Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 186 episodes

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Author

Valor Coffee

Category

Arts

Podcast website

valor.coffee

Latest episode

Jul 6, 2026

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Episodes

Effective and Efficient Bar Flow in Your Cafe – 02/01/2023 01.02.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 A topic we could honestly go on for hours about – BAR FLOW! We talk a little about how we arranged our bar in our first cafe and some things we'll be changing in cafe #2 in order to pump out as many high quality drinks as possible. Enjoy! Watch on Youtube: https://youtube.com/valorcoffee16 Want to bec...

Q&A Round 3 – Super Automatic Espresso Machines & More – 01/25/2023 25.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We got some amazing questions from a regular listener, so on this episode we go through them. We include our take on superautomatic espresso machines, why we don't just drop "coffee" from our mission statement and more. WE ALSO KICK OF THE VALOR BOOK CLUB: First book we'll be reading – Unreasonable Ho...

What Makes a Coffee Shop Good or Bad? – 01/18/2023 18.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last episode we asked listeners to write in with the things that make or break a coffee shop experience when visiting a new cafe. On this episode, we dissect those answers and give our opinions on what makes a cafe great or lackluster. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: http...

Culture Couch Episode #13 – Peer to Peer Conflict – 01/16/2023 16.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Ethan dive in on how to confront and navigate conflict between co-workers. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://i...

How Much It Costs to Open a Coffee Shop in 2023 – 01/11/2023 11.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Want to know how much you should budget out for your dream cafe? We're right in the midst of dishing out some serious cash for our new location, so we thought we would pull up the spreadsheet and share some full transparency with you in terms of how much it costs to open a coffee shop in the current e...

Culture Couch Episode #12 – "Fire" Leadership – 01/02/2023 02.01.2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Ethan and Ross quite literally SPIT FIRE on this week's Culture Couch. We talk about the lessons we've adopted from Danny Meyer's Setting the Table ( buy it here: https://amzn.to/3B4HKNF) and how to use different forms of the Fir...

Designing Your Goals to be ACHIEVABLE – 12/27/2022 28.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business. Buy Valor Co...

Culture Couch Episode #11 – Above and Beyond w/ Mykie – 12/26/2022 23.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Monthly on Culture Couch, we'll be highlighting a member of the team who has shown excellent hospitality and a display of Valor's values at some point within the previous month. This person is chosen by their peers, rewarded, and...

Culture Couch Episode #10 – New Hire Discusses the Onboarding Process – 12/19/2022 22.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Our newest Pit Crew member, Makenna, was thrown to the WOLVES and came on Culture Couch on her fifth day on the job. She talks about the hiring process and breaks down what the first few days on-the-job at Valor look like. Buy Va...

Valor's Year in Review – 12/22/2022 22.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business. Buy Valor Co...

Specialty Coffee HOT TAKES 2022 – 12/13/2022 13.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air. Buy Valor Coffee:...

Culture Couch Episode #9 – Servant Leadership: Assuming the Best – 12/12/2022 08.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valor...

Dynamics of a World Class Team – 12/07/2022 07.12.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea! Buy Valor Coffee: https:/...

Culture Couch Episode #8 – Servant Leadership: Leading By Example – 11/28/2022 28.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to be...

Have We FAILED Our Mission? – 11/22/2022 22.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving! Buy Valor Coffee: https://valor.coffee/s...

Culture Couch Episode #7 – Servant Leadership: Being a Cheerleader – 11/21/2022 21.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Whol...

Hiring Philosophy: Hungry, Humble, Smart – 11/15/2022 16.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logisti...

Culture Couch Episode #6 – Servant Leadership: Checking Your Ego at the Door – 11/14/2022 14.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Pa...

How to Hire AMAZING PEOPLE for Your Coffee Shop – 11/08/2022 09.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 A moment to toot our own horn: one of the most common questions we are asked is, “How do you guys get such great people to work for your company?” Today, we try to touch on the subject and give you all a glimpse of the hiring process at Valor. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch o...

Kent Sheridan, AKA the TITAN of Specialty Instant Coffee – 11/01/2022 02.11.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 One of our coffee besties, Kent Sheridan, phoned in to the program this week to show us a good time. Kent founded VOILA, a company that (formerly) produced the best, most convenient instant coffee in the world. We talk about his history in the coffee industry, our friendship, AND we taste some "conven...

Culture Couch Episode #5 – The DIAL Method – 10/31/2022 31.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Pa...

Should You Yell at Your Employees? – 10/25/2022 26.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This is one of those "Sometimes" pods where we go off about football and then bring it around to how different styles of leadership look within different industries (i.e. a coffee shop vs a pro football team lol). Thanks for listening. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: http...

Culture Couch Episode #4 – Details Matter: What Separates Good from GREAT – 10/24/2022 24.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross sits down with Riley this week to talk about another one of our Core Values, Details Matter. This value can elevate businesses to stick out from the rest by empowering us and our team to take a step back and look at the areas where we can go beyond the norm. Thanks for listening! Buy Valor Coffee...

How to Make a GREAT Product, CONSISTENTLY – 10/18/2022 19.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 One of the MOST IMPORTANT things to us is giving our guests a similar experience each and every time they step foot through our doors, NO MATTER WHO is behind the bar. Today we talk about ways we do this while giving the best possible product, including practical steps such as setting a "Range of Exce...

Schedules of a Coffee Company Owner – 10/11/2022 11.10.2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we talk about how our weeks and schedules play out as three guys who own a coffee company. Obviously this can play out differently depending on what kind of coffee business you are running (i.e. cafe vs roasting operation vs both) and how many owner's your business has. This is a question we...

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