What Gets Measured

The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected the sales and pitching process can be, and provides step-by-step instruction on how to close deals and win over clients . SHOWPAGE: www.ninjacat.io/blog/a-guide-to-better-pitches-and-sales-calls   © 2023, NinjaCat

Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bottom line in this interview with Jim Kraus, president of Buyer Persona Institute. SHOWPAGE: www.ninjacat.io/blog/the-power-of-buyer-personas © 2023, NinjaCat

Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more in this interview with Mark Donatelli and Daniel Kowal from Cimply Limited. SHOWPAGE - www.ninjacat.io/blog/marketing-data-integrations-expectations-vs-reality © 2023, NinjaCat

From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explores the toolsets and tactics that enable marketers to turn data into intelligence. SHOWPAGE: https://www.ninjacat.io/blog/turning-data-into-intelligence © 2023, NinjaCat

Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy.  SHOWPAGE -> https://www.ninjacat.io/blog/community-the-last-great-marketing-strategy © 2023, NinjaCat

Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data. SHOWPAGE: www.ninjacat.io/blog/measuring-omnichannel-marketing © 2023, NinjaCat

A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how to build a robust go-to-market plan, and discover ways to measure marketing strategy performance and effectiveness. SHOWPAGE: www.ninjacat.io/blog/measuring-marketing-strategy © 2023, NinjaCat

An inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resources are out of touch? Social listening is just as important as posting? Get in hear! SHOWPAGE: www.ninjacat.io/blog/managing-social-media-analytics   © 2023, NinjaCat

So you've got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid. SHOWPAGE: www.ninjacat.io/blog/discovering-the-value-of-a-data-team   © 2023, NinjaCat

Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications. SHOWPAGE --> www.ninjacat.io/blog/the-power-of-humor-in-marketing   © 2022, NinjaCat

The success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master marketing budget management and monitoring in this conversation with Dominic Albano and Tyler Juhola, from Shape.  SHOWPAGE --> www.ninjacat.io/blog/managing-and-monitoring-a-marketing-budget   © 2022, NinjaCat

Learn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul Bailey, Brand Strategy Director for Halo, a creative agency out of the UK. SHOWPAGE - www.ninjacat.io/blog/how-to-manage-a-brand   © 2022, NinjaCat

Dr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experience working with brands of all sizes and shapes to help them understand the brandscape they exist in and strategize meaningful campaigns and power moves, and he's here today to talk about brand and marketing science. SHOWPAGE --> www.ninjacat.io/blo...

A well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it's advantage. SHOWPAGE --> www.ninjacat.io/blog/digital-transformation-in-marketing   © 2022, NinjaCat

An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, "The Martech Handbook" is helping marketers find wisdom amidst the widgets, and discover ways to leverage the tech in your stack.  SHOWPAGE -> www.ninjacat.io/blog/key-insights-from-the-martech-handbook   © 2022, NinjaCat

Marketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our conversation with Zack Wenthe from TreasureData provides answers on how your team can unlock the power of customer data. SHOWPAGE -> www.ninjacat.io/blog/unlocking-the-potential-of-customer-data © 2022 NinjaCat

Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat

Trying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, Brian Dordevic, had got you covered. Show up to learn how to get your business to page one, stay for the horror stories about those that failed.  SHOWPAGE: www.ninjacat.io/blog/seo-metrics-that-matter © 2022, NINJACAT

What's it take to be an account manager at an agency? Learn firsthand from one of the best, VMLY&R Account Director, Faizan Ali, in an interview that touches on the meaning, machinations, and misunderstandings of this critical position. SHOWPAGE -> www.ninjacat.io/blog/career-spotlight-agency-account-management   © 2022, NinjaCat

An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad.  SHOWPAGE - www.ninjacat.io/blog/shifting-automotive-marketing-into-high-gear   © 2022, NinjaCat  

A far-ranging conversation about making a career in marketing these days, how persuasion can help position marketers for success, and what it's like living and marketing in 'the third great renaissance' with columnist, educator, and jazz enthusiast, Colin Lewis. SHOW PAGE -> www.ninjacat.io/blog/future-proofing-your-marketing-career-and-team   © 2022, NinjaCat  

A chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on advertising, creativity, and branding. Show up for solid marketing advice, stay for the spicy hot takes about Pearl Jam. SHOWPAGE - www.ninjacat.io/blog/branding-and-creativity-in-advertising © 2022, NinjaCat

Is marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from digital advertising metrics in this interview with Ahmed Elsamadisi and learn how constraints and predictability can be your key to unlocking the secrets of marketing data. SHOWPAGE - www.ninjacat.io/blog/mastering-marketing-and-advertising-analytics   © 2022, NinjaCat

A wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marketing performance. SHOWPAGE - www.ninjacat.io/blog/success-with-marketing-mix-modeling   © 2022, NinjaCat

A rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, about how topic-based targeting is the privacy-focused future of digital advertising, and how proper strategy and measurement can help agencies harness the endless waves of marketing data, rather than drown in them.  SHOWPAGE: https://www.ninjacat.io/blog/a-new-model-for-privacy-...