Wendy Susan Richmond

Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles

Business EN ↓ 136 episodes

Welcome to the Wendy Susan Richmond, 5 Star Smiles podcast! Wendy talks about growing dental practices through various strategies she has seen and implemented over her 10 + years as a successful Marketing Director for several multi-million dollar dental practices. She is the CEO of 5 Star Smiles and digs deep on how a dental practice can take advantage of a key marketing strategy by optimizing and managing their free Google Business Profiles.

Author

Wendy Susan Richmond

Category

Business

Podcast website

www.5-star-smiles.com

Latest episode

Jul 29, 2025

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Episodes

Marketing Mondays...Content is King!! 24.06.2022

How much content are you producing to position yourself as THE "Go-To" Expert? It is the Mack Daddy of expert positioning.  Learn about why content is king, queen, joker, jack...the whole darn deck!

Follow Up Fighter...Who Should a Business Follow Up With to Increase Revenue? 24.06.2022

Are you following up with new, existing and even lost customers/clients/patients?  So much money gets wasted on marketing, because these types of people are not being followed up with. Listen to learn more about who these people are and why it's important to follow up with each and everyone of them. 

Undercover Marketing Secrets #110: My year of implementation! 27.03.2019

Over the last several years, I have been in the learn, learn, learn mode. Which is what it is. Now is the time for me to call back on all of the learning, and start implementing. I have been working to make other businesses successful and spending all of my time are there projects. Now, I feel it is time to just make things happen. Make things happen every day! Wendy's Facebook Live Video: https:/...

Undercover Marketing Secrets #109: Natural Jersey Summit Update 25.03.2019

Putting on a Virtual Summit makes you get very organized. Check out all of the "to-do's" that are needed to make this a success! Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's I...

Undercover Marketing Secrets #108: Taking Massive Action vs. Massive Learning 20.03.2019

I've been away from podcasting for awhile because I have started DOING, instead of LEARNING. Over the last year I have spent a lot of time learning. The time has come to take massive action and that is what I am doing... Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com Wendy's Podcast: https://anc...

Undercover Marketing Secrets #107: A Lot of Great Things Can Come from a Virtual Summit! 11.03.2019

Today I want to talk about something that is very interesting that is happening. I’ve written about it and put it in my podcast before that I purchased a website called Naturaljersey.com. I was trying to figure out how it was going to leverage this site to bring in income and help connect, holistic practitioners as well as other natural businesses and connect those with likeminded people.  We...

Undercover Marketing Secrets #106: Turning Your Facebook Lives Into Other Content Over the Internet 08.03.2019

In this episode, I talk about how I turned my new Facebook Live into a podcast, blog post and a youtube video within 30 minutes! Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's I...

Undercover Marketing Secrets #105: First Facebook Live Recorded! 07.03.2019

Hey, everybody is Wendy Susan Richmond from the Undercover Marketing Secrets. And this is kind of exciting day for me. Because this is basically my first livestream, as a for the Undercover Marketing Secrets and I’m just kind of testing things out. And so if anybody ends up watching this and you see it, feedback would be cool, you know, and I’m trying to get all my lighting set up in my studio and...

Undercover Marketing Secrets #104: No More Being Undercover…It’s Time to Show My Face! 06.03.2019

Over the last four months, I have been taking the easy way out. First, the backstory… Back in 2018, around April or May, I started doing Facebook Lives in my car on my way to a marketing client’s office. It was ok, yet never felt quite right. I was doing what they (the gurus) said to do. I was posting every day to my audience. (Now, my audience was just my family and friends.)... To Learn More Abo...

Undercover Marketing Secrets #103: I need to make the decision, yet I am scared. 05.03.2019

Today, I am getting ready to sign up with a person to help me put together my first Virtual Summit. I am excited on one hand, yet quite scared on the other. To do this with her, I need to pay out $5500. This is the most I have invested in something on my own. Normally, I am investing other people’s money, so now I understand how they feel, when they entrust me with their marketing budgets... To Le...

Undercover Marketing Secrets #102: Plan and Implement, Rinse and Repeat 04.03.2019

Ok, I have said it before and now it is “Go time!” I have taken the last year to study digital marketing success strategies and techniques. I bought courses, watched videos, got special tools and researched what other successful digital marketers were doing. Then I went to a really cool event, Funnel Hacking Live, where I was surrounded by very successful digital marketers... To Learn More About W...

Undercover Marketing Secrets #101: Getting Sick is a Good Thing? 03.03.2019

A few days after I got back from Russell Brunson’s Funnel Hacking Live Event in Nashville, Tennessee, I got sick! I knew it was going to happen because on the airplane ride to Nashville, the man sitting next to me had a bad cough. He didn’t stop coughing the entire trip. Plus, the event had over 4000 people attending it. Everyone was shaking hands, opening doors and even eating together at times…s...

Underground Marketing Secrets #100! Today is a very important day! 26.02.2019

100 podcasts over the last few months. Whew! I cannot believe I have done this. In November, I went through the Russell Brunson, One Funnel Away Challenge and one of his suggestions was to start publishing…so I did. It has been an interesting journey... To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog:...

