We Are Selling with Lee Woodward

Send a message directly to Lee ( Include your details ) Lee Woodward shares a communication framework built around “calling on the rebound” to improve conversions and avoid lost sales. • make calls only after a price update is opened, using notifications as your trigger • shift from cold calling to informed, value-based conversations • interview owners with strong questions rather than presenting...

Send a message directly to Lee ( Include your details ) Lee Woodward and Brendan Stead explore a simple, visual system for managing listings and improving vendor communication through discipline and structure. • use a physical whiteboard with magnets to track listings from appraisal to settlement • organize stock into clear stages: chase, signed, live, under offer, and settled • start each day by...

Send a message directly to Lee ( Include your details ) Lee Woodward and Tristan Rowland discuss how to achieve strong price alignment by setting expectations early and managing vendors with confidence and clarity. • align price before the campaign begins, not when offers arrive • run vendors through “seller school” to prepare them for market realities • explain why the first 7–10 days are critica...

Send a message directly to Lee ( Include your details ) We unpack the power of layered listing streams to create consistent future business and choice, not chase. • build multiple listing streams so you can select listings, not beg for them • track exactly where every listing comes from to measure ROI • use sponsored social media ads as a primary, long-term listing engine • combine digital marketi...

Send a message directly to Lee ( Include your details ) Here's a coaching tip on reinforcing goals through daily audio self-talk. • record a personal voice note outlining goals, habits, and non-negotiables • listen daily to stay focused and accountable • update the recording as progress is made • use reinforcement to avoid losing momentum mid-year • apply the technique to business, health, an...

Send a message directly to Lee ( Include your details ) We have Team Fab (Fiona Murray and Belinda Riding) sharing with us on how they use Pitch not just to win listings, but to manage vendors from appraisal to settlement. • operating as equal partners rather than lead agent and assistant • using Pitch proposals to win business and continue communication post-signing • leveraging the calendar as a...

Send a message directly to Lee ( Include your details ) We break down the leverage agent model, showing how teams outperform solo agents through structure, systems, and shared success. • operating within an EBU (Elite Business Unit) with listing agents, buyer agents, and admin support • positioning leverage agents as extensions of the lead agent’s brand, not assistants • presenting together from t...

Send a message directly to Lee ( Include your details ) We outline the career and approach of Zali Reynolds, from agent to business owner and social contributor. • started in WA at 18, moved to Melbourne to grow experience • used one-to-one lead generation via letterbox drops and price drive letters • achieved 69 appraisals in one month, building a strong database • scaled with administrative supp...

Send a message directly to Lee ( Include your details ) We dive deep into creating a focused plan for real estate success in 2023 with industry experts Danny Grant from McGrath and Adam Imbringham from Image Property, sharing 20 essential tips to elevate your business. • Start planning before the new year begins to hit the ground running in January • Lock in your marketing calendar for the entire...

Send a message directly to Lee ( Include your details ) We explore the growing role of buyer’s agents with Mitch Bryson, highlighting how professional representation is transforming the property buying process. • provide detailed briefings to clarify buyer requirements, budget, and priorities, ensuring realistic expectations and actionable search strategies • manage a limited number of clients to...

Send a message directly to Lee ( Include your details ) We highlight the success of a timed sale , a digital property selling method that combines transparency, notifications, and a defined timeframe to drive buyer engagement and competition. • introduce the timed sale as a digital alternative to auction, allowing registered buyers to bid online without traditional auction conditions • provide tra...

Send a message directly to Lee ( Include your details ) We outline a structured 10-step prospecting sequence designed to take agents from first contact to signed authority with consistency and scale. • claim doors by identifying and mentally “owning” past clients, vendors, buyers, and community contacts—aiming for 900 doors to generate 46 transactions a year • send digital price updates to each do...

