Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 186 episodes

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Author

Valor Coffee

Category

Arts

Podcast website

valor.coffee

Latest episode

Jul 6, 2026

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Episodes

Culture Couch Episode #3 – A DEEPER DIVE: Put Empathy Into Action – 10/17/2022 11.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 As a follow-up to last week's Culture Couch episode, this week Ross and Ethan go even deeper on why Put Empathy Into Action is our most talked about core value and how we apply this with our lives, space-design and more. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com...

Culture Couch Episode #2 – Put Empathy Into Action – 10/10/2022 06.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode of Culture Couch, Ethan and Ross take a moment to talk about our most talked about Core Value, Put Empathy Into Action and how we live by this in our day-to-day operations. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a...

Aaron Fender and Marcus Hollinger of Portrait Coffee – 10/04/2022 05.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We're stoked to put out this conversation we had with our friends from Portrait Coffee. Portrait is crushing it, dishing out great coffees while on a great mission. We talked with Aaron and Marcus about their brand, mission & vision, and business challenges. Thanks for watching! Buy Portrait Coffe...

Culture Couch Episode #1 – Fun & Focused w/ Mykie Rutter – 10/03/2022 29.09.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we take a deep dive into one of our values that we think fuels Valor to truly be more than just a coffee company – Fun & Focused. Operations coordinator Mykie Rutter sits down with Ross to talk how she has seen this lived out in the cafe. Buy Valor Coffee: https://valor.coffee/shop Watch...

Founder Q&A Round 2 – 09/27/2022 28.09.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we answer questions asked by Instagram followers and emailers including what we'd do different if we started a cafe, how to manage work/life balance, how to increase sales volume in your cafe, how to maintain a fun culture while remaining professional, plus many, many more! Thanks for listen...

Culture Couch Episode #0 – Pilot – 09/26/2022 23.09.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 New segment! Weekly, along with our normal long-form Coffee Sometimes episode, we'll be dropping short-form episodes focused on culture – if you watch the video on YouTube, you'll see that these episodes are recorded on a couch in our HQ, hence the title...Culture Couch! This episode lays out what we'...

Lauren Purvis of Mizuba Tea Co – 09/20/2022 22.09.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Mizuba Tea Co dishes out some of the finest matcha in the game and Valor is a verrrrry proud partner! We sat down this week with founder Lauren Purvis and discussed Mizuba's origins and lots of tea talk, including some of those nerdy details that we know lots of you listeners will love. Thanks to Laur...

Melissa Bartz of Little Wolf Coffee – 09/13/2022 15.09.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Little Wolf coffee is one of Valor's favorite roasters, so we had a ton of fun sitting down with co-founder Melissa Bartz and hearing more about the company. We had the pleasure of visiting their cafe-roastery in Ipswich, MA In 2021 and it, along with Melissa and team's excellent service and coffee, w...

Lucas Cuadros & Barry Burgess of Unblended Coffee – 09/07/2022 07.09.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Unblended is, simply put, one of our favorite companies in the business. Lucas and his team are focused on fixing root issues within the supply chain, including introducing younger producers to the coffee industry and building brands around producers hard work. Unblended focuses energy on this, along...

Live Exit Interview with Elijah Knapp – 08/30/2022 31.08.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Elijah is one of a kind, a true treasure that came to Georgia and began working at Valor about two years ago. We've seen him blossom and bring so much joy to our team and our guests. Elijah is moving on to pursue his career in design, so we decided to do a sort of live exit interview to discuss how Va...

How We Brew Coffee at Home – 08/23/2022 26.08.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We're back! This week the three of us sat down together for the first time in a hot minute due to the arrival of a couple babies. We answer some questions about our home coffee setups and coffees we've been digging lately. Thanks for listening, enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch...

Riley Solo Ep: Q&A, Coffee Trends, The Industries Future – 08/09/2022 10.08.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Stuffs weird around here with a baby officially out and another coming soon, so we're apart this week but still wanted to dish out an episode for you. Riley sat down and spat out words for a whole dang hour, including answering questions asked to him by our Instagram followers, including some talk of...

How to Get Your Boss to Listen to Your Ideas – 08/02/2022 02.08.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've seen it from both angles and this one is a tough one to navigate until you NAIL IT DOWN. Ever given a GREAT idea to your boss/manager, but then felt like they ignored you or forgot about it? This is likely because there wasn't a proper system for feedback to be delivered. This week we discuss ho...

Are All Industries Specializing? – 07/26/2022 27.07.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very...

First Things We'd Do If We Were Starting a Coffee Shop Today – 07/19/2022 20.07.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Intro: 0:00 Laying Out The Episode: 35:12 Step 1 – What Do You Want?: 37:45 Step 2 – Why Do You Want It?: 58:00 Step 3 – Logistics Lineup: 1:04:05 We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into...

Top Three Questions When Starting a Coffee Shop Part 3 – 07/12/2022 12.07.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU. We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approac...

Top Three Questions When Starting a Coffee Shop Part 2 – 07/05/2022 06.07.2022

Thanks for listening and giving us a good review, it goes a long way <3 In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspot...

Top Three Questions When Starting a Coffee Shop Part 1 – 06/28/2022 29.06.2022

Thanks for listening and giving us a good review, it goes a long way <3 Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the ph...

Valor Roaster Sam Smith on Experimental Processing – 06/14/2022 14.06.2022

Thanks for listening and giving us a good review, it goes a long way <3 Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested...

Development Time Ratio and Destratification – 06/07/2022 08.06.2022

Thanks for listening and giving us a good review, it goes a long way <3 No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE! Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: htt...

Our Favorite Books, Cold BooBoo, Jimmy Butler – 05/17/2022 18.05.2022

This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives. Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanr...

Q&A | Things We'd Change About the Specialty Coffee Industry, Our Onboarding Process & More – 05/10/2022 10.05.2022

We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening! Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://...

Valor's Own Myka Collins – 05/03/2022 05.05.2022

It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way. Follow Mykie: http://instagram...

Aligned Priorities, Employee Ownership, Guest Policies – 04/26/2022 26.04.2022

All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instag...

College vs Experience, Distractions, and Other Bad Advice – 04/20/2022 19.04.2022

This week we dive into some completely, totally, genuinely original ideas that no one else has ever thought of. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something throug...

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