Wendy Susan Richmond

Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles

Business EN ↓ 136 episodes

Welcome to the Wendy Susan Richmond, 5 Star Smiles podcast! Wendy talks about growing dental practices through various strategies she has seen and implemented over her 10 + years as a successful Marketing Director for several multi-million dollar dental practices. She is the CEO of 5 Star Smiles and digs deep on how a dental practice can take advantage of a key marketing strategy by optimizing and managing their free Google Business Profiles.

Author

Wendy Susan Richmond

Category

Business

Podcast website

www.5-star-smiles.com

Latest episode

Jul 29, 2025

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Episodes

Undercover Marketing Secrets #87: Today is the day I plan my future! My Personal 30 Day Challenge! 06.02.2019

Last time I talked about how one of my big fish clients was coming to an end and now is the time for me to step it up and make things happen, so I don’t have to rely on one or two clients. Today is my day! I am excited! In a past podcast I talked about the One Funnel Away 30 Day Challenge. Well, that time is now. My 30 Days starts today! To Learn More About Wendy Susan Richmond: https://www. Wendy...

Undercover Marketing Secrets #86: It’s easy to be comfortable...you have a couple of big fish client 05.02.2019

This has been an interesting couple of weeks. One of my biggest clients is now slowly taking me out of the picture. I could list a whole bunch of reasons why, but, I won’t here. I just know that the time comes in almost all client relationships to move on. I have been wanting to make the break and working feverishly to bring other clients in to give me the same income I was getting from the big fi...

Undercover Marketing Secrets #85: Hit it! My first 1000 podcast listens! Here's how I did it 04.02.2019

This is a milestone for me. Never in a million years would I have thought that I would have people listen to my podcast this much. First off, I’d like to thank the listeners of my podcast. I’d like to thank you for reading my blog as well. I do hope you/they have gotten value from what I have put out into the world.  Blog Post#85 For Step by step walk-through of how I achieved 1000 listens fo...

Undercover Marketing Secrets #84: Be careful how good of a marketer you are… 03.02.2019

Over the last year and a half I have been working with a client. Before I started working with him, he was getting on average of five new patients a month. Then I started doing all of his marketing. Within three months he was getting 30 new patients a month. He is a fee-for-service dentist, so his new patients are worth a lot more to his practice than a regular insurance office. Blog Post #84: htt...

Undercover Marketing Secrets #83: If you invested in something years ago...it didn’t pay off 02.02.2019

Today I trained a friend of mine how to use the 3D Camera I invested $5000 in two years ago. Yes, I did say, two years ago. I love gadgets, technology and photography. Two years ago I heard about Matterport cameras. They have the capability of creating 3D tours of houses, store fronts, offices, construction sites, hotels, etc. Since I like photography, I thought that I would combine it with the ot...

Undercover Marketing Secrets #82: Never be afraid to step out and make an offer to help someone. 01.02.2019

Today was a little bit of a scary day. I was in the office with one of my clients. Things are going really well for them. Because of this, I thought it would be a good time to talk with them about something I was doing outside of my marketing their practice. Cool New Tool I Found! https://www.socialreport.com/a/WendySusanRichmond To Learn More About Wendy Susan Richmond: https://www. WendySusanRic...

Undercover Marketing Secrets #81: I have a cool new tool I am using for my social media! 29.01.2019

Yesterday, I was searching for an alternative to the social media posting tool that I have been using. My current one (I don’t want to name, because it has been an ok tool, but I need more now) has done a decent enough job for me when it comes to my social media posting.  I even have several of my clients using it. However, now I am wanting a more robust system. I have three Facebook pages, t...

Undercover Marketing Secrets #80: My Ideal Clients vs. My “Not Quite Right” Clients 28.01.2019

In the last year, I have been working with several clients from different industries. It has been quite interesting. In that year, I have said, “Yes” to whoever wanted to work with me, not considering what would happen when I did that. You never really know what working with someone will produce or even if it would be a great fit... To Learn More About Wendy Susan Richmond: https://www. WendySusan...

Undercover Marketing Secrets #79: Play Bigger…About Becoming a Category King 27.01.2019

Today I finished up reading a very interesting book called, Play Bigger. How Rebels and Innovators Create New Categories and Dominate Markets. It’s written by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.  To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resu...

Undercover Marketing Secrets #78: I have failed and failed and failed… 26.01.2019

I feel kind of like Ralph Kramden in the Honeymooners. He was always coming home with a new money making scheme. That is me! Over the last several years, I have tried and tried and tried to find that right thing. That thing that was going to give me and my family financial freedom.  Here are a few of the things I have hoped would be THE thing: To Learn More About Wendy Susan Richmond: https:/...

Undercover Marketing Secrets #77: How I Went From an Out of Work Marketer to Making the Most 25.01.2019

In 2015 I was working with small business entrepreneurs and coaching them on how to do marketing. I had been studying with Marketing Expert, Dan Kennedy. I was taking what I was learning and teaching it to these small business owners.  I really wasn’t having much success with them. Even though I knew I had knowledge about marketing, I really hadn’t done a lot of it for myself, so trying to co...

Undercover Marketing Secrets #76: New Opportunities To Make Money Are EVERYWHERE! 24.01.2019

One opportunity I acquired over the last few weeks was a website naturaljersey.com. When I heard that it was becoming available, I immediately researched what it had going for it and what gaps where it hadn’t been optimized. This site has over 6000 unique visitors that are interested in natural/organic/holistic things. To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com W...

