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In this episode, we discussed when is the friction good and how to find that out. We recently wrote this on Userpilot's blog , so I'm sharing it here:   A friction-based flow is one that will make it harder for the user to complete the signup process  in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On...

In this episode, we’ve had fun and light conversation regarding Marketingexamples.com He recently had a good success with making great content on marketing. His newsletter has 37K+ marketers & his twitter has 72K+ followers.  We’ve talked about: How Harry started Marketing Examples. The story behind it. Why & How his content is getting viral? How he finds good content? What means “better”...

Should you build on data or gut? In this episode, we’re going to dive deeper in to this question with Robert’s growth marketing story.  We talked about: How did he go with his intuition? Did he look into data? Was it a feature request? What kind of decisions should be on intuition or data? How to know - what you’re building is going in a right direction? Lessons learned Show notes When to Rely on...

Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that. In reality, his book was the starting point of why I thought GH is BS. However, these are behind the scene stories that you might not know. So, I thought I should share with you. We discussed: Why Growth is BS? Why Rand Fishkin is also ag...

In this episode, Alice (CMO at Cognism) & I discussed: Why Growth Hacking is BS? What is good growth marketing? What is pain-point SEO? How I think about pain-point SEO? What are some low effort and high impact tactics that marketers aren't doing right now? What metrics we should follow as a growth marketer? Connect with Alice De Courcy on LinkedIn

In this episode, we discussed a growth marketing failure story. We keep glorifying success, but we need to learn from hard lessons. Although, Marta had two great 10X content but she still failed to make two of these initiative successful. We discussed: She launched two 10X content: Business Proposal Guide & Buffer Marketing Report How did she come up with the idea? What was the goal? What were...

In this episode, we’ve discussed: How Nadya grew Venngage’s blog in the early days? What mistakes she did during that time? How Nadya thinks about SEO after having such a great domain authority of Venngage? What kind of content frameworks can always give you that edge to drive more traffic & conversions? What if the keywords are driving wrong traffic to you? How can you get ahead of your compe...

In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to improve marketing and sales, that was a new concept for me too. In this episode, we've discussed: Pop's SEO strategy & Content Paid Marketing How using his own app helped to convert more? Should there be more frict...

True story: Learn how influencer marketing helped SimScale get qualified leads of 3 months within 3 days. These leads also cost 15x cheaper. Not only that but it also increased search appearance for SimScale 247% What did we discuss in the episode: How Agata took 80% of marketing ad spend to search How she took risks to do things in SaaS that others don't do (influencer marketing) Her growth exper...

This story is all about how as a growth marketers we struggle to convince our team to choose between Build vs Buy decision. How we can overcome this? We covered: When should we go with external vendors? How to convince our team? How to find ROI? How to set a goal that pushes you as a growth marketer to do a better job? This is the first story. Agata had another growth marketer story. We'll chat ab...

Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization". This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others.  You can find the resources here: https://aazarshad.com/p...

Are you struggling to convert website visitors or in-app users to more paid ones? Or you're unable to retain when the users sign-up. Andrew Capland shared his growth stories and gave us lessons that product growth folks should apply in practically . We've talked about: Sign-up flow Product experiments Pricing experiments User onboarding experiences and much more. Andrew is former Head of Growth at...

In this episode, we'll uncover the growth stories related to webinars. How Thinkific & ConvertKit took advantage of webinars as their primary channel? How to double down on webinars? Step-by-step playbook of webinars How to apply bullseye framework to your webinars & other growth channel If you like this episode, please do subscribe to my podcast or by email here: https://app.popt.in/landi...

In this podcast, we’re going to understand:  Is direct mail marketing effective for you? Is it good for B2B? How to delight your customers prospects? What are the benefits of direct mail marketing? How to track and measure the direct mail campaign? When should you do it? How to become a better marketer? ..and much more. Listen to this podcast, and I’d love to know if it helped you to think differe...

I've failed many times on Facebook to promote my idea/concept/product. I was always curious - how folks are growing their business from Facebook groups organically? In this episode, we try to cover Lazar's story on organic growth marketing on Facebook groups. Lazar has cracked Facebook, and you'll find inspiration to do it right once you listen to the episode. You can find Lazar & Glorify info...

Hey, hello, and hi there! I'm Aazar Ali Shad, and I'm a Head of Growth at Userpilot. I've been a 2 times founder, and now a growth marketer. This podcast is about sustainable growth marketing stories , where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.   On the show, we'll deconstruct several growth marketing stories, and learn how growth...