Up In My Business

This episode goes over exactly how I schedule my week (and also who taught me how to do this). Spoiler alert: it was  @themovementmaestro . But to get all the deets and more, listen in. Important resources mentioned in the episode: Schedule a Maestro Meeting and get your time audited by Shanté (this is why I do things the way I do) Get on the interest list for in-person business done-for-you SEO G...

In this episode, I go through ALL of the tech that I use for my online business. Affiliate links for tech: Convertkit: https://app.convertkit.com/users/signup?plan=free-limited&lmref=P0DZ1g Kajabi: https://app.kajabi.com/r/rRm6oLRh Honeybook: http://share.honeybook.com/lexlancaster   Vimeo: https://share.vimeo.com/3ngxu  SEOSpace: https://www.seospace.co.uk/squarespace-seo-plugin?via=lexlancas...

In this episode, we're chatting about website copy (the text on your website) and why YOU should be writing the first draft. We'll talk about the common hang ups, the things that I commonly see as mistakes when writing, some best practices, and some tactical tips for writing your website copy.  Important resources mentioned in the episode: Get on the interest list for in-person business...

In this episode, we're chatting about software to use for memberships, subscriptions, and monthly payments. You'll hear about all things costs, benefits, and more.  Important resources mentioned in the episode: Click here to get on the interest list for in-person business done-for-you SEO Click here to get on the waitlist   for mine and @themovementmaestro's joint coaching program C...

In this episode, we're chatting about all things video hosting and specifically, whether you should use Vimeo or YouTube to host your videos for courses, tutorials, and more.  Important resources mentioned in the episode: Get on the interest list for in-person business done-for-you SEO Get on the waitlist   for mine and @themovementmaestro's joint coaching program Get on the waitlist for...

AI-Generated content is all the rage. BUT should you use it on your website, social media, for your podcast show notes, and for SEO work? Listen in to hear my take (and also Google's hard take) on the use of AI-Generated content. Important resources mentioned in the episode: Get on the interest list for in-person business done-for-you SEO Get on the waitlist   for mine and @themovementmaestro...

Let's chat about tech and launch planning. Waiting until the last minute is NOT the way... but do you know how much time you need? What about what you need? This episode will dive into all of the considerations you need to keep in mind when you're planning for a launch and want to seek help with the execution of your launch. Important resources mentioned in the episode: Looking for help...

In this episode, I'm addressing a question I get often on my discovery calls; Do I need a website if I have a successful social media following?" If you have a large social media following, you are likely putting all of your content there and you may even get most of your business from there as well. Here we'll dive into why you need a website in addition to your social media accoun...

This episode will teach you how to make the most out of your FAQ page. Whether you already have an existing FAQ page or you are looking to create one, you'll be able to take all of the things you learn in this episode and immediately implement whatever feels good for you.  Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  JaneApp Pay...

Let's chat about your website home page. What do you need on it? How can you make your home page a sales page for your business? What photos do you need and how do you make them fit on the pages itself?! Tune in to hear all of that and more. Important resources mentioned in the episode: Join my newsletter family Get on the interest list for in-person business done-for-you SEO Get on the waitl...

I oftentimes get the question: "Where should I host my sales page?" Here I'm going over all things sales page hosting and why the answer is on your website. Tune in to get all the deets. Important resources mentioned in the episode: Join my newsletter family Get on the interest list for in-person business done-for-you SEO Get on the waitlist   for mine and @themovementmaestro's...

In this episode, we're chatting all things custom websites versus website templates. You'll hear exactly why I do not believe that folks need a fully custom website in the health and wellness sphere and my solution for a website that will fit your business, cost less monies, and also give you the flexibility you need for your website. Important resources mentioned in the episode: Check o...

Giving you the deets on email marketing for brick-and-mortar/in-person businesses in this episode. You will hear: What is email marketing? The difference between email marketing and your Gmail address  What software to use for email marketing Email marketing "rules"/guidelines How to collect emails  "Automation" within email marketing and your practice management software How t...

I'm talking all things brand refresh and rebranding— what it is, what to expect, costs, and more. You'll get an idea of what goes into a rebrand or brand refresh as well as the timeline that is typically associated with a brand refresh. Resources: My podcast episode about logo design JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Our gracious sponsor: JaneApp ! Use t...

We're talking about client transitions from physical therapy to exercise programming and maintenance/performance distance programming + care. As a brick-and-mortar clinic owner, one of the best things you can do is offer a continuation program for those who are already working with and trust you. This episode teaches you how we use JaneApp and TrueCoach to deliver a continuation program for o...

Today we're talking ideal clients. Everyone has done the typical ideal client exercise and here I'll give you my spin on that exercise. I recommend that all business owners dive into this exercise so they can improve their website copy, content creation, and SEO by better-understanding how their business helps their ideal client. Resources: Get my ideal client exercise guide! Join the wa...

In this episode, we're covering my podcasting process. I was asked what I do, step by step, by a friend and client of mine, Krista Williams of @thestrongmomproject and I was ALL IN on making this episode happen. You'll hear all about how I record my podcasts and the software I use. The key here: I keep shit simple. Resources: I learned everything I know about podcasting from @themovement...

In this episode, we're talking all things website and why you NEED a website for your business. I oftentimes get the questions of whether or not someone "actually" needs a website because they have social media (ie Instagram or Facebook) and also whether or not leadpages is enough for a "website". Let's chat. TIME SENSITIVE: SEO School is open for enrollment until Tue...

We're talking about some basic SEO (search engine optimization) things in this episode. You'll learn the 5 things that I feel you need to do before/while you're starting your SEO journey. If you're unfamiliar with SEO, it's just a fancy way of saying optimizing your website so you can get found by your ideal client online. If you're wondering how businesses that thriv...

In this episode, you'll hear from my girl, Emma Jack. Emma (@pressplayphysio) is a light in this world for physical therapists and other healthcare practitioners who are finding themselves feeling burned out in life and in their work. Emma and I chat about chronic box-checking and the importance of knowing how to look within and making decisions that actually feel good is essential in this ga...

Creating an online course— you need a lot more than you would think! Time and time again, folks I work with go to create their course and they can't get over how much they didn't know they needed! In this episode, I go through all of those things with you. You'll learn my favorite tech necessities as well as the logistical things you need in place in order to launch your online cour...

We're addressing the age-old question "should I start a blog?" on this episode. I get asked pretty frequently about the benefits of blogging and how to start and you'll get these answers and more inside this episode. What we will cover: Why you would want to start a blog Why I understand that it is hard to start one My "do not"/"try not to do this" list when...

In this episode, we're diving into all things tech for brick-and-mortar biz. We talk about software regarding: EMR (electronic medical record— patient notes) Email marketing Email HEP software Canva Website Scheduling (outside of patient scheduling) Instagram editing Resources (*means I get a small kickback and it's a referral link. Mama didn't raise no fool): Get a free month of Ja...

In this episode, we are going through the exact timeline and process that my ex husband and I went through as we built our brick-and-mortar clinic and I went through building my digital business. I mostly focus on the hours, time, and grit it took in this episode as well as a behind-the-scenes look at what life looked like and the actual story behind the story. Oftentimes the story is glorified an...

On this episode, we're diving into everyyyything about your prices being on your website. What you'll hear: Should you put your prices on your site no matter what? Who should put their prices on their website? Why putting prices on your website can eliminate confusion  Don't worry about your prices pricing people out! The value of a discovery call  How to figure out if you should pu...