What Gets Measured

A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing. SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai   © 2024, NinjaCat

A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations. SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement © 2024, NinjaCat

A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more!  SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz   © 2024, NinjaCat

Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation   © 2024, NinjaCat

Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat

Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story   © 2024, NinjaCat

As the cookies crumble and third parties disappear, a lot of marketers are wondering what's next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing ©...

Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation.   SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data   © 2024, NinjaCat

Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview. SHOWPAGE: www.ninjacat.io/blog/data-driven-product-innovation-in-martech   © 2024, NinjaCat  

Delve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging data narratives, and communicating effectively with clients. SHOWPAGE: www.ninjacat.io/blog/navigating-ga4-and-the-new-era-of-google-analytics   © 2023, NinjaCat

A discussion about balancing efficiency and effectiveness, how to properly measure your brand, why marketing mix modeling is great but maybe not for everyone, and so much more with effectiveness aficionado and Recast founder, Michael Kaminsky.

Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack. SHOWPAGE: www.ninjacat.io/blog/the-data-integration-imperative © 2023, NinjaCat

A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. SHOWPAGE: www.ninjacat.io/blog/harnessing-the-power-of-visual-impact-in-marketing   © 2023, NinjaCat

NinjaCat is proud to announce the release of "Big Data Day," an audio drama/musical about data management. Get ready to tap your toes and crunch some numbers with Audrey, the head of analytics, as she leads her ad agency's C-Suite and data team on a melodic journey to conquer big data and win over a major client in this audio adventure from NinjaCat. SHOWPAGE: Step Inside the Data Drama: Unveiling...

A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB. SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops © 2023, NinjaCat

A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roach, VP of Brand Strategy at Jellyfish. © 2023, NinjaCat

A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales teams, understands and conveys a unified brand message. SHOWPAGE: www.ninjacat.io/blog/bridging-the-brand-alignment-gap © 2023, NinjaCat

An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. SHOWPAGE: www.ninjacat.io/blog/data-democratization   © 2023, NinjaCat

Dive into the world of performance marketing with Bidnamic co-founder, Liam Patterson in this insightful interview where we unlock the strategies, tactics, and trends that drive digital success. SHOWPAGE: www.ninjacat.io/blog/performance-marketing-for-brands © 2023, NinjaCat

A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy. SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing © 2023, NinjaCat

A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the 'why' behind metrics.  SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing   © 2023, NinjaCat

We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy.   SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix   © 2023, NinjaCat

A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital.   SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech   © 2023, NinjaCat

A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat

A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations.  SHOWPAGE: www.ninjacat.io/blog/building-better-sales-marketing-operations   © 2023, NinjaCat