Wendy Susan Richmond

Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles

Business EN ↓ 136 episodes

Welcome to the Wendy Susan Richmond, 5 Star Smiles podcast! Wendy talks about growing dental practices through various strategies she has seen and implemented over her 10 + years as a successful Marketing Director for several multi-million dollar dental practices. She is the CEO of 5 Star Smiles and digs deep on how a dental practice can take advantage of a key marketing strategy by optimizing and managing their free Google Business Profiles.

Author

Wendy Susan Richmond

Category

Business

Podcast website

www.5-star-smiles.com

Latest episode

Jul 29, 2025

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Episodes

Undercover Marketing Secrets #62: First Step I Would Take If I Was Looking At Your Marketing 06.01.2019

Over the next few weeks, I am going to be writing as if I were looking at your marketing to see how it could be improved. As a successful Marketing Director, I have insights that most other marketers don’t have. Day #1: (Assuming you are a local business) I would take a look at your online presence to see what you are putting out in the world. If you’d like me to give your website the Undercover M...

Undercover Marketing Secrets #61: Get Your FREE Marketing Director Spreadsheet 04.01.2019

Over the last few years of working with small businesses, whether they be dental practices, holistic practitioners or even plumbing companies, the most successful at marketing know the importance of foundations. One of the biggest foundations I offer my clients is an excel spreadsheet that has multiple ways to keep track of the marketing expenses. If you don’t keep track of these types of expenses...

Undercover Marketing Secrets #60: Local Pizzeria Scores Big on Word-of-Mouth Marketing! 03.01.2019

Yesterday was New Years Day and we had the entire family over to celebrate. In looking for what we going to offer as food selections, we decided on pizza. We searched and searched for a good local pizzeria who was open on New Year’s Day. To our surprise, not many were open! Finally, we came across Taste of Tuscany, in our local town. To learn more about Wendy Susan Richmond: https://www. WendySusa...

Undercover Marketing Secrets #59: NaturalJersey.com Partner Program 01.01.2019

The time has come for me to step it up and put together the partner program for the niche website I acquired a few months ago. I have been thinking long and hard about how I can serve both the holistic practitioner, natural businesses AND the consumers that are looking for this type of business. To learn more about Wendy Susan Richmond: https://www. WendySusanRichmond.com To learn more about Natur...

Undercover Marketing Secrets #58: The Disney Christmas Day Parade is a Disney Pitch Fest That Works 31.12.2018

Yesterday, I finally watched the Disney Christmas Day Parade. It is a combination of entertainment and advertising for Disney. The show is a little over an hour and has something for everyone. To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com

Undercover Marketing Secrets #56: I’m Cookin Up Something Special! 30.12.2018

I am soooooo excited! Over the last few weeks I have been putting together something that I truly believe will help small businesses/practices with their marketing and ultimately help to grow them. I am creating, what I call, Marketing Director in a Box. It is a program where I take the last three years of my blood, sweat and tears helping dental practices and now other small businesses, and I box...

Undercover Marketing Secrets #56: Will Your Business Stand Up to: Undercover Markting Secrets Test? 28.12.2018

In writing all of these blogs posts, I have had many different business/practice owners contact me about doing an Undercover Marketing Secrets Test on their businesses. At first, I was a little bit taken back by the request.  If you'd like your free Undercover Marketing Secrets Business Test: Here’s all you have to do.  Email me at Wendy@WendySusanRichmond.com Put in the subject line: Ye...

Undercover Marketing Secrets #55: AMC Theatre's Stubs program gets high praise! 27.12.2018

The other day my family and I went to see Ralph Breaks the Internet at our local AMC theater. We really enjoyed the movie. What we enjoyed even more… Undercover Marketing Secrets Blog Post:   https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-55-amc-theatres-stubs-program-gets-high-praise-620b8b79f142 AMC Theatre's Stubs Membership Program:  https://www.amctheatres.c...

#54: NaturalJersey.com How I am going to build an empire, helping many, many people! 26.12.2018

As I talked about in my last blog post, I acquired NaturalJersey.com . It is an underutilized resource as of now, yet this next year, is my year for building it up to transform the way businesses & consumers interact.  WendySusanRichmond.com

#53: I bought my first niche specific website! 24.12.2018

Earlier in 2018 I got the opportunity to buy a niche specific website. It is NaturalJersey.com. There are many reasons why I wanted to acquire this site. Today, I will write about the number one reason I did this. NaturalJersey.com WendySusanRichmond.com

Undercover Marketing Secrets #51: Russell Brunson’s MarketingSecrets Blackbook #9 The Prolific Zone 23.12.2018

In this marketing secret, Russell Brunson of Clickfunnels talks about where you need to be, as far as what you are offering, to make the real money. Here is what he says, “There are three zones: the crazy zone, the sane zone, and the prolific zone. Only one of the zones makes money. Guess which one? WendySusanRichmond.com MarketingSecrets Blackbook: http://bit.ly/RBBlackBook

Undercover Marketing Secrets #50: This one is special! 20.12.2018

This is my 50th podcast. Never in a million years would I have thought I would have 50 thoughts of marketing out in a podcast and circulating around the globe. I have been trying, at least, once a day to do a podcast and a blog post.

