Up In My Business

Episode Summary In this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for me, how notifications still drained my energy even when I was “off,” and why I decided to try a physical solution instead of forcing myself to be different. I walk thro...

Episode Summary In this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life...

Episode Summary In this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I walk through the very real decisions I made around rest, boundaries, therapy, fitness, creativity, and relationships, and why having a tangible definition for a word of the year mattered so much. I als...

Episode Summary In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode...

[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! —  CLICK HERE TO LEARN MORE AND APPLY ! Episode Summary In today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedba...

Episode Summary In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind. Plus: Tha...

Episode Summary In this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. Down the road, I'll let you know the details around it. [IMPORTANT]: CYBER MONDAY IS LIVE! (12/2/25 ONLY!) Head to my Instagram or website to get the sale link!...

Episode Summary In this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed.  [IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist ! Topics I Talk About in This Episode LextroMind application dates and what the program in...

Episode Summary In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications...

Episode Summary In this episode, I’m talking about reflecting on what to carry into next year —in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) an...

Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big dec...

Episode Summary I’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with flexibility, call and deep-work days, and how I manage notifications so I can stay focused and responsive without being on all the time. You’ll hear how I prioritize cu...

Episode Summary I share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window— and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing...

Episode Summary I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album...

Episode Summary Today’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using...

Episode Summary: SEO School is open for enrollment! ( JOIN SEO SCHOOL) !  In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk ab...

Episode Summary: In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with moti...

Episode Summary: In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just t...

Episode Summary: SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with...

Episode Summary: Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pie...

Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little...

Summary: In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whether you run a clinic or an online business. I also touch on travel plans, updates from my coaching program, and why now is a great time to rethink your schedule for the...

Summary In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value...

Episode Summary:  In this episode, I answer a listener question about payment processors: should you use them, which one is best, and what fees really mean for your business. I walk through how I use Stripe, when I opt for integrated payment systems like those in HoneyBook or Jane, and why platform convenience sometimes outweighs lower fees. I also break down what payment processors actually do, w...

Episode Summary:  In this episode, I’m diving into one simple but super impactful way to improve your client process: clarity. From writing better website copy to walking your clients step by step through your services, this is all about removing confusion and making your client experience seamless. I’m sharing a real-life example from my weekend (yes, it involves a new piercing!), plus actionable...