We Are Selling with Lee Woodward

Send a message directly to Lee ( Include your details ) We are with Adam Ingham, Director of Sales at Image Property Brisbane, on coaching agents and building high-performing listing programs. • coach agents to focus on opportunities, not gaps, even in tight stock markets • shift agent mindset from scarcity to abundance to drive proactive action • prioritise established relationships and permissio...

Send a message directly to Lee ( Include your details ) We are with Lucas McIntyre from Salefunder on using funding solutions to unlock stalled listings and improve lead conversion. • use sale funding to solve cash-flow barriers such as deposits, styling, repairs, and compliance • help senior vendors secure retirement village opportunities without selling under pressure • remove financial stress s...

Send a message directly to Lee ( Include your details ) We continue our discussion on vendor and buyer management, highlighting the power of the second opinion in winning business and closing deals. • leverage a second opinion from a senior colleague or team member to influence decisions without pressuring the client • use a different voice to reinforce expertise, build trust, and provide alternat...

Send a message directly to Lee ( Include your details ) We are with Danny Grant on managing vendor expectations and creating a professional vendor communication program. • implement a blended communication strategy with letters, emails, SMS, video, and calendar reminders • understand the vendor timeline to anticipate reactions and manage expectations week by week • use structured assets like thank...

Send a message directly to Lee ( Include your details ) We are with Andy Brownhill on AI-driven digital prospecting at River Realty, Maitland • implement AI system Ruby to manage and engage a 45,000-person database, handling high-volume conversations impossible manually • focus AI on three main areas: buyer nurturing, owner nurturing, and data cleaning for accurate, actionable insights • achieve 1...

Send a message directly to Lee ( Include your details ) We are with Lisa Novak on leveraging social media for pre-market property sales • dedicate 3–5 hours daily to future business generation via social media channels, treating it as a time investment rather than just posting • use social media followers (30,000+ across platforms) as a live, advanced database for buyers and prospective vendors •...

Send a message directly to Lee ( Include your details ) How we can manage vendor expectations and predictive price adjustments in real estate: • establish truth in the first listing conversation to understand the owner’s motivation and readiness to sell • implement a commitment fee to ensure owners invest in property presentation and repairs • protect the asset through staged marketing and price a...

Send a message directly to Lee ( Include your details ) We have Stuart Watts on building a dominant regional real estate business in Tamworth. • leverage corporate and training experience to transition into a high-performance solo sales role • focus on a defined geographic corridor to dominate market share (“own the doors”) • combine residential, commercial, and industrial listings to maximize opp...

Send a message directly to Lee ( Include your details ) We talk with Chris Henry about Plan D and how proactive vendor management drives results in a challenging market. • structure appraisals for 60–90 minutes to uncover the owner’s real motivations and situation • set expectations up front with Plan A → Plan B → Plan C → Plan D strategies to avoid surprises later • use deeper conversations to de...

Send a message directly to Lee ( Include your details ) Join Lee as he discusses the current state of the industry with top-performing agent Mat Steinwede.  With years of experience, Mat shares insights on market challenges, the power of off-market deals, the role of social media versus face-to-face interactions, and the importance of building genuine relationships. They explore the impact of medi...

Send a message directly to Lee ( Include your details ) Here are some practical tips on delivering fees, marketing, and pricing to stay on the front foot with sellers. • present all numbers together in a 1, 2, 3 sequence: agent fees → marketing investment → property pricing • move from potentially awkward fee conversations to an investment-focused discussion • frame agent fees as part of the value...

Send a message directly to Lee ( Include your details ) We continue our conversation with Jonathan Creek on the science of storytelling and how agents can use emotion to drive engagement and action. • use story to take audiences on a journey that leads to trust and action • capture attention in the first 8 seconds and open a curiosity loop • build emotional investment before delivering the solutio...