Undercover Marketing Secrets #99: Time to focus on being concise, clear and committed to what I am all about while networking. 21.02.2019

At the Russell Brunson Funnel Hacking Live event, I have the opportunity to talk with many entrepreneurs who are basically trying to do what I do. Use funnels to sell their products or services.  On the first day of the event, I was asked by a couple of people what I did. I wasn’t clear because I wasn’t sure what to tell people. Do I tell them about my marketing background and successes or do...

Undercover Marketing Secrets #98: Networking, not quite so easy! 20.02.2019

I am at the Russell Brunson Funnel Hacking Live 2019 event in Nashville, Tennessee. It has been an interesting experience so far. It has been a while since I have had to talk to people! I usually just work in my home office or my client’s office, so I don’t have to get out and actually sell my services. Well, this is not the case. It is funny how you can be in a room or hotel with thousands of lik...

Undercover Marketing Secrets #97: Yesterday, I finally danced again. 18.02.2019

One thing that I have always loved to do is dance. I used to go out dancing several nights a week when I was young. Back in college, I probably went out 4 out of 7 nights! As I got older and more into my career, I lost that dancing feeling. Every once in a while, I would get inspiration to do it. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-97-yesterday-i-fina...

Undercover Marketing Secrets #96: This is one hotel chain that knows how to market! 17.02.2019

In a couple of days, I will be going to Russell Brunson’s Funnel Hacking Live 2019 event in Nashville, Tennessee. This is a four day event, which means I will be staying in a hotel for four nights. Ok, so you think, “Yeah Wendy, so what. A hotel stay is just a hotel stay.” Well, not exactly. This is the first time I have had a reservation for a hotel and the hotel has communicated with me several...

Undercover Marketing Secrets #95: Day #7, #8 and #9 of My 30 Day Challenge…I Have Been Busy Implementing 16.02.2019

One of my last posts, I described what I was going to do to get ready for my Funnel Hacking Live 2019 Event in a few days. Well, I have been diving in and doing the things that I needed to make sure I am prepared for this event. This will be my first time going to FHL 2019, so I am really not quite sure what to expect. There are going to be over 4000 entrepreneurs there. This will be the largest e...

Undercover Marketing Secrets #94: It’s Official…I’m a New MyIntent Maker! 15.02.2019

I must tell you, I am very excited for this time of my life. I am finding that I want to be more of service to people to help them get what they want in their lives. The other day, I came across MyIntent.org . It is a wonderful company. Here is their Mission Statement: MyIntent Project is a catalyst for meaningful conversations and positive action. Blog Post: https://medium.com/@resultsdentalmarke...

Undercover Marketing Secrets #93: They ALMOST Got Me to Pull Out My Wallet! 13.02.2019

The other day I was scrolling through my Facebook feed and this popped up.  I liked the visual and what they were selling, get 3 free cups of that wonderful looking goodness. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-93-they-almost-got-me-to-pull-out-my-wallet-79c6bb9097b4 To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmond.com We...

Undercover Marketing Secrets #92: Day #6 of My 30 Day Challenge: Intentions for my upcoming Funnel Hacking Live Event 12.02.2019

I am six days into my 30 day challenge and today I am planning for exactly what my intentions are for the Funnel Hacking Live 2019 event I am going to in Nashville from 2/20/19 through 2/23/19. This event will be filled with 4500 people just like me. They use Clickfunnels to help grow their businesses or help other people grow their businesses. I have been successful using these types of sales fun...

Undercover Marketing Secrets #91: Day 5 of My 30 Day Challenge…Dream 100 Time! 11.02.2019

This morning I woke up with plan that I am going to utilize when I give my talk to the Chamber about NaturalJersey.com to get more people into my Partnership Program. It all starts with a concept called The Dream 100. One thing that I find gets most business owners baffled when doing online marketing, is traffic. Most seem to feel they need to create traffic. Chet Holmes Intro to The Dream 100 Con...

Undercover Marketing Secrets #90: Day 4 of My 30 Day Challenge…Reflection and Planning 09.02.2019

Today I have my parents in town visiting with us, so I want to spend time with them AND do a tiny bit of work on my 30 Day Challenge. Not every day is going to be as productive as other days. Last night I went to bed with the intention of coming up with 10X strategies for my business. It really kept me up throughout the night. To Learn More About Wendy Susan Richmond: https://www. WendySusanRichmo...

Undercover Marketing Secrets #89: Day 3 of my 30 Day Challenge: Making It Happen!!! 09.02.2019

Today is a day I need to make things happen quickly because my parents are coming to town to visit for the weekend. I want to spend quality time with them, so I needed to get a lot done in a fast amount of time. Here’s how I made it happen today: I got paid!  Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-89-day-3-of-my-30-day-challenge-making-it-happen-1a2...

Undercover Marketing Secrets #88: Day 2 of My 30 Day Challenge. My Intentional Day! 08.02.2019

Today is a day for me to very intentional about what I want to happen. I did a live video on Instagram to set up my day. Here is what I intended to do today: Go into my very successful client and make sure my NaturalJersey.com Strategic Partner contract was gone through, questions answered, signed with payment received. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-sec...

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