Adams & Knight

What's the Big Idea?

Business EN ↓ 32 episodes

What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas. In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct. Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

Be sure to visit the podcast's website and support the creator: www.adamsknight.com

Author

Adams & Knight

Episodes

What’s the Big Idea About Web 3.0? 05.05.2022 30:31

Eric Truntz, Matt Splain and Charles Schoenfeld educate us on the intricacies of Web 3.0 and call out the opportunities it brings to marketers.

What’s the Big Idea About Working in Marketing? 21.04.2022 27:52

Sophia Alfieri, Caci Cosenzi, Amy Urso, and Carson Bloomquist discuss their professional journeys in marketing and communications thus far.

What's the Big Idea About Sonic Branding? 07.04.2022 24:37

Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.

What’s the Big Idea About Full-Funnel Marketing? 22.03.2022 22:37

In this episode of What’s the Big Idea?, Marc McFarland and Tommy Shaw hop on the mics to talk us through full-funnel marketing strategy.

What's the Big Idea About Taglines? 08.03.2022 21:46

In episode three, "What’s the Big Idea About Taglines?", Pat Dugan and Kelly Krug join Sophia Alfieri and Will Thomas to discuss the purpose of taglines and why your brand could use one today.

What's the Big Idea About Influencers? Part 2 07.02.2022 25:29

In part two of "What’s the Big Idea About Influencer Marketing?", Edgardo Rossetti and Caci Cosenzi talk more about the benefits of influencer partnerships and how to measure your success in cultivating them.

What's the Big Idea About Influencers? Part 1 04.01.2022 19:35

On this episode of What’s the Big Idea?, Sophia Alfieri and Will Thomas are joined by social media gurus Edgardo Rossetti and Caci Cosenzi to delve into the in’s and out’s, and the good and bad of partnering with an influencer.