Lex Lancaster
Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Author
Lex Lancaster
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Episode 55: How I Approach My Free Content 12.02.2024 31:21
In today's episode, I'm breaking down my take on free content and how I approach free content based on who I've learned from. This episode contains the following: My recent Instagram post about how I approach free content Write a lot about a little Become a binge-worthy source Make it easy for your people to find your free content Important links mentioned: Instagram post about thi...
Episode 54: So You Want to Add a "Passive Income" Stream to Your Biz... 05.02.2024 24:00
In today's episode, I am discussing the concept of passive income and my thoughts on the term, highlighting the misconception about passive income and the need for active promotion and engagement to make it successful and the need for someone to have had solid business coaching before I will work with them to develop systems for the offer. This episode contains the following: The problem wit...
Episode 53: What Would Over-Communicating Look Like in Your Business? 29.01.2024 21:43
In this episode, I'm going over my thoughts around overcommunication and how I truly feel like we can't over-communicate as service providers Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more! Looking for help with tech & software and want to get started on the right foot...
Episode 52: How to Actually Write a Blog Post 22.01.2024 24:56
In this podcast episode, we're going to dive into how to actually write and structure a blog post. Important Links: SEO School Waitlist is now closed. Previous content on blogging: How to Write an SEO-Friendly Blog Post Episode 51: My Outlook on Repurposing Content and Content Creation Episode 50: How to Beat AI-Generated Content With Human-Written Blog Content Episode 37: Do You Have to Blog...
Episode 51: My Outlook on Repurposing Content and Content Creation 15.01.2024 20:12
In this episode, I'm going over my thoughts around content creation as it relates to SEO and more as well as repurposing content and how I recommend you approach repurposing content. Important Links: LextroMind Waitlist SEO School Waitlist is now closed. Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Wo...
Episode 50: How to Beat AI-Generated Content With Human-Written Blog Content 08.01.2024 29:59
In this episode, I'm going over how you can beat out AI-written content by other folks with your "human-written" content. Important Links: Do It In a Day Service The site I used to send gift cards— Giftogram My Retainer Service LextroMind Waitlist SEO School Waitlist is now closed. Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month o...
Episode 49: Updates to Make on Your Website for 2024 01.01.2024 19:50
In this episode, I'm going over exactly what you should be auditing and looking at on your website now that we're into a new year. Important Links: Website Planning Guide Mentions: Laura Jean— @dieticianvalues Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more! Looking for hel...
Episode 48: The Number of Pages You Need On Your Website 25.12.2023 20:30
Wondering how many pages you need on your website when you first start your biz (or at any point during biz ownership)? This episode will give you all the deets! Important Links: My Squarespace templates Website Planning Guide Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more! Looking...
Episode 47: Quick Rundown of Google Reviews and Testimonials 18.12.2023 16:14
This episode dives into Google reviews and getting reviews for your business. I'd truly appreciate it if you reviewed the Up in My Business podcast on your favorite podcast player. You can find the place to review the podcast within the mains screen of the podcast inside whatever player you're using. If you've worked with me in the past, I'd also sincerely appreciate a review....
Episode 46: How to Use Templates for Canva and Your Website 11.12.2023 36:46
This episode dives into website templates and Canva templates. What are they, my opinion on them (hint: they're great!), and how to use them. Resources mentioned: Check out my Canva Course and my Canva Templates Check out my Squarespace Templates Join my newsletter family Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp Check out J...
Episode 45: What You Need to Know About Models for Your Brand Photo Session 04.12.2023 32:50
Whether you hire out for your brand photos or decide to do them yourself, this episode will cover everything you need to know when it comes to asking someone to model, paying that person, and choosing the person for your session. Resources mentioned: Check out my Brand Photography guide here Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneAp...
Episode 44: Social Sharing Images for Your Website 27.11.2023 10:55
In this episode, I'll teach you about website social sharing images, their importance, and how to create your own. Resources mentioned: Shop Creative Law is having a FLASH SALE! 30% off all templates PLUS an extra 10% off when you use LEX10 at checkout.* Check out all of their legal templates here: https://www.shopcreativelaw.com Check out my resources page. You'll see the tech I mention...
Episode 43: You Need a Newsletter Opt In Page on Your Website 20.11.2023 17:56
In this episode, I'm giving you the deets on a website page I believe you NEED: a newsletter opt-in page. Resources mentioned: Shop Creative Law is having a FLASH SALE! 30% off all templates PLUS an extra 10% off when you use LEX10 at checkout.* Check out all of their legal templates here: https://www.shopcreativelaw.com Check out my resources page. You'll see the tech I mentioned there....