Podcast #49: Time for Reflection. How Was Your 2018? 19.12.2018

Now that the end of the year is fast approaching, it is a really good time to think back to what happened in 2018…what happened to you and what did you make happen? For me, it was a banner year. Here are some of the highlights:

Undercover Marketing Secrets #48: Russell Brunson's MarketingSecrets Black Book #8 What to do BEFORE 18.12.2018

I like this secret because that is what I am doing right now!  A few weeks ago, I purchased a niche specific website. It was underutilized, so I wanted to buy it and capitalize on the potential it has. This site has a lot of people who are looking for a particular type of information and businesses they can patronize. I am putting together a webinar to offer an advertising package that is beyond b...

Undercover Marketing Secrets #47 The Ice Caverns Have Won the Marketing Game! 17.12.2018

Today I visited the Christmas Ice Caverns in Fairfield, NJ. They are part of Jody’s Silk Florist. http://www.jodyssilkflorist.com/icecaverns.htm We have been going here to have our son get his photo with Santa and go through the ice caverns for the past 10 years. Every year we are amazed at what the folks who put this together. Every year we are looking for the same creature that is hidden in each...

Episode #46:Undercover Marketing Secrets: MarketingSecrets Blackbook #7 Become a Buyer to Become 16.12.2018

Ok, I have to admit for many many years, I found many of my gurus marketing programs online and paid almost nothing to a little bit for them. It is interesting that Russell Brunson talks about this in his next secret. Here is what he wrote, “If you’re ready to launch a high-ticket program, look at your own spending habits first. DotCom Secrets Book Free Copy: http://bit.ly/FREECopyDotComSecretsBoo...

#45: Russell Brunson’s MarketingSecrets Blackbook Stop Wasting Time On B-Level Opportunities 14.12.2018

This secret is interesting because I find myself doing that. Here is what Russell Brunson says, “Do your skills and opportunity match? If not, no matter how amazing your skills, you’ll never see the crazy money and success that the big companies do. DotCom Secrets Book Free Copy: bit.ly/FREECopyDotComSecretsBook Expert Secrets Book Free Copy: bit.ly/FREECopyExpertSecretsBook Clickfunnels FREE Web...

Episode #44: Undercover Marketing Secrets: Bright Lights and More Bright Lights! 12.12.2018

Talk about great marketing! Everyday I look through my Facebook feed and all kinds of good things pop up. In particular, this holiday season, was the Holiday Light House Tour in Dyker Heights, Brooklyn. Dyker Heights, Brooklyn Christmas Lights House Tour Blog: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-bright-lights-and-more-bright-lights-abfdb44d9d4

Episode #42: Undercover Marketing Secrets…What's in a Testimonial? 12.12.2018

Over this last week I worked with the holistic practitioners at the Vibrance for Life Wellness Center in Summit, New Jersey. Besides having a fun day, it was extremely productive.  Part of the main reason I was there was to teach and inspire them, so they would feel more confident about their marketing and what they needed to move forward.  Based on the video testimonials I received, I think I hit...

Episode #43: Russell Brunson’s MarketingSecrets Blackbook #5: What You Measure Grows 11.12.2018

This is an area I am constantly trying to better myself in. I do have written goals and I do find when I write them down, things start to happen. About six months ago, I sat down for about an hour and went through what income I was currently making and what income I wanted to make, from what sources. Six months later, I haven’t quite hit it, but I am getting closer. Get Your FREE Copy of Russell B...

Episode #41:Russell Brunson’s Marketing Secrets Blackbook Secret #4 The Doctor With the Apple 10.12.2018

In this secret, Russell Brunson, Owner of Clickfunnels talks about something I know each and every business owner can do to increase his/her business. Here is a segment of what he writes: “Whoever said “An apple a day keeps the doctor away” was really smart, because it works in business the same way it does with our bodies. Marketing Secrets Blackbook: http://bit.ly/RBBlackBook Clickfunnels Two We...

Episode 40: A Fun Filled Day of Helping Vibrance for Life Wellness Center With Their Marketing Plan 09.12.2018

I just got back from spending a very fun AND productive day with the wonderful holistic practitioners from the Vibrance for Life Wellness Center in Summit, New Jersey! The goals for the day were to go over their social media plan and how to attach it to a wonderful tool... Russell Brunson's Expert Secrets Book: http://bit.ly/GetMyFREECopyExpertsSecrets If you'd like to hear just how much they lear...

Episode 39: Yesterday I got asked, If you could only use one tool to do your marketing, which one? 08.12.2018

When I was meeting with a new client yesterday, she asked me that question. It took me two seconds to come up with the answer. I do marketing for several clients of all industries, all kinds of specialties. One tool that I use with most of them has been, hands down, the one that has brought the most success. http://bit.ly/GetMyCFTrialToday

WILD Wendy…what? I was marketing and not even knowing what I was doing. 07.12.2018

Back in the late 1980’s I was known as Wendy Gone Wild! I always wanted to be an actress, so right after college, I drove across country to pursue my dream. I ultimately became a waitress. Even though I never became the actress of my dreams, I did start singing at the local talent nights in Los Angeles. This set me on my course to becoming WILD Wendy.

Episode #37: MarketingSecrets Black Book #3…The Chicken and the Egg of Marketing 05.12.2018

I think what Russell Brunson says about marketing is right on target… “The other night, I went to wrestling practice with my boys and ran into a dad who is in real estate. We got to talking, and he admitted he’d seen the ClickFunnels ads on Facebook but hadn’t taken the plunge yet with sales funnels for his business. Get your copy of Russell Brunson's MarketingSecrets Black Book: http://bit.ly/RBB...

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