Valor Coffee Podcast

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor,...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreemen...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss tea...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just h...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and tak...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some b...

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chap...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic. 00:00:0...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy! 00:00:00 Intro 00:02:53 What We're Dr...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya. 00:00:00 Intro 00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA 00:06:40 Ethan's Ankl...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive. 00:00:00 Intro 00:01:33 What...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf. Check out Tetherball: https://www.tetherballcoff...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all. Check out Papertown Coffee: https://www.papertown.coffee/ Buy Valor Coffee: https...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya. Buy our summer blend, Tanlines: https://valor.coffee/shop/tanlines Check out Jethro...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya! Check out Warehouse 4 Coffee: https...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet C...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs. 00:00:00 Intro 00:03:05 Small Talk 00...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot. 00:00 Intro 07:00 Unreasonable Hospitality Chapter 4 21:50 NFL Draft 33:48 E...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)! 00:00 Intro 01:45 Mot...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space. Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee Buy Unreasonable Hospitality: https://amzn.to/3XDd93M This week we dig into a hypothetical: if we were starting a new coffee business from scratch, would we: a) Roast our own coffee; b) Be a Multi-roaster; or c) Have an exclusive wholesal...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee Buy Unreasonable Hospitality: https://amzn.to/3XDd93M We start our 5 Minute Book Club this week, plus give updates on our Dunwoody cafe and discuss our hiring event. We missed y'all, thanks for your patience as we navigate our current cra...