We Are Selling with Lee Woodward

Send a message directly to Lee ( Include your details ) We tackle the reality of a changed property market and how we keep momentum when buyers hesitate and vendors feel the pressure. We share practical scripts, prospecting plays, and the mindset shift that helps us trade on facts instead of fear.  • Separating vendor conversations from buyer conversations  • Using comparable sales, days on market...

Send a message directly to Lee ( Include your details ) We share why “We Are Selling” is the peak moment in real estate, then shift into a street-level market report on what has changed and what still works. With auctioneer Will Hampson  from the Cooley Group, we break down buyer hesitation, vendor expectations, and the practical moves that keep properties transacting under pressure. • Why auction...

Send a message directly to Lee ( Include your details ) Burnout in real estate rarely arrives with a warning siren; it shows up as dread when the phone rings, short patience with the people you care about, and a body that can’t keep up with the pace you’ve normalised. Lee Woodward sits down with returning guest Mat Steinwede to talk about the part of selling that too many agents ignore: the cost o...

Send a message directly to Lee ( Include your details ) A real estate career doesn’t become a “machine” by working longer hours; it becomes one by removing the bottlenecks that cause buyers to give up and sellers to miss out. We’re joined by Josh Brockhurst from Century 21 WA, who recorded the morning after he cleaned up at the awards and stepped into the Hall of Fame. While the trophies are impre...

Send a message directly to Lee ( Include your details ) You can feel it when the market changes: auctions soften, buyers hesitate, and suddenly the “easy” listing strategies stop working. So we tried something different. Blake Stretton jumps into the host seat and puts Lee on the spot about what really separates the top 1% in Australian real estate sales, especially when conditions tighten, and ev...

Send a message directly to Lee ( Include your details ) The vibe on the ground has shifted, and you can feel it at the auction. Buyers are showing up with more caution, sellers are clinging to yesterday’s numbers, and agents are getting squeezed in the middle. I’m joined by auctioneer Justin Nicholson, fresh off a run of auctions, to share what’s actually happening right now, and what to do about...

Send a message directly to Lee ( Include your details ) We walk through a commercial real estate turnaround where a long-term tenant vacates on bad terms and leaves a stripped, income-free shell that looks destined for a low sale. We share how a leasing-first strategy secures a national tenant, upgrades the asset, and drives a $1.625m auction result that changes the owner’s outcome.   • Market ren...

Send a message directly to Lee ( Include your details ) You can feel the difference between an agent who’s chasing attention and an agent who’s building trust. That’s why we wanted Jordan Bulmer on the show: he’s sharp on marketing, relentless on service, and honest about the work it takes to win in real estate without becoming the stereotype people expect.  Jordan takes us back to the moment when...

Send a message directly to Lee ( Include your details ) Becoming a top-performing real estate agent isn’t always about perfect structure or living inside a spreadsheet. We’re joined by Carly Frost from Harris Real Estate in South Australia, who shares how she surprises herself by taking out number one for the quarter in a high-calibre business, while still working in a way that suits her personali...

Send a message directly to Lee ( Include your details ) We talk with River Realty’s Andy Brownhill about moving deposits and settlement into a digital workflow that gives the whole team real-time visibility and reduces trust account risk. Then, Riverstone Partners CEO Lucas McEntee breaks down why agencies adopt the Agency Portal and how the six-step process saves time while improving compliance a...

Send a message directly to Lee ( Include your details ) We talk with Tristan Rowland about leading vendors through a cooling Brisbane market with facts, neutral data, and a clear plan. We unpack how confidence, transparency, and the right words protect relationships while still driving price and action.  • rebranding to Bright Estate Agents and differentiating in a race to low fees  • using eviden...

Send a message directly to Lee ( Include your details ) Most real estate agents don’t have a lead problem. They have a silence problem. The gap between “not ready yet” and “ready to list” is where relationships leak, competitors sneak in, and great databases quietly underperform. We sit down with Lucia Hatten from WeCall For You to unpack how consistent, Australian-based “on behalf” phone calls ke...