Send a message directly to Lee ( Include your details ) We discuss restarting a real estate career in a new country, building relationships, and succeeding through people-first practices. • Glen shares his move from Melbourne to Beverly Hills, restarting without a database, reputation, or local market knowledge • highlights how relationship-building, daily prospecting, and genuine human connection...

Send a message directly to Lee ( Include your details ) We explain how to run a compliant, effective timed auction and what agents must have in place before going live. • understand that a timed auction is legally an auction and governed by state legislation • ensure a licensed auctioneer oversees the process, even though it’s digital • set a starting bid that opens the auction, separate from the...

Send a message directly to Lee ( Include your details ) We explain how to adapt pricing and selling strategies in a changing market using the “begin with the end in mind” approach and digital sales methods. • start pricing conversations based on current market reality, aiming to move up in value rather than down • use timed sales and timed auctions to create urgency from day one instead of waiting...

Send a message directly to Lee ( Include your details ) We break down the ten key moments that win listings, showing how structured conversations and intentional actions turn presentations into signed agreements. • confirm the appointment properly by understanding referral source, motivation, and whether the owner is pre-sold or price-checking • send a digital introduction or pre-listing kit to se...

Send a message directly to Lee ( Include your details ) We break down the “quote pad close,” a simple but powerful technique for winning more listings by making it easy for vendors to say yes. • use the agency agreement as the proposal, not just the paperwork, to create clarity and commitment • leave a completed agreement (or digital version) behind so owners can act immediately without rebooking...

Send a message directly to Lee ( Include your details ) We unpack the power of urgency, immediacy, and “chip and chase” to convert more business through proactive follow-up and digital engagement. • using real-time notifications to act instantly when clients open proposals, appraisals, or contracts • creating urgency by combining timely follow-up with social proof such as recent sales, reviews, an...

Send a message directly to Lee ( Include your details ) We discuss effective real estate phone calls, emphasizing clarity, tone, and efficiency. • cut to the chase by quickly stating the purpose of the call, avoiding unnecessary small talk • match your natural tone and tempo, ensuring confidence and authenticity during conversations • use structured questions to uncover buyer or seller needs, curr...

Send a message directly to Lee ( Include your details ) We explore the mental health of real estate professionals, focusing on the mindset shift between “whinging” and “winning.” • recognize when negative thinking is affecting performance, motivation, and results • refocus on service, purpose, and the real reason people move, rather than KPIs and income alone • establish a strong weekly rhythm wit...

Send a message directly to Lee ( Include your details ) We explain buyer management and extracting offers, emphasizing structured conversations, engagement tracking, and timely action. • identify buyer type and current housing situation, prioritizing buyer-sellers as the highest-value leads • follow a structured digital prospecting sequence, providing price updates and assessments to build profess...

Send a message directly to Lee ( Include your details ) We break down effective vendor management strategies, emphasizing proactive communication, structured reporting, and price adjustment. • understand the vendor timeline: initial excitement (weeks 1–2), expectation for offers (weeks 3–4), and growing concern if unsold (weeks 5–6) • maintain consistent communication with owners, setting a minimu...

Send a message directly to Lee ( Include your details ) We explore delivering a structured, high-impact listing presentation with Matt Condit, emphasizing clarity, process, and client confidence. • structured listing presentations provide a clear roadmap for the client, using a storyboard or index to organize information and visuals • incorporate negotiation examples to demonstrate proven success,...

Send a message directly to Lee ( Include your details ) We discuss the mid-flight price reduction technique with Jed Wood, highlighting how timely pricing adjustments accelerate sales in a competitive market. • mid-flight price reduction involves adjusting the published price during the campaign to reflect active buyer interest • tactic signals engagement to the current buyer while attracting new...

Send a message directly to Lee ( Include your details ) We break down the process of building a high-performing, scalable real estate team on the Northern Beaches. • team structure emphasizes staged career development: new agents start as sales associates and campaign managers to learn the full process • lead generation and appraisal exposure integrated early to build confidence, skill, and market...