Send a message directly to Lee ( Include your details ) We discuss creating video content that builds trust, not ego, and drives real business results. • shift from ego-driven posts to information that serves and educates • understand how algorithms personalize content, breaking linear marketing funnels • use video to build relationships before promoting properties • avoid overusing house tour vid...

Send a message directly to Lee ( Include your details ) In this  episode, Lee discusses the importance of having a communications plan for both solo agents and companies in the real estate industry. The guest, John Angelopoulos from Meson Agency , shares insights on lead generation, marketing towards databases, and building a pipeline of potential leads for the future. They emphasise the value of...

Send a message directly to Lee ( Include your details ) We talk about influence and communication to help owners realign on price. • reconnect owners to their original reason for selling • shift from statements to question-based conversations • move from responsibility (reporting) to accountability (recommending action) • replace “price reduction” with “price improvement” • explain that buyers fol...

Send a message directly to Lee ( Include your details ) We explain how to win expired listings by leading with psychology, trust, and a progressive plan rather than scripts. • recognise expired owners are hurt, disappointed, and emotionally exhausted • avoid blaming the previous agent to prevent becoming the next one blamed • seek first to understand, then guide the conversation toward truth and p...

Send a message directly to Lee ( Include your details ) We discuss why not all business is good business and when to release a vendor. • unmotivated, unrealistic vendors who won’t invest in marketing are liabilities, not listings • gut instinct matters — if it feels hard from the start, it usually is • commitment fee = proof of seriousness (styling, photography, marketing investment) • if vendors...

Send a message directly to Lee ( Include your details ) We outline a clear vendor meeting agenda that builds trust, handles tension, and drives price alignment. • go into every meeting with buyer feedback, offers, and a quality vendor (progress) report • accept tension as a sign of motivation—get comfortable being uncomfortable • preface tough conversations with honesty: truth over comfort • share...

Send a message directly to Lee ( Include your details ) We break down vendor management in a changing market—showing how honest conversations, strong questioning, and pricing alignment drive better outcomes. • a well-informed owner is easier to manage than one shielded by reports and emails • deliver bad news positively by telling owners what they need to hear, not what they want to hear • avoid l...

Send a message directly to Lee ( Include your details ) We unpack the power of contribution—showing how giving first builds trust, influence, and long-term success in real estate and business. • relationships drive results: transformational connections outperform transactional ones • stop trying to outshout—focus on targeted contribution instead of mass marketing • build relevance by showing your...

Send a message directly to Lee ( Include your details ) We discuss selling one of Mossman’s most significant homes and what it takes to succeed at the top end of the market. • represented a landmark Federation estate and achieved a near $20 million result • worked within a market with very limited comparable sales and long buyer decision cycles • focused on matching the property with buyers who ap...

Send a message directly to Lee ( Include your details ) Lee Woodward and Oscar Nicholls on connective marketing and doorstep data collection: • focus on connective marketing : no action happens in isolation—link your marketing to consistent effort • doorstep data collection builds long-term relationships and a recurring listing stream • service an area fully: know every property, target every door...

Send a message directly to Lee ( Include your details ) We unpack how to communicate price with confidence and clarity: • communicate price, don’t just state it—focus on process and strategy, not a single figure • use systems like AVMs (automated valuation models) to neutralize emotional pushback • build trust first: understand owner motivations, perceptions, and long-term goals • use staged buyer...

Send a message directly to Lee ( Include your details ) We reveal a buyer-first, door-claiming approach to off-market sales: • identify committed, ready-to-go buyers before listing the property • target specific streets or areas with high buyer demand • use “finding doors” to uncover off-market opportunities from motivated owners • ask simple, powerful questions: “Would you sell at the right price...

Send a message directly to Lee ( Include your details ) Lee Woodward explains how using a commitment fee and SaleFunder can improve vendor outcomes and agent performance: • use a commitment fee to fund property prep and align vendor-agent goals • transform homes from live mode → sell mode to maximize value • remove financial barriers with tools like SaleFunder for styling, repairs, or renovations...