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Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this . Key Links How To Take Over The World Podcast  (Give it a listen) Follow Ben (his tweets are REALLY good) Supported by -  Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-...

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwritin...

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by -  Growth Mentor What if you could tap into the experience of...

This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website:  nikkielbaz.com Newsletter:  nikkielbaz.com/subscribe LinkedIn:  linkedin.com/in/nikki-elbaz Twitter:  twitter.com/nikkielbaz Product (eco...

Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - T...

In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros...

In this episode, I chatted with Nelson Gilliat - the is the author of “ The Death of the SDR: And the Birth of Buyer Centric Revenue ” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based...

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied...

In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help . This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:  How do you approach a Facebook campaign at the early stages? How many campaigns, ad sets, and creativ...

Hey! Amazing people, Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn

In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with Aggelos Check out Growth Sandwhich agency

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with inf...

In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of add...

In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for True...

This report got us so many customers and leads. I'm sharing these reports here: The State of SaaS Onboarding 2020 The State of SaaS Onboarding 2021

For folks who are struggling with retention, do listen to my story of how I reduced churn. Show notes: The blog about this story Product Adoption School

Hey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy!

In this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on? 15:38 - Having so many use-cases and persona...

In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsell more? 14:15 - What are some metrics he moved...

In this episode, we’ll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search?  13:44 - How do you really stand out in a newsletter as a company?  16:04 - How...

In this episode, we discuss Paid Social strategy of Oribi.io : 02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi. 5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative. 12:49 - The paid social strategy story 14:27 - Why she chose paid social although it is an expensive channel 16:29 - Iris' mental models to leverage paid socia...

In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner’s background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 changes? 29:58 - Who is Tanner’s favorite growth market...

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you consider in a good partner? 18:05 - How success looks...

On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing things that don't scale 15:07 - Blake's agency...

In this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a category. 20:43 - My thoughts on category creation. Link...