Episode 42: Sales Pages, Carts, and Email Marketing 13.11.2023 32:40
Today we're talking all about tech: sales pages, carts, and email marketing Resources mentioned: Shop Creative Law is having a FLASH SALE! 30% off all templates PLUS an extra 10% off when you use LEX10 at checkout.* Check out all of their legal templates here: https://www.shopcreativelaw.com Check out my resources page. You'll see the tech I mention there: Squarespace, Kajabi, & Conv...
Episode 41: 25 Pro Tips to Elevate Your Biz and Client Experience 06.11.2023 31:31
Today we're talking all things biz and client experience and 25 tips from me to elevate both. Our gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp JaneApp Payments Work with me + learn more! Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book . Check out my website: Lex La...
Episode 40: Boundaries, Scheduling, and Saying No 30.10.2023 36:21
In this episode, I'm addressing some recent experiences I've had with scheduling questions and setting boundaries. Important resources and people mentioned in the episode: SEO School IS OPEN for registration until Friday 11/3 I mention: @themovementmaestro , @pressplayphysio , @jillfit , @dieticianvalues , @allisontenney Our gracious sponsor: JaneApp ! Use the code LEX1MO for a complimen...
Episode 39: SEO Return on Investment and When to Start 23.10.2023 29:13
In this episode I'm answering the questions "How long will it take to see ROI with SEO" and "When is it a good time to start focusing on SEO?". Important resources mentioned in the episode: SEO School will open to the public on November 30th! Our gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp JaneApp Payments Work with me + learn mor...
Episode 38: Why Should You Care About SEO 16.10.2023 19:59
In this episode, I'm going to dive into why you should care about SEO and learning how to do your own SEO. Important resources mentioned in the episode: Get on the waitlist for SEO School — registration will open up Monday, October 30th for the waitlist and you'll save $100 by being on the waitlist! Get on the waitlist for mine and @themovementmaestro's joint coaching program — we...
Episode 37: Do You Have to Blog for SEO to "Work"? 09.10.2023 25:06
In this episode, I'm going to dive into blogging and SEO. One of the most common questions I'm asked is whether or not you need to blog if you want your SEO to work. Listen to hear my answer. Important resources mentioned in the episode: Get on the waitlist for SEO School — registration will open up Monday, October 30th for the waitlist and you'll save $100 by being on the waitlist!...
Episode 36: A Quick Introduction to SEO (Search Engine Optimization) 02.10.2023 33:34
In this episode, I'm giving you the intro to SEO (Search Engine Optimization). This will be the first episode of a 3 part SEO series because at the end of the month, SEO School will be open for registration to the waitlist only. Important resources mentioned in the episode: Get on the waitlist for SEO School — registration will open up Monday, October 30th for the waitlist and you'll sav...
Episode 35: How I Am Prepping for My Own Brand Photography Session 25.09.2023 23:21
Today we're going through how I prepped (and am prepping) for my own brand photography session. Important resources mentioned in the episode: Get my brand photography guide : once you get to the page, it's the second one down :) Get on the waitlist for mine and @themovementmaestro's joint coaching program — we are only opening up FIVE seats and we're in the final stages of pl...
Episode 34: What You Need to Know About Website Pop-Ups 18.09.2023 21:46
We're talking website pop-ups in this episode. The "should you's", the common mishaps with them, and how to use them in the best way. Important resources mentioned in the episode: Check out my newly launched products: Canva course, brand photography guide, and Canva templates for brick-and-mortar businesses Get on the waitlist for mine and @themovementmaestro's joint co...
Episode 33: Best Practices for Podcast Players and Your SEO 11.09.2023 30:35
Answering a question I was asked on Instagram with this episode all about podcast players, SEO, and what best practices are around these things. Important resources mentioned in the episode: Check out my newly launched products: Canva course, brand photography guide, and Canva templates for brick-and-mortar businesses Get on the waitlist for mine and @themovementmaestro's joint coaching pro...
Episode 32: The Best Way to Lay Out Your Services on Your Website 04.09.2023 26:37
We're talking websites and your services. How should you lay out your services on your website and why should you lay them out in this way? All of that and more are inside this episode. Important resources mentioned in the episode: Get on the interest list for in-person business done-for-you SEO (1 spot will be opening!) Get on the waitlist for mine and @themovementmaestro's joint coac...
Episode 31: How to Get Someone's Email in Exchange for a Freebie or PDF Download 28.08.2023 30:56
This episode is all about getting someone's email for your mailing list when they get a freebie/PDF download that you made. I'm sharing the software you need and the logistics/why behind it. Important resources mentioned in the episode: Check out ConvertKit Get my ConvertKit Course ($47) Get on the interest list for in-person business done-for-you SEO (1 spot will be opening!) Get on the...
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