What Gets Measured

AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai   © 2025, NinjaCat 

Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing   © 2025, NinjaCat

CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing   © 2025, NinjaCat

Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy   © 2025, NinjaCat  

How can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI's full potential, avoid common adoption mistakes, and see immediate, real-world impact. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-achieve-measurable-success-with-ai © 2025, NinjaCat

Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing   © 2025, NinjaCat

Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency.  SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing   © 2025, NinjaCat

Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready   © 2025, NinjaCat 

Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi   © 2025, NinjaCat

Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode!  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding   © 2024, NinjaCat

As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-performance   © 2024...

  Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it's not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-instincts   © 2024, NinjaCat

Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy   © 2024, NinjaCat

Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories   © 2024, NinjaCat

A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership   © 2024, NinjaCat

Unlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and reporting, and drive business success. Learn practical tips on data management, attribution, customer data control, and the future of marketing in the AI era, all tailored specifically for data-driven marketers.  SHOWPAGE: www.ninjacat.io/blog/elevating-da...

A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty.   SHOWPAGE: www.ninjacat.io/blog/wgm...

Explore crucial strategies for product and engineering teams in ad agencies with our special "clips" edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. SHOWPAGE : www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams   © 2024,...

Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. SHOWPAGE: www.ninjacat.io/blog/wgm-po...

Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships.   SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies...

A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow © 2024, NinjaCat

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world, and she's here today to tell us how to escape stagnation in marketing. SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketi...

Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance. SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai © 2024, NinjaCat

Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market. SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning © 2024, NinjaCat

Truth in advertising is not an oxymoron, it's an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success.   SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising   ©2024, NinjaCat