Up In My Business

Summary In this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific situations where running ads might actually be worth it. I also talk through when you simply don't need ads at all and why building organic search now set...

Summary I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts...

Summary This week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do lists without losing my mind, including why I still swear by a written brain dump, how I prioritize tasks by size, and the timer trick I use to push through the stuff I keep...

Summary In this episode I tackle a listener question from my Q&A box: does building a website from scratch take a lot of hours for a newbie? Short answer, yes, and probably more than you think. I get into why website design is really art versus science, why some of us just don't have the "eye" for it, and why I'd never start from a blank page when a template will save you....

Summary In this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points, and my blog process using a custom GPT/project that builds SEO outlines and social posts. Before that, I answer a question box question about whether I was a D1 athlete...

Summary In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the hum...

Summary In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with...

Summary In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing o...

Summary In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more...

Summary In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business...

Summary I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why...

➡️ Enroll in SEO School (Enrollment closes 4/24/26) Summary In this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO in...

Summary In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that reward...

Summary I talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even when it feels like unpaid work, and how to actually follow through on it. I also shared how my own business and schedule have evolved, and why creating a structure that...

Summary In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results. ...

Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities b...

Episode Summary In this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, incl...

Episode Summary In this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises.  From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the tr...

Episode Summary In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ign...

Episode Summary In this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you think you do. I share how I manage my business simply, why I don’t use popular project management platforms like Notion or ClickUp, and how your tech decisions should r...

Episode Summary In this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typical week actually looks like, why I’m starting a creative writing class, how my college experience shaped me more than you might expect, and how my word of the year, nou...

Episode Summary In this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nerv...

Episode Summary In this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway. I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls,...

Episode Summary In this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute. From there, I sh...

Episode Summary In this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and explain how paying attention to what actually helps clients most sometimes means adjusting your original vision. This is about integrity, autonomy, and being willing to e...