Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles

I love cats. I have more than one! I have been getting my food and cat litter from the local grocery stores and pet goods stores. A little over a year ago, my partner, Diane, found an alternative.

I love GameStop! I never thought I would ever say those words, but it is true.

I have made a big decision and today is the day that I have set my course to be financially free! Whew! It does feel good to finally put that down and get that out of my head and down on paper. This has been key for me to have been able to grow my business so quickly, because I actually sat down and wrote out what I want.

I am really excited to be helping one of my clients with her sales funnel today! We have been laying the foundation with her content so she shows her potential new patients that she is education driven, value first type of doctor. Now, it is time for us to go through a special program that she is designing to help people all over the world. Need help creating your offers? Email me and I would be g...

Back in 2015, I was a full time employee for a dental practice. I had been studying marketing for several years and helping some small business owners with their marketing. I was not making whole lot of money at the time. I couldn’t quite get past a certain amount of money. Clients kept coming and going. It was not very stable. I didn’t like that kind of life.

When I read this next secret by Russell Brunson, it took me back a second. I guess because he used the word, Sex in the title. It wasn’t until I stepped back a moment and read his secret, that I understood what he was talking about.

This was an interesting marketing secret to start with. Russell Brunson, Owner of the Clickfunnels Tool, took his company from $0 to $100 million in three years, created the Marketing Secrets Black Book. I am going through his book and implementing each secret to help grow my client’s businesses and my own. His #1 Marketing Secret: Your opinion does not matter. This is what he says about this, “Pe...

In my career, I find the more I invest in myself, the more income I make. Over the last 10 years I have invested over $100,000 in various marketing programs, events, books and gurus. Every single time I hesitate about whether I should invest or not, my income flattens out. Because of this, I decided that I was not going to hesitate. Now, when I find something that can really help me become a bette...

I loved the Macy’s Thanksgiving Day Parade when I was growing up! Now, I love it even more, because I see all kinds of undercover, and yet, very blatant marketing messages throughout this wonderful event.

Today is Thanksgiving and I wanted to write something that expresses just how I feel about everyone in my life…people I know and people who know me, but I don’t know them!

Several of my clients have local businesses and one thing they all focus on is getting online reviews…especially Google reviews.

In several other posts, I have written about the Undercover Marketing Secrets of Universal Studios. They did a lot of things right, yet, one big thing they didn’t do, I am going to write about now.

A couple of years ago, I was studying marketing through Dan Kennedy. He is a brilliant marketer and I learned a whole bunch with him. Then over time I found Ryan Deis, who owns DigitalMarketer.com. Over a couple of years, I got many different digital marketing certifications and again, learned a great deal. It wasn’t until I found Russell Brunson, that my whole life changed, as well as the busines...

Here is one of the top 108 Places to visit in 2018 by Time.com. It is Morgan’s Inspiration Island, San Antonio, Texas. https://www.morganswonderland.com/morgans-inspiration-island/ If you go to their site, you see a specific photo on their home page that distinctly sets this destination apart from all others.

I wish I were perfect in all of my marketing. Unfortunately, I am not. Recently I did an interview with MeetEdgar.com. The interview was about how I was using social media to drive up new patients. I really like MeetEdgar as a tool, so when they put out a call to get professionals, who were using their tool, to see if they wanted to be interviewed, I jumped at the chance...

I know both you and I have our favorite places we do business. If you look around your house or your office, you will see the variety of businesses who have gotten you or your company to spend money with them. Does one stick out? For me, it is Amazon.com.

Over the last couple of weeks, I have been writing about what Universal Studios did to inspire me to give them my money. Today, I’d like to write about what they could have done to get more.

Before we decided what hotel we were going to stay at in Orlando, Florida, we did some research. We looked at various hotel options. Then we decided to see what AAA could do. I have been a member of AAA for many years and never went to them for anything I did with traveling.

The wonderful world of Harry Potter! Universal Studios does an excellent job of making you feel like you have stepped into Harry’s world. Every detail of what it was like to actually have been there with him.

If you’ve ever gone to Universal Studios, you understand that Universal Studios is promoting Universal Studios. Every land promotes something they own.

Over the last several days I have been having fun at Universal Studios in Orlando, Florida. One thing that kept coming up was the process of the upsells. Everything lead to an upsell.

How you can utilize Harry Potter's want to magically bring in new business.

Everywhere you turn there's a mouse at Disney world on anything and everything you can imagine there is a mouse. How much of your logo is put on various things that people want to take home to remind them that they have done business with you?

Learn how Universal Studios builds anticipation for the rides that you can go on, and how you can utilize the strategy to grow your business.

Over the next five days I am going to Disney World and Universal Studios in Orlando, Florida. Besides having a fun time with my family, I am on a mission. My mission is to unveil as many marketing secrets from both parks as I can during my stay. I know this is going to take my vacation to a whole new level. I know both of these places are going to be filled with ways to make me feel good to give t...