Send a message directly to Lee ( Include your details ) The market cools, and long days on market expose the real reason many listings stall: weak vendor communication and unstructured vendor reviews. We share a practical system to lead sellers with facts, authority, and a clear Plan B so more listings move from listed to sold. • vendor reviews starting at the appraisal by locking in motivation, t...

Send a message directly to Lee ( Include your details ) We test-drive a 24/7 AI receptionist that answers calls, handles common questions, and sends us a recording and transcript so we can call back with context. John Walker explains how he built “Emma”, where AI answering works brilliantly for Australian small businesses, and where the limits still matter. • Why we started using an AI answering s...

Send a message directly to Lee ( Include your details ) We unpack how a specialised three-person real estate unit creates momentum through clear roles, protected prospecting time, and buyer care that turns into listings. James Williams explains why most agents already know what to do, but still stall without discipline, practice, and trained words that make clients feel safe saying yes.  • moving...

Send a message directly to Lee ( Include your details ) We sit down with Sunshine Coast agent Madeline Fabian to unpack how top-tier service, calm confidence, and real buyer care can build a reputation that brings the business to you. From hairdressing to sales, she shares the habits that helped her own a niche market in Sunshine Cove and keep momentum as a solo agent.  • moving from hairdresser t...

Send a message directly to Lee ( Include your details ) We talk with Caleb Venneri about why words, tone, and tempo create trust in real estate, and how agents can sharpen their delivery faster than traditional roleplay allows. Caleb shares how he and his brother built an Australian AI roleplay simulator to help teams practise objections on demand and get measurable feedback.  • using simple, clea...

Send a message directly to Lee ( Include your details ) We explore why agents feel overwhelmed despite more tech, and map a practical path to higher revenue per employee with an AI operating system that orchestrates work instead of adding noise. Mark Burgess shares a vivid look at a near‑future agency day where humans lead and AI handles orchestration. • the always‑on burden and shrinking margins...

Send a message directly to Lee ( Include your details ) Book into the one-day event | AML: Built on the day 🔗 Use The Agency AML Platform  These are workshops with 60 people or fewer. You’ll get access to our incredible panel, and you'll walk out knowing this is what we need to do. – We unpack how AML will reshape Australian real estate, why property attracts dirty money, and how to build a...

Send a message directly to Lee ( Include your details ) We reveal how a ten‑milestone, listed‑to‑settled framework turns chaos into a repeatable, high‑trust sales engine. Samantha Rowland shares the wall‑to‑workflow shift, from colour‑coded accountability to a Trello build that teams actually use. • rebuilding the sales process every two years to match tools, laws and speed • ten milestones from a...

Send a message directly to Lee ( Include your details ) We chart Valerie Timms’ rise from rookie to #1, through building and selling her brand, and into a new season of coaching and retreats focused on whole-person performance. Seven foundations frame a candid, practical guide to success without losing your life. • knowing your alternative as fuel for grit • daily discipline, structure and staying...

Send a message directly to Lee ( Include your details ) We show how destination selling lifts conversion by focusing on where clients are going, not just what they own. We share the exact questions, value actions, and simple tools that turn data into trust and relationships into listings. • redefining VPA as value performance actions • destination selling with suburb stats and timelines • winning...

Send a message directly to Lee ( Include your details ) We dig into the real levers of a high-performing sales culture: personal leadership, structure, and standards that don’t bend under pressure. Angie Dunn shares how to stop being the bottleneck, build resilient teams, and close the confidence gap that holds talent back. • setting weekly operating systems for prospecting and follow-ups • choosi...

Send a message directly to Lee ( Include your details ) We unpack the real numbers behind Australian agency performance, from average agent GCI and deals to why non‑selling owners outperform selling principals. We compare franchise and independent profitability, and show how property management scale underwrites resilient profit. • average agent GCI near 430k and 22.85 deals • impact of PAs and EB...

Send a message directly to Lee ( Include your details ) We map out how to lead vendors with clarity, align expectations before launch, and manage pricing with facts so campaigns maintain momentum and deliver outcomes. Calm leadership, written reports, and early feedback turn stress into confident decisions. • setting an expectations meeting with a clear agenda • agreeing on a communication plan, o...