Adams & Knight
What's the Big Idea?
What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas. In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct. Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.
Be sure to visit the podcast's website and support the creator: www.adamsknight.com
Author
Adams & Knight
Category
Podcast website
Latest episode
Sep 21, 2023
Where to listen?
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Android almost 10M downloads · 4.8 rating
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Episodes
What's the Big Idea About Inclusive Marketing? 21.09.2023 15:38
Eric Panke and Ed Rossetti stop by the studio to discuss the importance of inclusive marketing.
What's the Big Idea About UGC? 08.09.2023 9:02
Sophia and Amanda take a few minutes to discuss the purpose of UGC.
What's the Big Idea About Agency Partnerships? 24.08.2023 8:20
Lora and Karishma talk through how to build and maintain a good agency/client partnership.
Sparkplug: What's the Big Idea About Vanity URLs? 27.07.2023 6:43
VP of Media Services Tommy Shaw discusses best practices when using vanity URLs.
Sparkplug: What's the Big Idea About Sonic Branding? 29.06.2023 7:23
Allison Butler and Don Carter talk creating sonic signatures.
What's the Big Idea About Brand Trust? 15.06.2023 18:03
CEO Jill Adams and SVP Marc McFarland discuss building brand trust.
What's the Big Idea About GA4? 01.06.2023 21:58
Tommy Shaw and Denis Gendreau discuss the upcoming changes free Google Analytics users will see.
Sparkplug: What's the Big Idea About TikTok? 11.05.2023 11:23
Edgardo Rossetti and Caci Cosenzi weigh in on the marketing capabilities of TikTok.
Sparkplug: What's the Big Idea About Tourism Marketing? 27.04.2023 10:11
Our head of tourism marketing goes through recent industry learnings.
What's the Big Idea About Interactive Trends? 14.04.2023 18:33
The interactive team is back in the studio talking about trends to look out for this year.
Sparkplug: What’s the Big Idea About Media Targeting and Messaging? 30.03.2023 9:55
Tommy Shaw and Edgardo Rossetti explain how to effectively target your audience through digital and social media.
What's the Big Idea About Working in Marketing? 2023 16.03.2023 15:22
Karishma Pinto, Malcolm Little, and Tess Myers discuss their marketing careers and backgrounds.
What's the Big Idea About Design Trends? 02.03.2023 18:48
Eric Panke and Courtney Beyer reflect on how design has changed over the past few years.
Sparkplug: What's the Big Idea About AI? 16.02.2023 7:56
Pat Dugan and Eric Truntz offer their perspectives on Artificial Intelligence and how it will affect marketing.
What's the Big Idea About Podcasting? 02.02.2023 12:55
The pod squad reflects on one year of What's the Big Idea?
What's the Big Idea About TikTok? 15.12.2022 24:57
Edgardo Rossetti and Caci Cosenzi return to discuss the popular platform, TikTok.
Sparkplug: What's the Big Idea About Full-Funnel Marketing? 01.12.2022 7:14
SVP of Strategic Services Marc McFarland and VP of Media Services Tommy Shaw give a quick rundown of the do’s and don’ts of Full-Funnel Marketing.
Sparkplug: What's the Big Idea About Employee Engagement? 16.11.2022 6:34
Our SVP of Healthcare Strategy/Branding and Creative Director of Digital discuss quick tips on creating an employee engagement plan.
Sparkplug: What's the Big Idea About Influencers? 27.10.2022 8:59
Our in-house social media gurus stop by to give top tips on choosing the right influencer to represent your brand.
Sparkplug: What's the Big Idea About Hosting a Website? 13.10.2022 5:57
Eric Truntz returns to explain how to successfully host a website.
Sparkplug: What's the Big Idea About Your Website? 21.07.2022 7:25
Ryan Jakubowski stops by the studio to list important considerations for your website.
What’s the Big Idea About Media Targeting and Messaging? 07.07.2022 19:21
Tommy Shaw and Edgardo Rossetti join Sophia Alfieri to discuss matching your creative and messaging to the online audience you are trying to target.
What’s the Big Idea About Multi-Channel Video Marketing? 16.06.2022 24:57
Allison Butler, Jason Johnson, and Carson Bloomquist go through considerations your brand should have when planning a multi-channel video shoot.
What’s the Big Idea About Storytelling Marketing? 03.06.2022 22:21
Kelly Krug and Amy Urso return to the studio to explain how brands can make authentic storytelling work.
What's the Big Idea About Employee Engagement? 21.05.2022 26:20
Reem Nouh and Eric Panke join Sophia Alfieri and Amanda Driscoll to talk through their 5 E’s of employee engagement.
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