Up In My Business

In this episode, I chat all about my start on YouTube. I just started and I have some thoughts, procedures, recommendations, etc. that I felt were worth documenting. If you're looking to get started on YouTube, this is probably a good episode for you. What I talked about: Who I trusted to help me with YouTube and who you should get coaching from if that's something you're looking fo...

In this episode, I talk all about outsourcing. You'll hear what I think about it, how to outsource best, when you may want to consider outsourcing, and when you might not want to outsource. Resources I mention: My post on outsourcing: CLICK HERE My service brochure: CLICK HERE BOSSUP with Maestro and JillFit: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO f...

In this episode, I talk all about knowing your ideal client's Googling habits and how important it is to actually understand this in order to be the most efficient writer. Because time is money. So if you're writing long-form content, let's make sure you're doing it efficiently. Resources I mention: Blogging Bootcamp masterclass 4.5 hour recording is available for purchase.  CL...

In this episode, I dive into one-page websites and what my thoughts are around them. You'll hear what they're great for, who they're great for, and my suggestion for you if you're wondering about whether it's a fit for you. Resources I mention: Check out my Squarespace templates if you need a website — either a new one altogether or you're just starting out. I have lo...

In this episode, I go over exactly how to share your blog content to Instagram in the most effective way possible, allowing both audiences to get value from the post. Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Check out JaneApp Payments  Work with me + learn more! Looking for help with tech & software and want to get started on...

In this episode, I answer your questions including: What to do on your website when you move your biz from one state to another and from one location to another location How to display links on Google correctly  Difference between Google Ads and SEO If I have a sibling How I decided I don't want kids Why I moved to California  Whether my desk is clean/organized or not How I feel about bumping...

In this episode, I chat about lead magnets and where to put them on your website and what software to use to do so.  Resources I mention: Make sure you know about my Blogging Bootcamp: JOIN THE NEWSLETTER Shante's coaching calls: SCHEDULE A MAESTRO MEETING Instagram Post on Lead Magnets: CLICK HERE How to make a mockup for your lead magnet: CLICK HERE Get ConvertKit: CLICK HERE Up In My Busin...

In this episode, I'm giving a brief overview of my schedule and how knowing what my enough is allows me to have a schedule that allows for flexibility while also knowing that I'm financially okay and how ultimately, my schedule is built for my ideal life. Resources I mention: Make sure you know about my Blogging Bootcamp: JOIN THE NEWSLETTER Shante's coaching calls: SCHEDULE A MAEST...

This episode dives into how you can get images for your blogs that you're actually allowed to use.  The amount of times I see random images just inserted into blogs is alarming but I get it. What else do you use??? Not all images are open source and legal to toss into your blog. Some places where you can get images and use them inside your content: unsplash.com canva (their legal agreement is...

On this episode, I answer one question: Should you host your blog on your website or Substack? Yep, only one (can you believe that??)  Important Links: My Website Audit Mini Course: CLICK HERE HARO/Cison: CLICK HERE Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book . Up In My Business' gracious sponsor: JaneA...

In this episode, I answer your questions.. well the ones that I received on my IG poll, anyway. Enjoy! Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Check out JaneApp Payments  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to bo...

On this episode, we chat about why you need to invest in the software options that are made for what you specifically need if you want to have the best results. We talk about: Options for tech Why you need specific tech platforms  All-in-one software isn't the way The importance of user experience My software choices for websites, email marketing, courses, scheduling, and podcasts Important L...

Join the conversation with me, Lex Lancaster, and the remarkable Dr. Krystyna Holland, PT, DPT as we unfold the layers of trauma-informed care and its profound impact in healthcare. Krystyna brings to the table her unique expertise as a pelvic floor physical therapist and shines a much-needed light on the subtle yet vital cues that convey safety and healing in our practices. From the imagery we us...

