Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 194 episodes

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Be sure to visit the podcast's website and support the creator: valor.coffee

Author

Valor Coffee

Category

Arts

Podcast website

valor.coffee

Latest episode

Oct 5, 2026

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Episodes

Top Three Questions When Starting a Coffee Shop Part 1 – 06/28/2022 29.06.2022

Thanks for listening and giving us a good review, it goes a long way <3 Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the ph...

Valor Roaster Sam Smith on Experimental Processing – 06/14/2022 14.06.2022

Thanks for listening and giving us a good review, it goes a long way <3 Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested...

Development Time Ratio and Destratification – 06/07/2022 08.06.2022

Thanks for listening and giving us a good review, it goes a long way <3 No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE! Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: htt...

Our Favorite Books, Cold BooBoo, Jimmy Butler – 05/17/2022 18.05.2022

This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives. Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanr...

Q&A | Things We'd Change About the Specialty Coffee Industry, Our Onboarding Process & More – 05/10/2022 10.05.2022

We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening! Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://...

Valor's Own Myka Collins – 05/03/2022 05.05.2022

It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way. Follow Mykie: http://instagram...

Aligned Priorities, Employee Ownership, Guest Policies – 04/26/2022 26.04.2022

All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instag...

College vs Experience, Distractions, and Other Bad Advice – 04/20/2022 19.04.2022

This week we dive into some completely, totally, genuinely original ideas that no one else has ever thought of. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something throug...

David Bizilia of Side Track Coffee – 04/12/2022 13.04.2022

Few cafes have given us experiences that nearly bring us to tears – Side Track in Opelika, Alabama is one of 'em. They offer top notch coffee and top notch surface in their cafe 20 minutes outside of Auburn. David is one of the best guys around, and we were THRILLED to sit down with him and chat about values, branding, Godzilla, and his five star Little Caesars experience. Follow Side Track: https...

The Great Valor Brand Refresh – 04/05/2022 05.04.2022

This episode is highly visual. Hope over to our Youtube to watch along: https://www.youtube.com/channel/UCtrhE0QWoWEOsGY-Z3NQUjQ We're back! This week we talk all about our refreshed brand and how we got here from where we started. We discuss why we chose the design element we did and look over our new packaging, merch, and more. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: ht...

JP McKenzie of Meadowlark Coffee – 03/08/2022 08.03.2022

JP is one of our very best friends within the coffee industry and one of the most genuinely nice people you will ever meet. He is a large inspiration into why we are the service focused brand that we are. He is a busy guy, running wholesale for Bellwood Coffee, building his own brand through his espresso cart, Meadowlark, and playing guitar for Athen's based band Family and Friends. We talk what i...

Why You Should Have a Co-Founder + Our Roles in Valor – 03/03/2022 03.03.2022

This week we talk about Ethan being better than Ross at Madden, and more importantly, why we like the idea of finding a co-founder when you look to start your own business and our roles within Valor. The Five Dysfunctions of a Team by Patrick Lencioni (Amazon): https://amzn.to/349LeBQ *If you buy something through our external/third-party links, we may get a small share of the sale.* Follow Valor:...

How to Pick Your Core Values – 02/22/2022 22.02.2022

We think pretty much all good businesses have something in common: strong values. We talk about how we picked our values a couple of years back and give a great framework to get you started. Here are the questions we referenced in the video: 1. At the end of your day, when you feel energized and purpose-filled, what did you do that day? What sense of accomplishment did you feel? Put those feelings...

Joel & Charles Norman of Bellwood Coffee – 02/01/2022 10.02.2022

This week we are joined by some of our very best friends in the coffee industry. Joel and Charles Norman are two of the mot genuine guys we know, and their company, Bellwood, shares many of the values that Valor holds dear. We talk Gen Z slang, Bellwood's story, what it's like running a business with your brother, barista wages and some roasting philosophy. We had a TON of fun with this one and ho...

Everything We Know About Starting a Mobile Coffee / Espresso Cart – 02/01/2022 01.02.2022

We are constantly being asked about the in's and out's of starting a coffee cart by aspiring entrepreneurs near and far. Questions from Do I need an LLC? to What espresso machine do I need? and How much money does it cost? just begin the list. We sit down for a couple hours to talk about how we did it plus answer some of our most common questions. Follow Valor: http://instagram.com/valor.coffee Bu...

Preventing Employee Turnover, Roasting Philosophy, Valor News – 01/25/2022 26.01.2022

What DON'T we talk about in this episode? We give lots of Valor updates, talk about cafe #2, have some words about employee turnover and creating positions for employees to grow, question why lots of roasters underdevelop their coffee, and owner involvement within a growing company. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://ins...

Starting a Business with (and Hiring) Your Friends – 01/18/2022 20.01.2022

Ross debuts an original song, Riley rambles on about his weekend in Nashville, Ethan touches on "his" idea for a specialty coffee candy bar, plus some important stuff, like whether or not you should start a business with your (best) friends OR hire friends at all. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalt...

Some Tips for Starting a Coffee Shop – 01/11/2022 12.01.2022

Riley loses a bet to his dad, plus we give a few tips on how to open your own coffee shop, including vesting schedules, making sure you have a few irons in the fire, redundancy in equipment, and never leaving your employees/co-workers alone. Oh yeah, and Ethan still can't stop talking about crossbody bags??? Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ___...

David Funk – 01/07/2022 07.01.2022

David Funk is a worship leader with Bethel Music hailing from none other than Gainesville, GA. More importantly, Dave is an extremely close friend of ours who has watched, drank, and been involved with Valor from the very beginning. In this episode, we discuss some extremely crucial topics like Could Ross score a single point on Iman Shumpert in 1-on-1 and we react to our Kickstarter video from 20...

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