What's New With Advertising

Struggling to break past six figures with your Meta (Facebook) ads? In this episode of The Growth Marketing Stories podcast, Aazar sits down with Ovidia, founder of the eight-figure brand Perfect Jean, to reveal actionable strategies for scaling paid media, creative operations, and unlocking consistent ad winners. 💡 What You'll Learn: The exact strategies Ovidia used to turn Perfect Jean into an...

In this episode, we dive into the world of media buying with insights from industry experts. Discover how to effectively run Facebook ads in 2025 with proven strategies from seasoned agency owners.  We explore creative diversification, ad account structuring, and optimization techniques tailored for ecommerce and DTC brands. Learn how to reduce ad frequency, test new creatives, and balance quality...

For better visual experience, we recommend check out our ad on Youtube: https://go.aazarshad.com/dumb-ads In this episode, we discussed dumb ads that really worked for us. Especially when we didn't think they'd win. Guess what? We might have thought they were dumb, but they worked. The pattern? These ads weren't actually dumb. They were: • Memorable • Authentic • Simple • Emotionally resonant Take...

Attention! For better experience, we do recommend check out our Youtube video so you can see the ad examples visually too: https://go.aazarshad.com/ai-ads In this episode of we deep into actionable ways to leverage AI for ad creation, focusing on research, ideation, and scripting—without losing the human touch. You'll learn both hosts’ proven frameworks for using AI tools like ChatGPT, Claude, and...

In this episode, we discussed: 00:00 Importance of Structured Creative Testing 04:19 Ad Analysis and Strategy Development 09:06 Optimizing Product Advertising Headlines 11:49 Creative Testing Unlocks New Meta Audiences 13:01 Focus on Weekly Winning Ads 18:11 Decoding Customer Insights Systematically 20:36 Effective Client Campaign Strategy 23:17 Consistency Over Daily Fluctuations 26:28 Key Metric...

Show notes: 03:50 Tariff Ads 08:30 Tea DTC Ad Creative Working 11:23 Sexy Ad We Wish We Created 13:33 Meggings Appeal Dynamics 18:30 UX Familiarity Ad Format Working 21:29 90-Day Growth Roadmap To Win ANY Ad Account 90-Day Creative Roadmap link. Connect with Marco and I here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The...

This week we discussed: 00:00 AI Tools That Create Stopping Brolls 07:03 Ad Format You Should Steal 11:01 How to Fix An Ad Account Struggling Suddenly 14:03 Market Challenges: Low Repeat Purchases 17:04 DTC Brand Aazar Took Over 20:19 Fashion Strategy Diverges from Ecom Trends 24:10 Fashion Ads: Why Features Are Important 26:01 Upcoming Tests & Video Ads Connect with Marco and I here: The Perf...

This week we discussed: 04:05 AI Tool Fixes Lip Sync Problem 08:06 Automated Audience Targeting with Proxima 12:50 Why this carousel ad worked for us 15:32 Business Fundamentals Beat Marketing Tools 20:34 Ad simple ad format worked for us 24:12 We stacked multiple psychology ticks in this ad Tools we discussed: Proxima: https://www.proxima.ai/demo?utm_source=aazar&utm_medium=affiliate&utm_...

This week, we discussed: Show notes: 00:00 Rethinking Advertising: Focus on Branding 05:51 Authentic-Looking Advertorial Strategy 06:37 Innovative Ad Pricing Strategy 12:04 Viral Success from Super Bowl Ad 13:09 Engage Audiences Without Huge Budget 17:04 Observing Social Media Trends Indirectly 20:53 Lengthy Answers Boost Engagement Connect with Marco and I here: Marco Lange: X I LinkedIn Aazar Al...

In This Episode: AI in Script Writing: The Reality Check Discover Marco's experiments with AI-only scripts versus traditional creative strategist-written content. While AI offers innovative ideas, it hasn't yet mastered the art of evoking the emotions that drive engagement. The verdict? Listen to the episode. Revolutionizing Media Buying with AI Learn about the revolutionary tool, Magic X, which M...

Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it. Show notes: 00:00 Advertising Enthusiasts Discuss Latest Trends 06:08 Scaling AI Models for Realism 08:48 Authentic LTV Showcase Strategy 10:53 Improving Ad Performance Metrics 15:53 Effective Comparison Advertising Strategy 18:07 Effective Ad Tweaks Impact Results 20:11 Effective Ad Stra...

This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby Winch And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/

This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is...

Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In this episode, we discussed the following: Education o...

You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6

In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored i...

15 tactics of cold email I am sharing from my last 10 year experience. And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766

Here are the show notes: The main thread: https://twitter.com/Aazarshad/status/1432689651823742978 How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-hunt Quora Marketing: https://albacross.com/newsroom/organic-quora-marketing/ Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/ Newsletter for more: aazarshad.com/news...

You can see these lessons here: My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659 My Newsletter: https://aazarshad.com/newsletter/

Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn revenue 15:49 - What they different from $10-30Mn...

Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing th...

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that...

I'm sharing my 7-figure SEO playbook. Here are some topics I covered: Why SEO How to find the keywords that help you get high intent leads (ROI-Led Keywords) How to write content that ranks How to get backlinks (without spamming & begging for links) How to convert existing users to leads & customers from your blog How to distribute your content elegantly on social platforms Key links: Webi...

In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Amanda's Twitter Account Sparktoro Market...

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to...