What's New With Advertising

Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000 He shared his exact tactics to grow his newsletter in this article and we dived deeper into it. We discussed: 1:36 - Story in the startup scene and how he started the newsletter. 9:35 - How to improve writing in general if you? 12:30 - How he got his first 10 subscribers 16:10 - His tactics on p...

In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience  27:28 - His simple framework to be a trusted domain exp...

Does Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The story about how & why they went with thought le...

In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really genuine build relationships with influencers? 14:59 -...

In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again). Wins and loses is my new series sharing my personal growth marketing stories and lessons. It's a short story and I hope you find the lessons learned interesting. Show notes Munich Unicorn: Celonis 1500 letters stunt Buying the Ultimate Sales Letter B...

In this episode, we discussed the story of how Dopoll grew 800%. 1:20 - Status quo: What made Dopoll changes their strategy? 3:80 - How they started focusing on growth marketing? 7:32 - How they figured out their value proposition to position themselves better? 10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium 15:56 - How they improved landing page conversion f...

In this episode, we learn from Linda Zhang's career decisions as a PM, and a creator. We've discussed: 2:53 -How she got an interview and then an offer from Instagram Reels? 5:37 - During an interview, what is a bad, good and great answer? 7:55 - Why did she reject such a lucrative offer? 13:57 - How she grew her newsletter early on? 16:38 - What's the secret to promoting content on Reddit? 21:10...

In this episode, we've discussed Nick Jordan's SEO store one of his clients. We're talking about the following topics: 1:40 - About Nick and why left sales 2:48 - His story of 0-479K organic visits from Do Not Pay (detailed case study below) 4:27 - How did he do it? 5:42 - What about the quality of the content while writing so much? 7:42 - Does domain authority matter to rank for organic visits? 8...

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store. We've covered: 1:09 - Nick's experience in CRO & UX Research 2:04 - Backstory of Thigh Society's hunches to insights 4:54 - How did he decide which insights to pick? 9:08 - How did he decide to to pick the right customer for his research? 11:19 - Research sometimes leads to information overload - How to fix...

In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons. We've discussed: 2:18 - How Peep moved from a software engineer to a leading CRO in the world. 04:05 - How did he land into making an e-learning platform from consulting? 05:52 - How Wynter's concept came into being? 11:16 - Why rebrand from Copytesting to Wynter.com? When does it r...

In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products. We've covered: 1:31 - Rob's story about how he got into Y-combinator 6:15 - His framework to research for any product 7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's 10:41 - Three lessons from his latest b...

This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins. We discussed: 1:35 - Why and How Match Moved from Sales-Led to Product Led Growth 5:44 - What were the key changes made for the Product-Led Growth model 8:00 - What metrics they started following? 10:51 - How did they deal with the free-loaders who never subscribe? 13:26 - Did they take adv...

In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic. Show notes & key topics we've discussed: 00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising. 02:34 - What is Product-Led Growth? 04:27 - How did PandaDoc launch their freemium and Why? 11:12 - How do you balance between freemium and free trial offering (if you have both)? 14:49 -...

Product-Led Growth Series # 2 In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about: 2:02 - What makes Matheus passionate about product growth? 3:08 - How is he always optimizing for user activation? 4:04 - What's the confusion around activation? 5:03 - How is he thinking about the sign-up flow optimization? 6:28 - Does adding social pr...

Product-Led Growth Series # 1 Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s called positioning. This podcast episode is a follow-up to Obviously Awesome book, April’s podcast appearances, and articles you’ll find on the internet.  In this episode, we’re covering the following top...

LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media. In this episode, we’ll learn from Aleksandra’s story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth. Show Notes: 0:53 - Aleksandra Panyukhina background in event marketing 1:54 - The...

Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19. He had amazing Q1 growth in 2020. Then, at some point, the business was about to die. Revenues dropping. Cancellations. They had all the challenges one could think of during COVID-19. You name it. Then, they re-iterated their product and opened a new business line by solving an existing problem of their audi...

I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing. There were some principles that needed more details and stories.  So, we decided to record an episode on that. We discussed: 2:01 - Corey's story in the marketing world 4:15 - What's the inversion principle? How did Corey use to at Baremetrics? 10:46 - What's Cobra E...

In this episode, we're going to learn from a product growth specialist. We discussed: Why does your content team need to think like a product team? How does it benefit? Live case study on how to think What's a ProdPad way of thinking? Follow -- ProdPad's Twitter account & Andrea's LinkedIn Profile to stay updated. I personally learn from Andrea's mindset and posts on my LinkedIn newsfeed.

This episode is all about insights I gathered from those growth marketing stories. I've divided those insights into: Content Creation & Marketing Product Growth Promotion & Ads Plus, Happy New Year :-)

In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss. We talked about: Back story about how Nelio left corporate world and joined a startup like Careem. How’s Nelio’s company (Washmen) was struggling with Facebook Ads Why Facebook Ads were not working? How they kept Facebook ads quality score high for 8 months and became a case study for Facebook...

If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you. Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast. We've discussed: What's his professional mission? Why he moved away from a well-paid Google job to pursue content marketing? How did he have his epiphany over time? How content creation...

This is rather a touching story of Niels Zee. How he stood out as a growth marketer during a job application process. In this episode, you'll hear Niels speaking about: How pandemic hit and he lost his job How he created demand for himself How he got 33 interviews and 8 offers This is a short-story led podcast format. If you like this episode, please leave a review so others can find it too. Links...

This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing. We’ve discussed: ✔️ How Aaron left college and his job to start a business. ✔️ How he kept failing and never wanted to be an entrepreneur AGAIN. ✔️ How he kept growing without any paid channels. ✔️ Why he thinks this channel works well. ✔️ H...

We've discussed: ✔️ How Ayat got into CRO? ✔️ How she launched a SaaS in a Crowded SaaS Space ✔️ 5 key lessons she's learned in her 14 years career Show notes: Her product: Figpii - The book she recommended: The Education of An Idealist -Ayat's profile: https://www.linkedin.com/in/ayatshukairy/ - Her agency: https://www.invespcro.com/