Undercover Marketing Secrets #75: Russell Brunson’s MarketingSecrets Blackbook #12 The Manifesto 23.01.2019

I like this secret because I still struggle with this. Here is what Russell Brunson, Owner of Clickfunnels says, “People are afraid to move forward because the future is unknown. Create a manifesto that outlines your cause and shows your vision of the future so they are compelled to act..." To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com Wendy's Podcast: https://ancho...

Undercover Marketing Secrets #74: Interview with SEO Experts Big Surf Media 21.01.2019

Earlier this year I had the extreme pleasure of talking with Dan and Anthony from Big Surf Media about SEO and Content Marketing. It was in the context of dental practices, but anyone can take what we talked about and apply it to your marketing.  Here is the entire interview: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-74-interview-with-seo-experts-big-surf-media-c...

Undercover Marketing Secrets #73: Vistaprint.com is Really Good at Marketing! 20.01.2019

I needed to buy some business cards for my newly acquired website NaturalJersey.com. I have used Vistaprint.com before, so I Googled them to see if they had any special for business cards. You know they do! Wendy's Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-73-vistaprint-com-is-really-good-at-marketing-4d912f331c20 To Learn More About Wendy Susan Richmond: h...

Undercover Marketing Secrets #72: Top 10 Most Popular Articles on Content Marketing from 2018 19.01.2019

One thing that has made my clients so successful in 2018 is their content marketing strategies. Even though the internet is full of content, if you put out the right content that is specific to your ideal audience, you’ll find that it can work for you and your business too! Here are the Top 10 Most Popular Articles from 2018 Blog Post:  https://medium.com/@resultsdentalmarketing/undercover-ma...

Undercover Marketing Secrets #71: Who Else Wants a 24/7/365 Day Sales Person That You Pay $0 For? 18.01.2019

What? Yes, there is such a thing as a 24/7/365 Sales Person. Who do you think that is? Wait for it…wait for it…wait for it! When someone gives you a rave review and you somehow capture it, it’s called a...

Undercover Marketing Secrets #70: Are You Utilizing Your Google My Business Page? 16.01.2019

Did you know that if you have a local business, you can have more impact when people search for a business like yours on Google? Here is an example of one of my clients. He is a local Cosmetic Dentist.  When you do a search for example, implant dentist (your town) this is what comes up when you click on More places that Google has highlighted in your original search. Are You Utilizing Your Go...

Undercover Marketing Secrets #69: Russell Brunson’s Blackbook #10 Become Rip-Off Proof 15.01.2019

When I read this secret, I thought, how interesting! I totally understand this concept. Even though I am utilizing Russell’s content in some of my posts, I am doing it for the learning of others and myself. I give him total credit, where credit is due. Russell Brunson and his company, Clickfunnels.com have made a huge impact on my business and my life, so that is why I want you all to know about h...

Undercover Marketing Secrets #68: How I Helped One Dentist Double His Practice in 12 Months 13.01.2019

Last year was a good year for this dental client of mine. When I started working with him in 2017, I knew we were on to something big! Before I found him, he was bringing in five new patients a month, on average. He was, like so many dentists (and even other small business owners), a victim of accepting marketing help from companies that did not serve him well. Grab your copy of my free report: Ho...

Undercover Marketing Secrets #67: Donating a Tree to the Animals in the Zoo…Great! 12.01.2019

Today, my family and I donated our Christmas tree to our local zoo. It is quite a nice undercover marketing secret. Here’s why…we saw their post on Facebook. Because we are animal people, we jumped at the chance to help the animals stay warm this winter by donating our tree. https://turtlebackzoo.com/

Undercover Marketing Secrets #66: Top 9 Articles on Facebook Marketing Tips from 2018 11.01.2019

Let’s face it, Facebook, for now, is a big part of every businesses marketing. I work with several different kinds of businesses and they all have a Facebook marketing strategy. I thought it would be good to share with you 9 of the most popular articles from 2018 on Facebook Marketing. Take a look and see how you can implement at least one thing a day to boost your business using Facebook: Here's...

Undercover Marketing Secrets #65: Russell Brunson’s MarketingSecrets Blackbook #10: Are You Proud of 10.01.2019

In reading this marketing secret by Russell Brunson, Owner of Clickfunnels, (he took his company from $0 to $100 million dollars in three years) it really made me think about what I have done and continue to do as a marketer. Here’s what Russell says, “There will be times in business when you’re not sure if you’re “done.”

Undercover Marketing Secrets #64: If I Were to Help You with Your Business, How Would You Want Me To 09.01.2019

Over the last several months, I have been digging in and giving all kinds of tips on how you could grow your business/practice. In doing so, it has brought up a big question for me. What kind of help would you want, if I were going to give it away for free? Remember, I’ll give you 50 minutes if you give yourself 50 minutes to change the course of your business in 2019! Click here to schedule our m...

Undercover Marketing Secrets #63: Who’s Calling You? Do You Know? 08.01.2019

I wrote this title because I know just how many businesses don’t know who is actually calling them or even where they came from. One thing I learned early on in my Marketing Director career was that I needed to track the calls that were coming into the offices I worked with. If you’d like to know the call tracking system I use, email me at Wendy@WendySusanRichmond.com. I’ll send it over to you. If...

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