business and a lasting podcast?    Key Ta...

What happens when you sign up for a VIP coaching with Katie Richardson? More importantly, what are the changes and results that people experienced in undergoing a high performance coaching? In this episode of What's Working Now ? Katie talks with Chris McMillin, a VIP client and one of Katie’s Case Studies in a discussion to showcase what life was like as an entrepreneur before meeting Katie,...

When we get to certain point where we can no longer recognize ourselves, and we know deep down that where we are is not where we should be, the most crucial question is: What will you do about it? In this episode of What's Working Now ? Katie interviews James Jackson, an industry expert in the field of category management and strategic sales about his journey through an internal crisis, and h...

 When we take a moment to discover the beauty of the world, we get inspired not only by the story of each place we go to, but by the story of how we were able to get there.    In this episode of What's Working Now? Katie talks about a trip to Europe with her family, something that they have been putting off for some time. She gives us a vibrant recollection of their experiences through the le...

Being brave in the unknown path is one thing, and knowing where you're heading is another.  In this episode of What's Working Now? Katie talks about having a North Star to help keep you in the right direction. But before everything else, you have to identify your North Star, and it’s very difficult to do it by yourself. Not only that, the challenge of finding it is only the beginning.  T...

After  braving through fear, doubt, and regret in taking that leap of faith from the ledge of your former career, you have to navigate your landing and the next step thereafter.    In this episode of What's Working Now? Katie talks about going through an unknown territory after taking that leap. Being open to all other opportunities, we then realize there are a lot of attractive offers that r...

When you have made a decision from an inflection point in your life, you will be met with resistance, immediately, and in so many levels.  In this episode of What's Working Now? Katie talks about what comes next after making that decision. This is 'The Resistance', the second of a four-part series designed to help people navigate this decision making process and understand what they...

We all have experienced moments where we are standing on the edge of whatever platform we are currently on. It could be your career, your business, or your relationships. When you are at that point, you have to make a decision: build a bridge, move sidewards, take a rest, or just call it a day.  In this episode of What's Working Now? Katie talks about that critical inflection point when whate...

The choices we make, how we define this moment, how we choose this moment are what really determine not only how healthy we will be but how successful we will be tomorrow. In this episode of What's Working Now? Dr Fab Mancini shares his thoughts on how we can live to our best potential. Dr Mancini believes that we can make our lives better by making good choices daily. He also believes that f...

We can dream big and accomplish bigger things, make audacious plan, and have inifinite possibilities in our lives if we take the time and do the work required for it. However, there are universally fundamental things that we have to take care of in order to make it work.  In this episode of What's Working Now? Katie welcomes Sherry Fernandez, author of the book Life Mastery. Sherry is an amaz...

The trends and favored platforms in marketing have changed over the years but the principles remained the same. So what's working now in Marketing, and how do we take advantage of the opportunities of these new platforms?  In this episode of What's Working Now? Katie talks to Sujan Patel of Ramp Vetures and the founder of Mailshake. Sujan tackles key elements in marketing and leveraging...

With the rise of social media and internet, people are more critical nowadays of what is truly authentic. For entrepreneurs, authenticity is what attracts clients and customers. In this episode of What's Working Now ? Katie interviews Michael Rhoads in an eye-opening conversation about how being authentic can strengthening your marketing technique and strategies. Mike also talks about their p...