Valor Coffee

Valor Coffee Podcast

Arts EN ↓ 186 episodes

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Author

Valor Coffee

Category

Arts

Podcast website

valor.coffee

Latest episode

Jul 6, 2026

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Episodes

Should You Open a Second Coffee Shop? – 04/03/2024 05.04.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! It’s been a year since we opened the doors of our second cafe, so we do some reflecting on what we’ve...

Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/2024 29.03.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When you're running a coffee shop or looking to start one, it's easy to look around at other companie...

Coffee Shop Owners Suck at These Three Things – 03/20/2024 22.03.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Uh Oh! We're going in this week on our PAST SELVES, dishing out the mistakes we've made throughout ou...

Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024 15.03.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome our Director of Roasting Operations, Sam Smith, back for his third round on the progrum to...

What It’s Really Like Being a Barista - 03/06/2024 08.03.2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Today we’re j...

We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/2024 01.03.2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Side Track in...

How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024 23.02.2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week, we...

Crafting the Perfect Coffee Shop Menu - 02/14/2024 16.02.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Riley fell ill this week, so Ethan and Ross sit down together and really just lay into some topics, i...

Q&A: Owner Disagreements, Drive-Thru Specialty Coffee, & Slushie Machines – 02/07/2024 09.02.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had a whole dang episode planned out, but we had so many solid questions that we decided to pivot....

Are Coffee Shops Profitable? A Look at the Numbers - 01/31/2024 02.02.2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We're live ju...

Small Business, Big Impact: How Coffee Shops Shape Community – 01/25/2024 26.01.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome Valor Alpharetta's Head Coach, Lillabea Goins, back for her third round on the podcast to...

One Year of Owning a Coffee Shop w/ J.P. McKenzie of Meadowlark – 01/17/2024 18.01.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! JP is a dear friend and owner of Meadowlark, a beautiful sub-500 square foot cafe in Gainesville, GA....

Predicting Trends in the Coffee Industry in 2024 – 01/10/2024 11.01.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We gather around the table and talk about where we think the industry might be heading this year, inc...

Opening a Coffee Shop With No Barista Experience – 01/03/2024 04.01.2024

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We're often contacted by folks asking us our suggested first steps in their journey towards opening a...

2023 in Review: Our Biggest Year Ever – 12/27/2023 28.12.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling...

David LaMont, La Marzocco – 12/20/2023 21.12.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling...

Pour Overs Are DEAD. Long Live Coffee Shots! – 12/12/2023 14.12.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We've always struggled with a particular dilemma: we love the clarity and flavor we can achieve by br...

Skills You Should Learn as an Entrepreneur, God Shots, Branding Single Origins – 12/06/2023 07.12.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This was one of those episodes where we sat down with a topic, but the conversation led us in a diffe...

Why Your Business Should LOSE Money on Black Friday & Cyber Monday – 11/29/2023 30.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's his...

Will Shurtz, Methodical Coffee – 11/14/2023 16.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply...

Should You Scale Your Coffee Company? – 11/08/2023 09.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! For many, the natural progression of business might point towards roasting or opening a second locati...

Underextraction Explained | What Is It and How Can You Fix It? – 10/31/2023 02.11.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common,...

Overextraction Explained | What Is It and How Can You Fix It? – 10/25/2023 26.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than ma...

What a Career in Coffee Roasting is Actually Like w/ Sam Smith – 10/18/2023 19.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a...

How to Start a Coffee Cart Business in 2023 | Coffee Cart Masterclass – 10/11/2023 12.10.2023

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a...

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