Up In My Business

Episode Summary  In this episode, I’m ditching the usual tactical talk and bringing you along for a gratitude-filled life and business update. Sometimes we need a break from learning and just want to hang out and listen , so that’s what this one’s all about. I talk about what I’ve been up to, how I’m feeling, what’s ahead for my business (big fall plans!), and what’s happening behind the scenes pe...

In this episode of Up in My Business, I’m diving into what’s new, and what’s not so new, about Google’s relationship with Instagram content showing up in search results. I’m unpacking the recent July 10th update that has everyone buzzing, and sharing why this development doesn’t replace your need for solid website SEO. I also share stories from my recent trip to Switzerland, some personal reflecti...

In this episode, I walk through the decision-making process of choosing between a DIY (do-it-yourself) service and a Done For You (DFY) service—something that comes up on nearly every discovery call I have. I break down five key factors to consider: time vs. money, your skillset, opportunity cost, expected quality and results, and your bandwidth (mental and emotional). Whether you're a new bu...

In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yesterday” energy anymore, how that shift has improved both my life and client outcomes, and what you should know if you’re thinking about hiring someone for s...

In this episode, I’m breaking down exactly why I only work with Squarespace and have intentionally chosen not to design websites on Wix or WordPress. I dive into the tech, design, SEO, and client management reasons behind my decision, plus I share some behind-the-scenes business updates, a little Instagram content win, and a powerful quote that’s been sticking with me lately about life being both...

In this episode, I’m breaking down the difference between a website refresh and a full redesign — and why even a "refresh" usually means starting from scratch. I walk you through the logistics, design flow, and why consistency matters so much for both aesthetics and SEO. I also share a little life update: recovering from the infamous Vegas flu, prepping for an upcoming Europe trip, how I...

In this episode, I go over my thoughts around "systems" and the obsession over having said "systems" I talk about: The “should” trap with CRMs Automate only the rote, repeatable tasks Why full-business automation isn’t the goal My lean setup A quick decision framework: do you really need it? Important links mentioned: Check out my question/comment submission: www.lexlancaster.c...

In this episode, I chat with you about two (and one bonus!) pieces of advice that changed me and influenced me in ways that I would have never expected. I honestly feel like together, the advice I was told likely changed the trajectory of my life. You'll hear the story of me dribbling basketballs for an entire summer and something Shanté ( @themovementmaestro ) told me in 2018 that left me as...

In this episode, I go over advice I give over and over and over again and specific changes you can make on your website. I talk about: Your ideal client Knowing them and being for them only Using the words they use  Allowing yourself to only speak to them The benefits of speaking to your ideal client Important links mentioned: Check out my question/comment submission: www.lexlancaster.com/letters-...

In this episode I talk about a recent Instagram ask I had and the way that my community absolutely came through for me, how grateful I am, and a reminder that you can do the same. Important links mentioned: Check out my question/comment submission: www.lexlancaster.com/letters-to-lex Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work...

I went to the JaneApp Ambassador's retreat and heard this gem from Jane's cofounder, Ali.  "What's my definition of a successful day?" is such an important question to ask yourself.  Listen to the episode for more as well as life and biz updates from me.  Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with...

This is a quick that came about as a result of a question a client asked me about boundaries and how I have set them/abide by them.  Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to...

SEO is A LOT. Meaning... it's a lot to learn and a lot to implement. So... why would you want to learn it and take the time to do so?  In this episode, you'll hear: Why learning SEO will save you $ Knowing the language can help you in the long run You can still hire out for SEO but you'll have more information for when you do The price of SEO School vs. running Google Ads Links ment...

On this episode, I give you three examples of clients and past SEO School students who focused on SEO first and then had massive success thereafter. You'll learn how setting up the SEO foundation can help you move into a new town, offer a new service, or add a new discipline without starting from ground zero. Links mentioned:  Get on my newsletter list by CLICKING HERE . SEO School will open...

In this episode, I talk about doing what works best for you. Specifically: You get to decide how you do things What works for you is likely what will work for your clients/community/etc as well Being transparent about what you're working on and planning is key   Links mentioned:  SEO School waitlist: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a comp...

In this episode, we talk about URLs and your website and how having URLs that are not formatted correctly can cost you leads.  The long and the short here: Make sure you have dashes between words for your URLs – www.lexlanaster.com/seo-school as an example. Not: www.lexlancater.com/seoschool.   Links mentioned:  SEO School waitlist: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Us...

In this episode, I give you the lowdown from a recent discovery call. Someone who was doing ALL of the work but getting seeing NONE of the benefits. It happens, it's real, and that's why knowing how to do SEO and/or having someone who knows what they're doing is so important.    Links mentioned:  SEO School waitlist: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use...

I see so many people throwing money behind Google Ads without ever investing time or energy into SEO and it's not the best strategy, period. In this episode, I tell you exactly what you need to know about Google Ads and SEO and what my opinion is about running ads, investing time and energy into SEO, and how it affects your business and leads.    Links mentioned:  SEO School waitlist: CLICK H...

In this episode, I tell you why you want to have access to your old Instagram content and what purpose it serves to have access as well as what to do with it.  Links mentioned:  SEO School waitlist: CLICK HERE Instagram post about blogging: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for...

In this episode, we'll dive into 6 values of blogging for SEO that might surprise you. Links mentioned:  SEO School waitlist: CLICK HERE Instagram post about blogging: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right...

In this episode, I chat about holding yourself accountable, whatever that looks like for you. Links mentioned:  SEO School waitlist: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Cli...

In this episode, I want to talk about "never having the time" and feeling like you're just fitting it in and then... never fitting it in. This isn't me on my soapbox telling you to just do it, I promise ;) Listen in for my suggestions and also for some real talk, ie tough love. Links mentioned:  Last week's episode Values and your enough: Laura Jean & Check Out The Die...

Today we're talking about choosing your values over volume. You don't have to grow, grow, grow if that's not a value of yours. But... do you know your values? Your enough? Let's chat. Links mentioned:  Values and your enough: Laura Jean & Check Out The Dietitian Values Podcast   Business coaching:  Online biz: The Movement Maestro Brick-and-Mortar biz: Alexis Hutchison , Ch...

In this episode, I go over a tactic I like to use for FAQ sections on your website and a hack for how to figure out what FAQs you can/should include. Links mentioned:  My SEO Crash Course is LIVE and available for purchase for $47. Click HERE to learn more and enroll !  Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + lear...

In this episode, we dive into what's called a blackhat SEO tactic (aka don't do it) when it come to the text on your site. I also announce *drumroll please* (haha): My SEO Crash Course is LIVE and available for purchase for $47. Click HERE to learn more and enroll !  Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me...