On this episode, we chat about Zapier and how I'm using it inside of my business as a new addition in 2024. We talk about: What Zapier is How Zapier can help make some tasks easier/automated Pricing of Zapier How I'm using Zapier, specifically  How you need to choose tech for your biz  Ideal situation for technology Do you need it? Automation opinions Important Links: Garth Brooks reside...

In this episode, I cover tons of personal stuff as well as an important new offering I have (open for enrollment now!) What we cover: Spring Cleaning Website Audit Challenge: MORE INFO + ENROLL HERE My parents came to visit— breakdown of how awesome it was Moopert updates We're going to Vegas, baby! Logo updates Plyo program: Check out Plus Plyos Our current favorite show! Sophia Bush’s artic...

In this episode, I dive into consistency and how keeping your design consistent (sales pages, website pages, content) is key What we cover: #BossUp2024 Changing design can be jarring  Where design consistency helps (safety!) Let consistency be your guide, you don't need variability for your consumer's entertainment Important links mentioned: The Instagram post I made about this: CLICK HE...

In this episode, I dive into exactly how to make the most our of your earned certifications and magazine/podcast/etc features. What we cover: Practitioner directories Logos for the certs/features How to put them on your website What to do with the logos/links and directories Important links mentioned: The Instagram post I made about this: CLICK HERE Join my newsletter family (website audit spring...

In this episode, I dive into welcome emails for your mailing list. What we cover: What software you need How to make it automated What needs to be inside this email How you can make this email specific for your different opt-ins Important links mentioned: Join my newsletter family (website audit spring cleaning challenge and more) The Instagram post I made about this: CLICK HERE My resources page...

In this episode, we're chatting about courses. What we go over: Time expectations Software to use (Kajabi). Trial Kajabi by clicking HERE !* ConvertKit for email marketing  If you are expecting to build a course and have it just “be evergreen”, you might want to reconsider this. Get some strategy around this as well as how the layout of you course should run. Book a Maestro Meeting with Shant...

In this episode, I'm chatting all things SEO as if I were explaining it to a 5-year-old. What it is, what the value of it is, how you rank, and more. SEO School is open for enrollment so if you want all the details, make sure you click the link below to enroll! Important links mentioned: Join SEO School: CLICK HERE Download my service brochure: CLICK HERE Join my newsletter family Up In My Bu...

In this episode, we chat about tech recommendations (and life in general) can feel soft of bandwagon-y. You don’t need everything someone else has if what they have isn’t appropriate for your business. So let’s talk about it. Important links mentioned: Join my newsletter family "Good for you, not for me" was actually a quote by Amy Poehler that was, “Good for her! Not for me. Check out T...

This episode talks about my recent birthday surprise, some life stuff, and then we dive into SEO ROI (return on investment) and I set expectations for success with SEO work. Here's what we talk about: Biz updates and SEO School (waitlist is closing THIS FRIDAY, 3/15) The Instagram Intensive is OPEN FOR ENROLLMENT! Click here to join * AZ from Fire Rescue Wellness is retiring. Let's celeb...

This episode talks about my recent birthday surprise, some life stuff, and then we dive into SEO ROI (return on investment) and I set expectations for success with SEO work. Here's what we talk about: My birthday and Shanté's successful surprise My calendar— signature Do It In a Day's are going going... and not many left for the first half of the year Understanding ROI in SEO Unders...

This episode is filled with life updates, some biz updates (yes! more than normal) as well as a breakdown of real SEO Success and tactics my clients and students used to have their success.  Here's what we talk about: Fun life updates— Shanté presenting, what one of my BFFs told me, volleyball and hitting lessons  My hands and my nail salon experience Cooking stuff  Financial planning My birt...

In today's episode, I'm giving you an update on my word of the year and what I've added and changed inside of my business to honor my word of the year. You'll also get a breakdown of my business owner history. This episode contains the following: A summary of my story (starting biz to now) Everything I've implemented this year to make my business more streamlined and provi...