What Gets Measured

Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem. After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the data is usually telling organizations exactly what they need to know. The real challenge is getting people to act on it. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-analytics...

The "Godfather of Martech" Scott Brinker joins the NinjaCat podcast to unpack his 2026 State of Martech Report, discuss why and detail how AI is driving a fundamental transformation in marketing and business, and explain the many ways martech is evolving. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-what-comes-after-martech   © 2026, NinjaCat

Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like business alignment, this conversation explores why modern marketing teams need more than dashboards to make AI useful at scale. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ai-re...

Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO of Latticework Insights, talks about  the real power of dashboards, turning data into a story that aligns teams, uncovers opportunities, and guides smarter decisions. SHOWPAGE: www....

Marketing AI agents are transforming how teams turn data into action. In this episode, Sandra Oono-Thomas—VP of Enterprise Growth & Digital Commerce at Daye North America—shares how her background in data and e-commerce helped her team move from spreadsheets to AI-driven, proactive marketing strategy. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-marketing-leaders-guide-to-ai-agents   © 2026, Nin...

Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-what-are-your-really-buying-in-programmatic     In this episode, you'll learn: Why most buyers don't know where their ads are actually running How "good performance" can come from l...

Find out how insights buried in qualitative data can be spun into quantitate gold, why average ratings and NPS numbers are misleading, and how to respond to reviews the right way in our chat with RightResponse CEO and co-founder, George Swetlitz. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-leverage-customer-review-data   © 2026, NinjaCat

From Yahoo to pro sports, the "Dean of Big Data" Bill Schmarzo shares why AI should elevate human judgment—using propensity models and causal AI to drive smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ai-human-edge   In this powerful conversation, seven-time author and longtime data executive Bill Schmarzo breaks down the real competitive advantage in the AI era: not the model i...

AI tools are everywhere. Real adoption is scarce. In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI Workforce Development Strategist and Senior AI Strategist at National Grid, to unpack why so many AI initiatives stall—and what actually makes them stick. Ben shares lessons from building applied AI programs across healthcare, higher education, and...

Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-when-data-ai-and-decisions-meet   We cover: • how interpretation shows up even in finance • why AI makes data feel more certain than it really is • where bias enters training data (and why it's ra...

In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear insights from Mark Sirkin, Susan Walsh, Vanessa Liu, Cecilia Dones, Charlie de Thibault, and Mike Kaput on strategy, data quality, leadership, and the future of AI agents. SHOWPAGE: www.ninjacat.io/blog/ai-...

Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI knowledge, and use persona agents to make better decisions faster. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-automate-the-work-that-hurts   © 2025, NinjaCat

Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform campaigns, reporting, and data workflows. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-organizing-information-in-the-age-of-ai © 2025, NinjaCat

Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible AI implementation. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-real-work-behind-ai-ready-organizations   © 2025, NinjaCat  

Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE:  www.ninjacat.io/blog/wgm-podcast-nobody-cares-about-ai-ethics   © 2025, NinjaCat  

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply yo...

Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential   © 2025, NinjaCat

AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how   ©2025, NinjaCat

Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-truth-before-meaning-data-storytelling-ai  

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars   © 2025, NinjaCat

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing   © 2025, NinjaCat

Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE:  https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai   © 2025, NinjaCat

Most martech stacks don't break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments  

Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads   © 2025, NinjaCat

NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement   © 2025, NinjaCat